About Agrosimex
Agrosimex is one of the largest distributors of plant protection products, fertilizers, gardening accessories, and seeds in Poland. For over 30 years, the company has supported orchard, vegetable, and agricultural sectors with innovative solutions, expert advice, and a broad product range for farmers and gardeners. Agrosimex continuously invests in research and development to deliver comprehensive solutions that help customers manage crops efficiently and profitably.
The Challenges
To better serve a diverse and highly specialized customer base, Agrosimex needed:
- More effective customer segmentation across distinct audiences such as orchardists, farmers, vegetable growers, and hobbyists
- Personalized communication tailored to each segment’s needs and purchasing behavior
- Marketing automation to save time, reduce manual effort, and improve overall efficiency
Why Positive User
Among the available platforms, Positive User stood out with its advanced segmentation, marketing automation, personalization capabilities, and product recommendation engine — enabling Agrosimex to tailor offers more precisely to customer preferences. The dedicated account manager also ensured professional support during onboarding and day-to-day use.
Implementing Positive User allowed Agrosimex to:
- Expand their mailing list and reach new customers
- Increase sales through more relevant, personalized offers
- Optimize on-site activities with personalized pop-ups and dynamic content
- Deliver better product recommendations, boosting conversions and order value
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How Positive User Helps
Precise communication, intelligent automation, and top-level personalization — that’s how Agrosimex uses Positive User to better engage customers and drive sales.
Implementation & Automation
- Full technical support and integration with existing systems
- Customer segment-based marketing automation workflows
- Communication prioritization and frequency control mechanisms
Personalization & Dynamic Content
- Tailored communication for different customer segments
- Dynamic on-site content including personalized banners and pop-ups
- Advanced on-site widgets supporting the purchasing process
Intelligent Product Recommendations
- Offers matched to user preferences and behavior
- Automated mechanisms that boost conversion and order value
Automated Marketing Campaigns
- Smart email and SMS campaigns that support the buying journey
- Personalized newsletters and on-site communication
- Flashing tab — a mechanism that grabs the attention of users with abandoned carts
Segmentation & Optimization
- Precise targeting based on behavioral and declared data
- Automatic user classification for marketing actions
Goals & Achievements
By focusing on automation and personalization, Agrosimex significantly improved the effectiveness of their marketing efforts. Key achievements include:
- Consistently growing mailing list: newsletter form integration effectively reaches new customers
- Increased user engagement: personalized on-site messages and dynamic content led to higher CTR
- Improved email campaign performance: segmentation drove higher open rates compared to previous tools
- Higher e-commerce revenue: product recommendations in emails and on-site boosted conversion and order value
- Better offer matching: content personalization based on customer segments raised average cart value
- Stronger on-site performance: dynamic pop-ups and personalized messages improved on-site conversion
- More precise segmentation led to better targeting and higher conversion rates
- Enhanced remarketing: automated campaigns and personalized recommendations grew the number of returning customers
- Efficient implementation: support from a dedicated account manager ensured smooth onboarding and strategic optimization
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