About Mangools
Mangools is a full-service platform for all SEO needs. It provides a set of powerful, user-friendly SEO tools covering everything from keyword research and SERP analysis, to rank tracking, backlink analysis, competitor research, and SEO authority.
With over 1 million users globally, Mangools makes SEO accessible for both beginners and professionals. Their toolset — including the specialized KWFinder — helps businesses identify high-value keywords to achieve better rankings and lower CPC results. The company places a strong emphasis on user education and building meaningful, long-term relationships with their global community.
The Challenges
Before switching to Positive User, Mangools faced several operational and financial hurdles:
- Legacy tool limitations — the team had been using Intercom but found it difficult to meet their specific goals within the tool’s setup
- Prohibitive costs — many of the automation sequences they wanted to implement would have cost thousands of euros per month with their previous provider
- Technical complexity — their onboarding process was fragmented, requiring four different campaign sequences running simultaneously to achieve their goals
- Data silos — a disconnect between their onboarding and support platforms resulted in an ineffective way of managing customer relationships
Why Positive User
Mangools chose Positive User after an intensive selection process evaluating 15 different tools. The platform stood out for its ability to unify marketing and support data into a single source of truth at a significantly better price point.
A major deciding factor was the Visual Workflow Builder, which allowed the team to manually draw and visualize entire campaigns, making complex automation easy to manage. Additionally, the platform eliminated the need for manual data imports and exports, driving immediate operational efficiency.
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How Positive User Helps
Mangools uses the platform to create a seamless journey from the moment a user starts a trial:
- Unified visual onboarding — fragmented sequences were replaced by a single, cohesive automation covering every customer touchpoint
- Behavioral & “negative” touchpoints — the team established 10-15 different touchpoints, including specialized campaigns to re-engage users not interacting with specific platform features
- Support & marketing alignment — new trial users are automatically passed to the support team, ensuring a seamless experience across all departments
- High-impact activation — since most customers upgrade within the first 48 hours, Positive User delivers a high-impact onboarding experience that makes a quick, powerful impression
- Cross-team collaboration — the marketing team now works more effectively with developers to refine the events and attributes triggered within the application
Goals & Achievements
By centralizing its data and humanizing its automation, Mangools has optimized its global communication strategy:
- Increased conversion rates — by refining 10-15 strategic touchpoints, the team is actively driving a higher trial-to-paid conversion rate
- Cleaner database architecture — the transition allowed Mangools to tidy up its database and optimize how it utilizes every piece of customer information
- Improved user activation — the platform has demonstrated how different behavioral events can be used to effectively activate customers
- Durable global relationships — streamlined communication and better user education have helped build more sustainable relationships with their million-plus users
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