Template email per newsletter
Una buona newsletter costruisce un'abitudine. I tassi di apertura migliorano nel tempo perché gli iscritti imparano ad aspettarla, a fidarsi e a desiderarla. Questi template ti danno layout professionali e coerenti per insight di settore, novità aziendali e contenuti curati. Scegli un design, aggiungi le tue storie e invia con l'editor drag & drop di Positive User.
Galleria di template email per newsletter
Art Coming Soon
Six distinct content blocks stack into a single editorial layout: an App Store hero with phone mockup, a 3-share icon row, an author column with profile, a Beginner/Pro pricing tier with crossed-out anchor price, two image features, and a join-us CTA. Pick the ones you need — the structure forgives.
BeHuman
BeHuman Coming Soon
Donor and volunteer asks compete in the same inbox; this layout splits the work. A warm orange hero carries the mission, a four-quadrant 'Our Mission' explainer follows, then paired image rows, a 'Give a donation' strip, four team profiles with socials, and a 'We're Hiring' frame — every ask gets its own room.
Booking
Booking Coming Soon
Booking confirmations earn loyalty when the details are easy to scan. Arrival and departure sit in two clean columns, dates and times stack vertically under each, a destination photograph fills the middle to remind the guest why they booked, and a contact block at the foot puts the property within one click of help.
Breathe
Breathe Coming Soon
Minimal isn't sparse — it's deliberate. Hero statement, services icon row, video block with play button, a 4-skill bar widget, a 3-portrait team, a multi-image artwork mosaic, and a client logo strip — each block lives with enough white space around it to feel chosen rather than crammed. A complete brand portfolio in a quiet voice.
Bricks
Bricks Coming Soon
Some campaigns need a banner, others need a gallery, most need both. This template breaks the email into eight stackable blocks: a deal banner with Let's See It CTA, paired image-text rows (left and right), two thumbnail sub-cards, a wide highlight strip, and a bold contrasting close. Reorder, drop, duplicate — the design holds.
Bulb
Bulb Coming Soon
This is the one that tries to do everything. Phone-in-hand hero, two image-text rows for product detail, a wide video block, a vertical price column (800$) tied to a phone close-up, an orange Click Me bar, a three-portrait team row, and an artworks mosaic of fourteen thumbnails. Tech brand by day, creative agency by night.
Business Growth
Business Growth Coming Soon
B2B prospects scroll fast and skip pitches. This template counters with proof: a deep-blue headline that names the outcome ('We help you grow your business'), an illustrated meeting scene that softens the cold open, a phone screen showing real transactions, and two side-by-side testimonials with CBO/CEO titles — the kind of email that earns the next reply.
Business World
Business World Coming Soon
Marketing agencies don't sell features — they sell outcomes. This violet-toned template lines up three Learn More buttons across three distinct sections: a marketing-solutions hero with phone-in-hand artwork, a centred purple manifesto block, and an e-commerce case study showing shopping-cart screens. One email, three conversations, three pitches.
Collaborate
Collaborate Coming Soon
Invitations need a face, a name, and a button — nothing else. Collaborate stacks three things on white: a circular profile photo, a two-line headline ('John Doe / invited you to collaborate'), and a green Click Me button. A green horizontal divider separates the message from a small initials-avatar footer with the inviter's signature line. Read in two seconds, accepted in three.
College
College Coming Soon
Public institutions communicate in blue and serif, not gradient and emoji. College gives universities and faculties a layout that sounds credible from line one: a navy 'Institution publique / Faculté de droit' header, an auditorium photo, a deep-blue feature block with a cathedral side-photo and 'En savoir plus' CTA, a centred Titre modifiable section, and two black-and-white image-text rows for departmental news. Footer carries the address and unsubscribe link.
Comments
Comments Coming Soon
Comment notifications race against the user's instinct to dismiss. Comments wins that race in under five seconds: a violet 'C' logo strip with the date stamped right ('December 23, 2018'), a centred head-with-bubble icon, a 'A new comment was posted' headline, two short paragraphs of context, and a single violet Click Me. No author preview, no thread preview — the platform handles the rest.
Conference
Conference Coming Soon
Conference invites compete with three other invites in the same week. This template wins by putting the agenda in the email: a pastel-gradient hero with 'CONFERENCE — Digital Marketing Strategy' and a date/time strip ('TUE. 10TH JANUARY / 6.00PM - 8.00PM'), an 'I want to participate' CTA, a black 'OUR GUESTS' block with three speaker portraits on coloured backgrounds, then two Subject blocks with illustrations (Subject n°1 + Subject n°2) — each with its own Learn More.
Consulting
Consulting Coming Soon
Established consultancies skip the persuasion and lead with stats. This template plays that card: a confident businessman hero in saturated blue, a 3-stat credibility strip ('20 years of experience / A team of experts / +5 000 satisfied clients'), then two numbered Service cards (Service n°1 + n°2) with photos and individual Learn More CTAs. Built for management consultants, accounting firms, and professional services that need to look established before they look smart.
Coronavirus Info (EN)
Coronavirus Info (EN) Coming Soon
Public health bulletins need to land calm — no gradients, no clever copy. Coronavirus Info (EN) is pre-set in English with an institutional headline ('INFORMATION ABOUT CORONAVIRUS'), four barrier-gesture icons in navy circles (wash hands, cover mouth, single-use tissues, no shaking hands), a deep-blue 'What should you do if you have symptoms?' panel, and a 'Visit the european commission website' link as the source of truth.
Coronavirus Info (FR)
Coronavirus Info (FR) Coming Soon
When the audience is exclusively French-speaking, every UI string already in the design saves a translation pass. Coronavirus Info (FR) ships with the entire body locked in French — an 'INFORMATION SUR LE CORONAVIRUS' headline, four 'Gestes Barrières' icons (se laver les mains, tousser dans le coude, mouchoirs jetables, pas de poignée de main), a 'Que faire en cas de symptômes ?' blue panel, and a 0 800 130 000 hotline next to a 'Le site du gouvernement' link. For French health authorities and French-speaking employers.
DecoHouse
DecoHouse Coming Soon
Interior brands need to do two jobs in one email: inspire and sell. DecoHouse handles both with a leaves-textured living-room hero and yellow-saturated body. Welcome statement, dining-room photo block with social share, four-person 'Powered by' team grid, then the offer: a 12€/29€/45€ Standard/Pro/Premium pricing card, four check-mark features, a reverse image-text row, a 3-thumbnail interior gallery, two oversized lifestyle shots (bed, pink sofa), a closing mosaic, and a Lille map. For interior designers, furniture retailers, and home-renovation studios.
Déli'clic
Déli'clic Coming Soon
Food delivery emails need to make the user hungry before they think about logistics. Déli'clic plates the meal first: a wooden chopping-board hero with salmon, asparagus, lemon and tomatoes around a hand-lettered logo, then a four-quadrant feature icon grid (Fast delivery / Worldwide / Low cost / High quality), an About Us paragraph next to a black-and-white chef portrait, a 'GREAT OFFER' price strip with three café interior shots at $25/$15/$30, and a 30-restaurants / 10K-users stats bar before a NYC location map.
Design.Pro
Design.Pro Coming Soon
A design studio's email has to look like the work it sells. Design.Pro frames itself in a pink-to-purple gradient hero ('We create beautiful & functional templates'), runs a Welcome panel with prose-and-button, a 3-mailbox icon row, a 'Why choose us?' block with a businessman portrait, a pink phone mockup tied to four checkmark features, a violet CTA strip, a 'Where are we?' Lille map, a client logo strip (GREENS / CROFTS / SpaceCube / DANCE STUDIO), and a 'Watch our videos' video block over the gradient before the dark footer. For design agencies pitching their portfolio in one scroll.
DevPro.io
DevPro.io Coming Soon
Dev shops can't afford a pink gradient — they ship in dark mode with orange highlights. DevPro.io is the engineering-room sibling of Design.Pro: a code-blurred header bar with Click Me, a 'We create functional templates' dark hero with social icons, a phone-in-hand orange feature block, a 'Welcome to Dv.Pro' grey panel, a pink-screen phone tied to four checkmark features, a 3-mailbox feature row, an orange full-width CTA, the same client logo strip (GREENS / CROFTS / SpaceCube / DANCE STUDIO), and a dark footer.
Don't Forget
Don't Forget Coming Soon
Abandoned cart emails work better when they don't try. Don't Forget keeps everything in two colours and one purpose: a thin grey header with MYCOMPANY logo, a 'There's something in your cart' headline in heavy sans-serif, a three-row product table with image placeholders, ((product_name)) / ((product_description)) / ((product_quantity)) / ((product_price)) merge tags, and a single blue 'RETURN TO CART' button. No upsell, no discount, no excuse — just the receipt of what they almost bought.
Feedback Matters
Feedback Matters Coming Soon
Feedback Matters keeps the ask honest: one button, no incentives. A watermark-style 'FEEDBAC...' supertext fades behind a dash-bracketed '- Your opinion is important to us -' headline, a short greeting and paragraph follow, a single red 'GET STARTED' button takes the action, and a 'Thank you for your review, - The Team' signature closes it. A red social-strip footer separates the message from a Customer Service block with photo, phone number, and weekday/Saturday hours.
Flat
Flat Coming Soon
Flat is the swiss-army knife of corporate templates. A camera-and-keyboard hero with cursive 'Flat' logo opens, then 'Our Features' 3-icon row (bulb/globe/trophy), a teal 'How we work' double-row with phone-notes photography, a 4-thumbnail 'Our Blog' grid, an 'Our Gallery' multi-tag filter (Photography / Digital marketing / Design / Video) over 6 photos, a 2x2 'Our Specialities' icon grid, an 'Our video' play-button hero, and an 'Our Pricing' 3-tier 399$ table with strike-through 350$ and feature checkmarks. Designed for agencies that need every section pre-built.
Grid
Grid Coming Soon
Mosaic templates either fight for attention or get out of the way — Grid splits the difference. A 4-photo asymmetric mosaic at top carries a red 'Lorem Ipsum / Click Me' overlay card, a dark photo strip with a white-button CTA cuts through, a 3-card row spotlights the middle entry in red, a reverse dark image-strip CTA follows, then two image-text rows (handwriting-laptop / handwriting-laptop reversed) alternate before a dark gray footer with the 9-square red grid logo centred between social icons. For magazines, agencies, and creative shops that want photography to lead.
Happy New Year
Happy New Year Coming Soon
The 'Happy New Year' letter is the simplest corporate email — and the easiest to overdo. Happy New Year stacks a confetti-dotted, multi-colour 'HAPPY NEW YEAR' typographic logo (yellow/red/blue/teal) over a giant teal '2024', then a single teal letter panel running three Lorem paragraphs and a CEO sign-off, a red separator, and a 4-icon social row (LinkedIn / Twitter / Instagram / Facebook) before the unsubscribe link. For company-wide year-end messages, B2B founder notes, and team-internal greetings.
HappyWelcome
HappyWelcome Coming Soon
The first email after signup is the only one with a guaranteed open. HappyWelcome treats it like a party invitation: a royal-blue frame with cursive 'HappyWelcome' logo, a 'Welcome!' card with paragraph and pink Click Me, and a party flat-lay photo (confetti, candles, ribbons, gift box). Then a teal 'Holiday offer' image-text row paired with cake-and-candy photography, a reverse purple 'Holiday offer 2' row, and a dark navy footer with cursive brand and 3-icon social row. For onboarding sequences, birthday clubs, and 'thanks for joining' moments.
Healthcare
Healthcare Coming Soon
Healthcare emails should look trustworthy first and visually interesting second. Healthcare anchors on a smiling-doctor hero in a clinic library, drops a blue full-width 'Learn more' strip, then two image-text rows alternating (pill-bottle / prescription-writing) under a 'We care for your health' header, a 3-stethoscope-icon row with outlined Click Me buttons, and a blue footer with Home / About / Services / Contact, contact paragraph, Lille map, and LinkedIn/Twitter icons. For clinics, GP networks, pharmaceutical newsletters, and patient communications.
Health Care Services
Health Care Services Coming Soon
Wellness clinics need a different palette than hospitals — green for prevention, blue for treatment. Health Care Services pairs a HEALTH CARE SERVICES green-cross logo with a tilted green prose panel, a 'Lorem ipsum' centred title and prose, a 2-column 5-bullet list flanking a round bowl-of-fruits-and-salad photo with a KNOW MORE outlined CTA, a green stretching-woman image-text row, and a green CONTACT footer with 4 icons (location 75 place Vendôme Paris / phone / mail / website). Companion to Healthcare, but built for nutrition, prevention, and wellness practices instead of clinical care.
HelioEnergy
HelioEnergy Coming Soon
Helio-Energy takes the Standard/Pro/Premium 12€/29€/45€ subscription structure used by CityTravel and DecoHouse and ports it to renewable energy. A wind-turbine hero with HelioEnergy green logo opens, a 3-tier pricing row (gray-highlighted Pro), two image-text rows alternating with offshore-turbine and field-turbine photography, an 'About us' 2x2 sun-icon feature grid, a green 'Excited to Get Started With Light' Buy now strip, a 4-person 'Our team' row, a 'We're Hiring' handshake hero, a 3-photo gallery, and a Lille-mapped footer. For energy providers, solar installers, and green-tech newsletters.
I Love Cooking
I Love Cooking Coming Soon
Restaurant marketing emails need more than the daily special — I Love Cooking gives them the menu, the kitchen, the team, and the map. A food-spread 'TASTY FOOD / RESTAURANT' hero opens with an orange Click Me, then a 'Welcome to the restaurant' orange Lorem panel paired with salmon-fillet photography, a 3-icon 'Our services' row (Heading 1/2/3 with Click Me each), a 'Tasty food' 3x3 photo mosaic centred on a guacamole-bowl, a second 'Tasty food' row of 4 chef-station thumbnails, a 'Where are we' Paris-Châtelet Google map, and an orange Lorem-twin footer. For full-service restaurants, food magazines, and culinary newsletters.

Insurance
Insurance Coming Soon
Insurance emails earn their open by leading with the people, not the policy. Insurance opens on a wave-cropped family photo (mom kissing dad, two kids hugging) over a light blue panel with 'Because you love them, / We are here to protect them' navy headline, a 'Section title goes here' centred intro with Learn more, and a 2x2 grid alternating round portraits (grandparents-and-kid / mom-and-baby) with dark navy and light blue icon blocks (heart-hands / person-with-kid). A dark navy CONTACT US footer carries phone, Email, and LinkedIn/Twitter/Facebook icons.

Jenn's World
Jenn's World Coming Soon
Influencer newsletters thrive on the personal-portrait sandwich — Jenn's World stacks three of them. A 2-column hero pairs a blonde-in-yellow-top photo with a pink 'Hi' panel containing a portrait and social icons, then a 3-card row of women-from-behind at an archway, a wide clothes-hanger video block with play overlay, a reverse 2-column with a gray 'Hello' portrait panel + pink-bordered 'Lorem Ipsum', a 6-photo asymmetric grid, and a pink Lorem CTA strip before the cursive 'Jenn's WORLD' Paris-mapped footer. For lifestyle bloggers, fashion influencers, and personal-brand newsletters.
Job Fair
Job Fair Coming Soon
Job fair invitations have two audiences in one email — candidates scanning for opportunities and partner brands showing they're there. Job Fair anchors both with a yellow phone-megaphone illustration hero ('Find your future job now' + 'Get your free entrance'), a teal date strip (18th January 2023 / 10AM-6PM) with LinkedIn / Twitter / Facebook / YouTube icons, a 'They will be there' 7-logo company gallery with See more, a black 'Our conferences' 4-slot grid (11:00 / 12:00 / 14:30 / 16:00 AM each with Sign up), and a teal 'JOB EVENTS' footer with Champs-Élysées Paris address and phone.
Let It Snow
Let It Snow Coming Soon
Most Christmas templates lean cozy or grand. Let It Snow leans playful — a green confetti-dotted top panel with a 'Let it snow!' cursive headline, underlined Lorem prose, and a white Click Me sits above a pink-tinted photo of a winking pin-up-style woman holding two gift boxes (one beige, one with red bow). A Lorem paragraph follows, and a dark navy footer carries 6 social icons (Facebook / Twitter / G+ / YouTube / Instagram / Pinterest). For cheeky-tone gift retailers, beauty brands, and lifestyle newsletters.

Library
Library Coming Soon
Library marketing has one unbeatable hero shot: floor-to-ceiling shelves under a vaulted ceiling — Library opens with exactly that. A 'YOUR LOGO / Add baseline here' header sits above the Trinity-Long-Room-style library photo, then a 'LOREM IPSUM DOLOR SIT AMET' centred prose block, a sage-green pages-of-book / Latin prose two-column with 'EN SAVOIR PLUS', a 3-column book trio (open book / books-on-shelf / books-stacked) each with gray EN SAVOIR PLUS, and a CONTACT row with Jean-marc martin signature, Facebook link, and Site web. For libraries, bookstores, book clubs, and publishing newsletters.


Life+
Life+ Coming Soon
Sports brand emails win on photography of people mid-action — Life+ runs sprinter mid-start, surfer mid-wave, and swimmer mid-stroke. A purple sport-icon-patterned 'LOREM IPSUM' hero opens with a Click Me and a starting-block photo, then a 2-card surfer row, a 3-card jersey-with-7 feature row, an XL swimmer image-text, a 4-card jersey row, a reverse swimmer panel, a stats strip (48 / 16 / 214 / 32), a Google map of New York (Tribeca / WTC), and a purple Life+ footer with 2 Lorem columns and social icons. For sports apps, fitness platforms, and wellness brands.


Light
Light Coming Soon
Light strips Helio-Energy of its energy theme and keeps everything else — same Standard/Pro/Premium 12€/29€/45€ structure (now used by CityTravel, DecoHouse, Helio-Energy, and Light), same 4-person team, same 'We're Hiring' handshake hero, just neutral instead of renewable-themed. A circle-and-LIGHT logo opens, an 'AN AWESOME TITLE' glasses-on-laptop hero with '+ Learn more', a 2x2 'About us' sun-icon grid, two hand-with-pen image-text rows flanking the price tiers, a 4-person team, and a 4-photo gallery. For SaaS, agencies, and B2B services that need the structure without the vertical.

Perché usare template email per newsletter?
L'autorevolezza si accumula nel tempo
Un singolo numero non costruisce fiducia. Venti numeri coerenti e ben progettati sì. È quello che posiziona il tuo brand come la fonte di riferimento del tuo settore.
Traffico costante senza ad spend
Ogni invio porta gli iscritti di nuovo sul tuo blog, sulla pagina prodotto o sull'ultimo case study. Niente budget. Nessun algoritmo da combattere.
Progettalo una volta. Riutilizzalo per sempre.
Scegli un layout. Salva gli stili del brand. Cambia il contenuto ogni settimana. Il template resta. Il tuo tempo resta tuo.
I tuoi iscritti scorrono o leggono?
Entrambe le cose, probabilmente. Una gerarchia visiva chiara fa sì che entrambi ne traggano valore. Titoli per chi scorre. Sezioni complete per chi legge a fondo.
Come personalizzare il tuo template newsletter
Best practice per le email newsletter
80% di valore. 20% di promozione.
Questo è il rapporto. Insight, news, consigli prima. Pitch di prodotto dopo. Gli iscritti restano quando imparano qualcosa. Se ne vanno quando si sentono spinti a comprare.
Stai usando il preheader?
L'oggetto attira l'attenzione. Il preheader chiude l'affare. Usa quei 40-60 caratteri per anticipare la storia migliore al suo interno. La maggior parte dei brand lo lascia vuoto. Tu no.
Snippet, non interi articoli
Titolo. Riassunto in due righe. Pulsante «Leggi di più». Mantieni l'email scansionabile e spingi il contenuto completo sul tuo sito. Genera traffico e mantiene leggera l'email.
La prevedibilità costruisce il pubblico
Settimanale. Quindicinale. Mensile. Scegli una cadenza e rispettala. Gli iscritti si coinvolgono di più quando sanno quando aspettarti. L'incoerenza uccide i tassi di apertura nel tempo.

E se i tuoi iscritti la condividessero?
Pulsanti social o un link «Inoltra a un amico». Se il contenuto è buono, sono i tuoi lettori a fare crescita per te. Le newsletter di maggior successo crescono organicamente così.
Contenuti popolari per le email newsletter
Ottimizza le tue email newsletter
Stai progettando per chi scorre?
La maggior parte dei lettori passa meno di un minuto. Sottotitoli in grassetto, paragrafi brevi e spazio bianco fanno atterrare in fretta i punti chiave.
Cosa succede quando le immagini non si caricano?
Un'email che è una grande immagine sola rischia la cartella spam. E molti client di posta mobile bloccano le immagini di default. Mescola testo vivo ai visual perché il messaggio sopravviva.
Il contenuto può aggiornarsi da solo?
I blocchi dinamici tirano dentro le prime righe dei tuoi ultimi post. Meno lavoro manuale. Contenuto più pertinente. A ogni numero.
È leggibile sotto il sole forte?
Alto contrasto. Font minimo 16 px. Le newsletter si leggono in ogni condizione. Testa la leggibilità, non nel tuo ufficio buio alle 14.
Ogni iscritto riceve lo stesso numero?
Non dovrebbero. Gli strumenti Data di Positive User ti permettono di inviare versioni cucite su ciò che interessa a ciascun segmento.
Cosa c'è nell'oggetto?
«Questa settimana: 3 trend che stanno ridisegnando il marketing B2B» batte «Aggiornamento mensile». Sii concreto sui contenuti. Prova qualche versione.
Quante storie per invio?
Da tre a cinque pezzi forti battono 15 link. Un numero focalizzato vince ogni volta.
Una newsletter che il tuo pubblico apprezza. I template e l'automazione integrata di Positive User. Coerente e professionale.











