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Newsletter-E-Mail-Vorlagen

Ein guter Newsletter baut eine Gewohnheit auf. Öffnungsraten steigen mit der Zeit, weil Abonnenten lernen, ihn zu erwarten, ihm zu vertrauen und sich auf ihn zu freuen. Diese Vorlagen geben Ihnen professionelle, konsistente Layouts für Branchen-Insights, Unternehmensnews und kuratierte Inhalte. Wählen Sie ein Design, fügen Sie Ihre Geschichten ein und senden Sie mit dem Drag-and-Drop-Editor von Positive User.

Woman working on a laptop at a table with a glass of drink in an orange-walled office space.Close-up of a man with short hair and beard looking thoughtfully to the side indoors.

Galerie der Newsletter-E-Mail-Vorlagen

Newsletter
Lifestyle
E-Commerce & Angebote

Art Coming Soon

Six distinct content blocks stack into a single editorial layout: an App Store hero with phone mockup, a 3-share icon row, an author column with profile, a Beginner/Pro pricing tier with crossed-out anchor price, two image features, and a join-us CTA. Pick the ones you need — the structure forgives.

App Store hero + Beginner/Pro pricing with anchor price + author profile column + 6 modular blocks
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Lifestyle
Newsletter

BeHuman Coming Soon

Donor and volunteer asks compete in the same inbox; this layout splits the work. A warm orange hero carries the mission, a four-quadrant 'Our Mission' explainer follows, then paired image rows, a 'Give a donation' strip, four team profiles with socials, and a 'We're Hiring' frame — every ask gets its own room.

Mission hero + 4-quadrant 'Our Mission' + donation strip + 4-volunteer profiles + 'We're Hiring' frame
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Natur & Reisen
Newsletter

Booking Coming Soon

Booking confirmations earn loyalty when the details are easy to scan. Arrival and departure sit in two clean columns, dates and times stack vertically under each, a destination photograph fills the middle to remind the guest why they booked, and a contact block at the foot puts the property within one click of help.

Two-column arrival/departure + stacked dates and times + destination photograph + footer contact block
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Breathe Coming Soon

Minimal isn't sparse — it's deliberate. Hero statement, services icon row, video block with play button, a 4-skill bar widget, a 3-portrait team, a multi-image artwork mosaic, and a client logo strip — each block lives with enough white space around it to feel chosen rather than crammed. A complete brand portfolio in a quiet voice.

Hero statement + services icons + video + 4 skill bars + 3-portrait team + artwork mosaic + client logos
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-Commerce & Angebote
Newsletter

Bricks Coming Soon

Some campaigns need a banner, others need a gallery, most need both. This template breaks the email into eight stackable blocks: a deal banner with Let's See It CTA, paired image-text rows (left and right), two thumbnail sub-cards, a wide highlight strip, and a bold contrasting close. Reorder, drop, duplicate — the design holds.

8 stackable blocks: deal banner + paired L/R rows + 2 thumbnail sub-cards + highlight strip + contrast close
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle
E-Commerce & Angebote

Bulb Coming Soon

This is the one that tries to do everything. Phone-in-hand hero, two image-text rows for product detail, a wide video block, a vertical price column (800$) tied to a phone close-up, an orange Click Me bar, a three-portrait team row, and an artworks mosaic of fourteen thumbnails. Tech brand by day, creative agency by night.

Phone-in-hand hero + 2 image-text rows + video + 800$ vertical price column + Click Me bar + 14-thumb mosaic
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Business Growth Coming Soon

B2B prospects scroll fast and skip pitches. This template counters with proof: a deep-blue headline that names the outcome ('We help you grow your business'), an illustrated meeting scene that softens the cold open, a phone screen showing real transactions, and two side-by-side testimonials with CBO/CEO titles — the kind of email that earns the next reply.

Outcome-named headline + illustrated meeting scene + phone with real transactions + 2 CBO/CEO testimonials
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Business World Coming Soon

Marketing agencies don't sell features — they sell outcomes. This violet-toned template lines up three Learn More buttons across three distinct sections: a marketing-solutions hero with phone-in-hand artwork, a centred purple manifesto block, and an e-commerce case study showing shopping-cart screens. One email, three conversations, three pitches.

Three Learn More CTAs over three sections: marketing hero + purple manifesto + e-commerce shopping-cart case study
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter

Collaborate Coming Soon

Invitations need a face, a name, and a button — nothing else. Collaborate stacks three things on white: a circular profile photo, a two-line headline ('John Doe / invited you to collaborate'), and a green Click Me button. A green horizontal divider separates the message from a small initials-avatar footer with the inviter's signature line. Read in two seconds, accepted in three.

Circular profile photo + two-line invite headline + green Click Me button + initials-avatar footer signature
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

College Coming Soon

Public institutions communicate in blue and serif, not gradient and emoji. College gives universities and faculties a layout that sounds credible from line one: a navy 'Institution publique / Faculté de droit' header, an auditorium photo, a deep-blue feature block with a cathedral side-photo and 'En savoir plus' CTA, a centred Titre modifiable section, and two black-and-white image-text rows for departmental news. Footer carries the address and unsubscribe link.

Navy institutional header + auditorium hero + deep-blue feature block + 2 B&W departmental rows + address footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter

Comments Coming Soon

Comment notifications race against the user's instinct to dismiss. Comments wins that race in under five seconds: a violet 'C' logo strip with the date stamped right ('December 23, 2018'), a centred head-with-bubble icon, a 'A new comment was posted' headline, two short paragraphs of context, and a single violet Click Me. No author preview, no thread preview — the platform handles the rest.

Violet logo strip with right-aligned date + head-with-bubble icon + notification headline + single Click Me — no preview clutter
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Events
Newsletter

Conference Coming Soon

Conference invites compete with three other invites in the same week. This template wins by putting the agenda in the email: a pastel-gradient hero with 'CONFERENCE — Digital Marketing Strategy' and a date/time strip ('TUE. 10TH JANUARY / 6.00PM - 8.00PM'), an 'I want to participate' CTA, a black 'OUR GUESTS' block with three speaker portraits on coloured backgrounds, then two Subject blocks with illustrations (Subject n°1 + Subject n°2) — each with its own Learn More.

Pastel-gradient hero with date/time strip + 'I want to participate' CTA + 3-speaker block + 2 Subject blocks with illustrations
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Consulting Coming Soon

Established consultancies skip the persuasion and lead with stats. This template plays that card: a confident businessman hero in saturated blue, a 3-stat credibility strip ('20 years of experience / A team of experts / +5 000 satisfied clients'), then two numbered Service cards (Service n°1 + n°2) with photos and individual Learn More CTAs. Built for management consultants, accounting firms, and professional services that need to look established before they look smart.

Saturated-blue businessman hero + 3-stat credibility strip (20y / experts / +5K clients) + 2 numbered Service cards
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter

Coronavirus Info (EN) Coming Soon

Public health bulletins need to land calm — no gradients, no clever copy. Coronavirus Info (EN) is pre-set in English with an institutional headline ('INFORMATION ABOUT CORONAVIRUS'), four barrier-gesture icons in navy circles (wash hands, cover mouth, single-use tissues, no shaking hands), a deep-blue 'What should you do if you have symptoms?' panel, and a 'Visit the european commission website' link as the source of truth.

Pre-set in English with EC source link + 4 barrier-gesture navy icons + symptoms panel + institutional navy palette
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter

Coronavirus Info (FR) Coming Soon

When the audience is exclusively French-speaking, every UI string already in the design saves a translation pass. Coronavirus Info (FR) ships with the entire body locked in French — an 'INFORMATION SUR LE CORONAVIRUS' headline, four 'Gestes Barrières' icons (se laver les mains, tousser dans le coude, mouchoirs jetables, pas de poignée de main), a 'Que faire en cas de symptômes ?' blue panel, and a 0 800 130 000 hotline next to a 'Le site du gouvernement' link. For French health authorities and French-speaking employers.

Pre-set in French with French government source + 4 'Gestes Barrières' icons + symptoms panel + 0 800 130 000 hotline
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Lifestyle
E-Commerce & Angebote
Newsletter

DecoHouse Coming Soon

Interior brands need to do two jobs in one email: inspire and sell. DecoHouse handles both with a leaves-textured living-room hero and yellow-saturated body. Welcome statement, dining-room photo block with social share, four-person 'Powered by' team grid, then the offer: a 12€/29€/45€ Standard/Pro/Premium pricing card, four check-mark features, a reverse image-text row, a 3-thumbnail interior gallery, two oversized lifestyle shots (bed, pink sofa), a closing mosaic, and a Lille map. For interior designers, furniture retailers, and home-renovation studios.

Leaves-textured living-room hero + 4-person team + 12€/29€/45€ pricing tiers + 2 XL lifestyle shots + closing mosaic + Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-Commerce & Angebote
Lifestyle
Newsletter

Déli'clic Coming Soon

Food delivery emails need to make the user hungry before they think about logistics. Déli'clic plates the meal first: a wooden chopping-board hero with salmon, asparagus, lemon and tomatoes around a hand-lettered logo, then a four-quadrant feature icon grid (Fast delivery / Worldwide / Low cost / High quality), an About Us paragraph next to a black-and-white chef portrait, a 'GREAT OFFER' price strip with three café interior shots at $25/$15/$30, and a 30-restaurants / 10K-users stats bar before a NYC location map.

Wooden chopping-board hero + 4-icon features + B&W chef portrait + 'GREAT OFFER' at $25/$15/$30 + 30/10K stats bar + NYC map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Design.Pro Coming Soon

A design studio's email has to look like the work it sells. Design.Pro frames itself in a pink-to-purple gradient hero ('We create beautiful & functional templates'), runs a Welcome panel with prose-and-button, a 3-mailbox icon row, a 'Why choose us?' block with a businessman portrait, a pink phone mockup tied to four checkmark features, a violet CTA strip, a 'Where are we?' Lille map, a client logo strip (GREENS / CROFTS / SpaceCube / DANCE STUDIO), and a 'Watch our videos' video block over the gradient before the dark footer. For design agencies pitching their portfolio in one scroll.

Pink-to-purple gradient hero + 3-mailbox icons + pink phone mockup with 4 checks + violet CTA + Lille map + 4-client logo strip + video block
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

DevPro.io Coming Soon

Dev shops can't afford a pink gradient — they ship in dark mode with orange highlights. DevPro.io is the engineering-room sibling of Design.Pro: a code-blurred header bar with Click Me, a 'We create functional templates' dark hero with social icons, a phone-in-hand orange feature block, a 'Welcome to Dv.Pro' grey panel, a pink-screen phone tied to four checkmark features, a 3-mailbox feature row, an orange full-width CTA, the same client logo strip (GREENS / CROFTS / SpaceCube / DANCE STUDIO), and a dark footer.

Dark code-blurred hero + Click Me header bar + phone-in-hand orange block + pink-screen phone with 4 checks + orange CTA + same client logo strip
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-Commerce & Angebote
Newsletter

Don't Forget Coming Soon

Abandoned cart emails work better when they don't try. Don't Forget keeps everything in two colours and one purpose: a thin grey header with MYCOMPANY logo, a 'There's something in your cart' headline in heavy sans-serif, a three-row product table with image placeholders, ((product_name)) / ((product_description)) / ((product_quantity)) / ((product_price)) merge tags, and a single blue 'RETURN TO CART' button. No upsell, no discount, no excuse — just the receipt of what they almost bought.

Two-colour minimal layout + 3-row product table with merge tags ((name/description/quantity/price)) + single 'RETURN TO CART' CTA
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter

Feedback Matters Coming Soon

Feedback Matters keeps the ask honest: one button, no incentives. A watermark-style 'FEEDBAC...' supertext fades behind a dash-bracketed '- Your opinion is important to us -' headline, a short greeting and paragraph follow, a single red 'GET STARTED' button takes the action, and a 'Thank you for your review, - The Team' signature closes it. A red social-strip footer separates the message from a Customer Service block with photo, phone number, and weekday/Saturday hours.

Watermark 'FEEDBAC...' supertext + dash-bracketed headline + single red GET STARTED + 'The Team' signature + Customer Service block with hours
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle
E-Commerce & Angebote

Flat Coming Soon

Flat is the swiss-army knife of corporate templates. A camera-and-keyboard hero with cursive 'Flat' logo opens, then 'Our Features' 3-icon row (bulb/globe/trophy), a teal 'How we work' double-row with phone-notes photography, a 4-thumbnail 'Our Blog' grid, an 'Our Gallery' multi-tag filter (Photography / Digital marketing / Design / Video) over 6 photos, a 2x2 'Our Specialities' icon grid, an 'Our video' play-button hero, and an 'Our Pricing' 3-tier 399$ table with strike-through 350$ and feature checkmarks. Designed for agencies that need every section pre-built.

Cursive 'Flat' logo + 3-icon Features + teal How-we-work + 4-thumb Blog + 6-photo Gallery with tag filter + 2x2 Specialities + 3-tier 399$ pricing
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Grid Coming Soon

Mosaic templates either fight for attention or get out of the way — Grid splits the difference. A 4-photo asymmetric mosaic at top carries a red 'Lorem Ipsum / Click Me' overlay card, a dark photo strip with a white-button CTA cuts through, a 3-card row spotlights the middle entry in red, a reverse dark image-strip CTA follows, then two image-text rows (handwriting-laptop / handwriting-laptop reversed) alternate before a dark gray footer with the 9-square red grid logo centred between social icons. For magazines, agencies, and creative shops that want photography to lead.

4-photo asymmetric mosaic + red Lorem Ipsum overlay card + 3-card row with red middle highlight + 2 alternating handwriting-laptop rows + 9-square red grid logo footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Neujahr
Newsletter

Happy New Year Coming Soon

The 'Happy New Year' letter is the simplest corporate email — and the easiest to overdo. Happy New Year stacks a confetti-dotted, multi-colour 'HAPPY NEW YEAR' typographic logo (yellow/red/blue/teal) over a giant teal '2024', then a single teal letter panel running three Lorem paragraphs and a CEO sign-off, a red separator, and a 4-icon social row (LinkedIn / Twitter / Instagram / Facebook) before the unsubscribe link. For company-wide year-end messages, B2B founder notes, and team-internal greetings.

Confetti-dotted multicolour 'HAPPY NEW YEAR' typographic logo + giant teal '2024' + teal letter panel with CEO sign-off + red separator + 4-icon social row
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle
Geburtstage & Feiern

HappyWelcome Coming Soon

The first email after signup is the only one with a guaranteed open. HappyWelcome treats it like a party invitation: a royal-blue frame with cursive 'HappyWelcome' logo, a 'Welcome!' card with paragraph and pink Click Me, and a party flat-lay photo (confetti, candles, ribbons, gift box). Then a teal 'Holiday offer' image-text row paired with cake-and-candy photography, a reverse purple 'Holiday offer 2' row, and a dark navy footer with cursive brand and 3-icon social row. For onboarding sequences, birthday clubs, and 'thanks for joining' moments.

Royal-blue frame + cursive HappyWelcome logo + party flat-lay photo (confetti/candles/gift box) + teal 'Holiday offer' + reverse purple 'Holiday offer 2' + 3-icon social footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Healthcare Coming Soon

Healthcare emails should look trustworthy first and visually interesting second. Healthcare anchors on a smiling-doctor hero in a clinic library, drops a blue full-width 'Learn more' strip, then two image-text rows alternating (pill-bottle / prescription-writing) under a 'We care for your health' header, a 3-stethoscope-icon row with outlined Click Me buttons, and a blue footer with Home / About / Services / Contact, contact paragraph, Lille map, and LinkedIn/Twitter icons. For clinics, GP networks, pharmaceutical newsletters, and patient communications.

Smiling-doctor clinic-library hero + blue 'Learn more' strip + 2 alternating image-text rows (pill-bottle/prescription) + 3-stethoscope-icon row + blue footer with Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Health Care Services Coming Soon

Wellness clinics need a different palette than hospitals — green for prevention, blue for treatment. Health Care Services pairs a HEALTH CARE SERVICES green-cross logo with a tilted green prose panel, a 'Lorem ipsum' centred title and prose, a 2-column 5-bullet list flanking a round bowl-of-fruits-and-salad photo with a KNOW MORE outlined CTA, a green stretching-woman image-text row, and a green CONTACT footer with 4 icons (location 75 place Vendôme Paris / phone / mail / website). Companion to Healthcare, but built for nutrition, prevention, and wellness practices instead of clinical care.

Green-cross HEALTH CARE SERVICES logo + tilted green prose panel + 2-column 5-bullet list with round fruit-bowl photo + KNOW MORE + stretching-woman row + Paris CONTACT footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-Commerce & Angebote
Lifestyle
Newsletter

HelioEnergy Coming Soon

Helio-Energy takes the Standard/Pro/Premium 12€/29€/45€ subscription structure used by CityTravel and DecoHouse and ports it to renewable energy. A wind-turbine hero with HelioEnergy green logo opens, a 3-tier pricing row (gray-highlighted Pro), two image-text rows alternating with offshore-turbine and field-turbine photography, an 'About us' 2x2 sun-icon feature grid, a green 'Excited to Get Started With Light' Buy now strip, a 4-person 'Our team' row, a 'We're Hiring' handshake hero, a 3-photo gallery, and a Lille-mapped footer. For energy providers, solar installers, and green-tech newsletters.

Wind-turbine hero + HelioEnergy green logo + Standard/Pro/Premium 12€/29€/45€ + 2x2 sun-icon features + 4-person 'Our team' + 'We're Hiring' block + 3-photo gallery + Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

I Love Cooking Coming Soon

Restaurant marketing emails need more than the daily special — I Love Cooking gives them the menu, the kitchen, the team, and the map. A food-spread 'TASTY FOOD / RESTAURANT' hero opens with an orange Click Me, then a 'Welcome to the restaurant' orange Lorem panel paired with salmon-fillet photography, a 3-icon 'Our services' row (Heading 1/2/3 with Click Me each), a 'Tasty food' 3x3 photo mosaic centred on a guacamole-bowl, a second 'Tasty food' row of 4 chef-station thumbnails, a 'Where are we' Paris-Châtelet Google map, and an orange Lorem-twin footer. For full-service restaurants, food magazines, and culinary newsletters.

I LOVE COOKING red logo + food-spread hero + salmon-fillet panel + 3 'Our services' icons + 3x3 guacamole-centred mosaic + 4 chef-station thumbs + Paris-Châtelet map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Insurance Coming Soon

Insurance emails earn their open by leading with the people, not the policy. Insurance opens on a wave-cropped family photo (mom kissing dad, two kids hugging) over a light blue panel with 'Because you love them, / We are here to protect them' navy headline, a 'Section title goes here' centred intro with Learn more, and a 2x2 grid alternating round portraits (grandparents-and-kid / mom-and-baby) with dark navy and light blue icon blocks (heart-hands / person-with-kid). A dark navy CONTACT US footer carries phone, Email, and LinkedIn/Twitter/Facebook icons.

Wave-cropped family hero + 'We are here to protect them' navy headline + 2x2 grid alternating round portraits and dark navy/light blue icon blocks + CONTACT US footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Jenn's World Coming Soon

Influencer newsletters thrive on the personal-portrait sandwich — Jenn's World stacks three of them. A 2-column hero pairs a blonde-in-yellow-top photo with a pink 'Hi' panel containing a portrait and social icons, then a 3-card row of women-from-behind at an archway, a wide clothes-hanger video block with play overlay, a reverse 2-column with a gray 'Hello' portrait panel + pink-bordered 'Lorem Ipsum', a 6-photo asymmetric grid, and a pink Lorem CTA strip before the cursive 'Jenn's WORLD' Paris-mapped footer. For lifestyle bloggers, fashion influencers, and personal-brand newsletters.

Jenn's WORLD cursive logo + 6-nav top + 2-column hero with pink 'Hi' panel + 3-card archway row + clothes-hanger video + reverse 'Hello' panel + 6-photo grid + Paris map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Events
Newsletter
Lifestyle

Job Fair Coming Soon

Job fair invitations have two audiences in one email — candidates scanning for opportunities and partner brands showing they're there. Job Fair anchors both with a yellow phone-megaphone illustration hero ('Find your future job now' + 'Get your free entrance'), a teal date strip (18th January 2023 / 10AM-6PM) with LinkedIn / Twitter / Facebook / YouTube icons, a 'They will be there' 7-logo company gallery with See more, a black 'Our conferences' 4-slot grid (11:00 / 12:00 / 14:30 / 16:00 AM each with Sign up), and a teal 'JOB EVENTS' footer with Champs-Élysées Paris address and phone.

Yellow phone-megaphone illustration hero + 18th January 2023 teal date strip + 7-logo 'They will be there' + 4 conference slots (11/12/14:30/16) with Sign up + JOB EVENTS Paris footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Weihnachten
Newsletter
Lifestyle

Let It Snow Coming Soon

Most Christmas templates lean cozy or grand. Let It Snow leans playful — a green confetti-dotted top panel with a 'Let it snow!' cursive headline, underlined Lorem prose, and a white Click Me sits above a pink-tinted photo of a winking pin-up-style woman holding two gift boxes (one beige, one with red bow). A Lorem paragraph follows, and a dark navy footer carries 6 social icons (Facebook / Twitter / G+ / YouTube / Instagram / Pinterest). For cheeky-tone gift retailers, beauty brands, and lifestyle newsletters.

Green confetti-dotted top panel + cursive 'Let it snow!' + white Click Me + pink-tinted winking-model with two gift boxes photo + 6-icon navy footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle

Library Coming Soon

Library marketing has one unbeatable hero shot: floor-to-ceiling shelves under a vaulted ceiling — Library opens with exactly that. A 'YOUR LOGO / Add baseline here' header sits above the Trinity-Long-Room-style library photo, then a 'LOREM IPSUM DOLOR SIT AMET' centred prose block, a sage-green pages-of-book / Latin prose two-column with 'EN SAVOIR PLUS', a 3-column book trio (open book / books-on-shelf / books-stacked) each with gray EN SAVOIR PLUS, and a CONTACT row with Jean-marc martin signature, Facebook link, and Site web. For libraries, bookstores, book clubs, and publishing newsletters.

Trinity-Long-Room-style vaulted library hero + 'YOUR LOGO' header + sage-green pages-of-book two-column + 3-column book trio + CONTACT 3-icon footer (signature/Facebook/site)
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Lifestyle
Newsletter

Life+ Coming Soon

Sports brand emails win on photography of people mid-action — Life+ runs sprinter mid-start, surfer mid-wave, and swimmer mid-stroke. A purple sport-icon-patterned 'LOREM IPSUM' hero opens with a Click Me and a starting-block photo, then a 2-card surfer row, a 3-card jersey-with-7 feature row, an XL swimmer image-text, a 4-card jersey row, a reverse swimmer panel, a stats strip (48 / 16 / 214 / 32), a Google map of New York (Tribeca / WTC), and a purple Life+ footer with 2 Lorem columns and social icons. For sports apps, fitness platforms, and wellness brands.

Purple sport-icon hero + starting-block sprinter photo + 2 surfer cards + 3+4 jersey-with-7 feature rows + XL swimmer image-text x2 + stats (48/16/214/32) + NYC map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-Commerce & Angebote
Lifestyle
Newsletter

Light Coming Soon

Light strips Helio-Energy of its energy theme and keeps everything else — same Standard/Pro/Premium 12€/29€/45€ structure (now used by CityTravel, DecoHouse, Helio-Energy, and Light), same 4-person team, same 'We're Hiring' handshake hero, just neutral instead of renewable-themed. A circle-and-LIGHT logo opens, an 'AN AWESOME TITLE' glasses-on-laptop hero with '+ Learn more', a 2x2 'About us' sun-icon grid, two hand-with-pen image-text rows flanking the price tiers, a 4-person team, and a 4-photo gallery. For SaaS, agencies, and B2B services that need the structure without the vertical.

Circle-and-LIGHT logo + glasses-on-laptop hero + 2x2 sun-icon About us + Standard/Pro/Premium 12€/29€/45€ + 4-person team + 'We're Hiring' + 4-photo gallery
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.

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Best Practices für Newsletter-E-Mails

80 % Mehrwert. 20 % Werbung.

Das ist das Verhältnis. Insights, News, Tipps zuerst. Produkt-Pitch danach. Abonnenten bleiben, wenn sie etwas lernen. Sie gehen, wenn sie sich verkauft fühlen.

Nutzen Sie den Preheader?

Die Betreffzeile wird wahrgenommen. Der Preheader schließt das Geschäft ab. Nutzen Sie diese 40-60 Zeichen, um die beste Geschichte darin anzuteasern. Die meisten Marken lassen das leer. Sie nicht.

Snippets, keine ganzen Artikel

Überschrift. Zweizeilige Zusammenfassung. „Mehr lesen“-Button. Halten Sie die E-Mail scanbar und schieben Sie den vollen Content auf Ihre Website. Das treibt Traffic und hält die E-Mail leichtgewichtig.

Berechenbarkeit baut Leserschaft auf

Wöchentlich. Zweiwöchentlich. Monatlich. Wählen Sie eine Kadenz und halten Sie sie ein. Abonnenten engagieren sich mehr, wenn sie wissen, wann sie mit Ihnen rechnen können. Inkonsistenz tötet Öffnungsraten auf Dauer.

Smiling young professional woman with glasses and curly hair, leaning on a red railing in a bright, modern office setting.

Was, wenn Ihre Abonnenten ihn teilen?

Social-Buttons oder ein „An einen Freund weiterleiten“-Link. Wenn der Content gut ist, übernehmen Ihre Leser das Wachstum für Sie. Die erfolgreichsten Newsletter wachsen genau so organisch.

Beliebte Inhalte für Newsletter-E-Mails

Kuratierte Branchen-Roundups

Beste Artikel, Tools und News aus Ihrem Bereich. Positionieren Sie Ihre Marke als den Filter, dem Abonnenten vertrauen.

Unternehmens-Updates und Team-News

Behind-the-Scenes-Momente. Team-Meilensteine. Notizen aus der Geschäftsleitung. Die menschliche Seite Ihrer Marke.

Blog- und Content-Digests

Ihre neuesten Posts, geordnet und zusammengefasst. Reaktivieren Sie Abonnenten, die Inhalte auf Ihrer Website verpasst haben.

Produkt-Changelogs

Feature-Releases. Verbesserungen. Bugfixes. Strukturierte Layouts machen technische Updates klar und überfliegbar.

Öffnen
HILFE

Optimieren Sie Ihre Newsletter-E-Mails

Designen Sie für Überflieger?

Die meisten Leser verbringen weniger als eine Minute. Fette Zwischenüberschriften, kurze Absätze und Weißraum landen die Kernaussagen schnell.

Was passiert, wenn Bilder nicht laden?

Eine E-Mail, die ein großes Bild ist, riskiert den Spam-Ordner. Und viele mobile Mail-Clients blockieren Bilder standardmäßig. Mischen Sie Live-Text mit Visuals, damit die Botschaft überlebt.

Kann sich der Inhalt selbst aktualisieren?

Dynamische Blöcke ziehen die ersten Zeilen Ihrer neuesten Posts ein. Weniger manuelle Arbeit. Relevanterer Content. In jeder Ausgabe.

Ist es bei hellem Sonnenlicht lesbar?

Hoher Kontrast. Mindestschriftgröße 16 px. Newsletter werden unter allen Bedingungen gelesen. Testen Sie Lesbarkeit, nicht im dunklen Büro um 14 Uhr.

Bekommt jeder Abonnent die gleiche Ausgabe?

Müssen sie nicht. Die Datentools von Positive User lassen Sie zugeschnittene Versionen senden, basierend darauf, was jedem Segment wichtig ist.

Was steht in der Betreffzeile?

„Diese Woche: 3 Trends, die B2B-Marketing umkrempeln“ schlägt „Monatliches Update“. Werden Sie beim Content konkret. Testen Sie ein paar Versionen.

Wie viele Geschichten pro Versand?

Drei bis fünf starke Stücke schlagen 15 Links. Eine fokussierte Ausgabe gewinnt jedes Mal.

Bereit, Ihren Newsletter zu bauen?

Ein Newsletter, den Ihre Zielgruppe schätzt. Die Vorlagen und die integrierte Automatisierung von Positive User. Konsistent und professionell.

Dashboard interface showing a list of email campaigns with columns for recipients, opened, clicked, bounced, and revenue, including campaign thumbnails and statuses.