When a public service communicates well, trust follows
Citizens don't care which department handles their request. They want a clear answer, delivered at the right time, on the channel they actually use. Positive User gives public institutions the tools to make that happen, from a single platform, without requiring a technical team to run it.
Trusted by +15,000 marketing teams
One platform for every citizen communication need
Newsletters go out to everyone, regardless of what's relevant to each group. Urgent information reaches some people by email, others by phone, and some not at all. Different departments run separate contact lists with no shared view of who received what. Administrative notifications are still sent manually. And when a citizen needs a quick answer, there's no live support channel to handle it. None of this is a resource problem. It's a tooling problem. Positive User helps public institutions communicate the way their citizens expect.
Reach citizens on every channel they use
Email, SMS, and live chat in a single platform. Send a newsletter to the full population, an urgent SMS alert to a specific neighborhood, and respond to citizen queries via live chat, all from the same interface. No separate tools, no inconsistent messaging.
Segment your audience without technical skills
A road closure only concerns residents of one district. A new social service only matters to a specific age group. Positive User lets you segment your contact base by any attribute, location, profile type, subscription preference, and send targeted communications that feel relevant rather than intrusive.
Automate administrative notifications
Appointment reminders, registration confirmations, deadline alerts, follow-up messages after a public consultation: set them up once and they run automatically. Your teams spend less time on repetitive communication tasks and more time on the work that actually serves citizens.
Manage multiple departments from one account
Each department handles its own contacts and campaigns while staying within a shared platform. The communications team keeps visibility across all activity. Usage rights are configured per user so everyone works within their own scope.
Citizens don't think in departments. Your communication shouldn't either.
Inform citizens about local news and services
Newsletters, event announcements, policy updates, practical information: Positive User's email builder requires no design or technical skills. Your teams create professional, on-brand communications in minutes and send them to the right audience every time.
Alert citizens when it matters most
When a water supply interruption affects a specific area, when a public transport line is disrupted, when an urgent public health message needs to reach people fast: SMS cuts through. Positive User lets you send targeted SMS alerts to a defined segment in a few clicks, with no delays.
Organize public consultations and local events
Invitation campaigns for town halls, public consultations, or local events go out by email. Registration forms capture participant information. Automated reminders reduce no-shows. After the event, a follow-up campaign collects feedback or shares outcomes. The Webinar Registration Multi-channel Campaign workflow adapts directly to this use case.
Build and manage your subscriber base compliantly
Every citizen who subscribes to your communications does so with a clear opt-in process. Positive User's Double Opt-in Process and Email Subscription Management workflows keep your contact base clean, compliant with GDPR, and organized by preference and territory from day one.
Support citizens with live chat
When a citizen visits your website with a question about a service or procedure, a live chat widget gives them an immediate answer. Positive User's chat tools handle incoming queries, route them to the right team, and keep a complete conversation history. Faster responses, fewer phone calls, better service.
Coordinate internal communication across services
Staff updates, interdepartmental announcements, training invitations, internal event reminders: Positive User handles internal communication with the same tools used for citizen-facing campaigns. One platform for everything, with separate audience segments for internal and external contacts.
How public institutions use Positive User
Trusted by fast-growing teams
Clear communication is a public service too
Public institutions using Positive User keep citizens better informed, reduce the volume of inbound queries, and give their teams more time for the work that actually matters. One platform for newsletters, SMS alerts, live chat, event campaigns, and administrative notifications. GDPR-compliant by design, and built to work without a technical team.
Frequently Asked Questions
What types of public institutions can use Positive User?
Local governments, municipalities, public agencies, social services, cultural institutions, and any organization that needs to communicate with a large population of citizens or users. The platform works for teams of any size, from a small town council to a regional authority with multiple departments.
Can different departments use the same account without seeing each other's data?
Yes. Each department can have its own contact lists, campaigns, and settings within a shared account. The platform administrator manages access rights per user so each team works within their own scope without visibility into other departments' data.
Does Positive User support both email and SMS in the same workflow?
Yes. You can build automated sequences that combine email and SMS. An event invitation goes by email, a reminder goes by SMS the day before, and a follow-up goes by email after. All channels are coordinated from a single workflow.
How does Positive User handle urgent communications?
SMS is available for immediate, targeted alerts. You segment your contact base by location, profile type, or any other attribute, and send a message to the relevant group in a few clicks. There's no technical process involved and no delay between decision and delivery.
Is Positive User compliant with GDPR?
Yes. Positive User is fully GDPR-compliant. Citizen data is processed securely, consent is managed through proper opt-in workflows, and subscription preferences are tracked automatically. Public institutions in Europe can use the platform with confidence.
Can citizens manage their own communication preferences?
Yes. Subscription management workflows let citizens choose which topics they want to hear about and update their preferences at any time. Your contact base stays accurate and your communications stay relevant.
Does Positive User include live chat for citizen-facing services?
Yes. A live chat widget can be added to your website to handle citizen queries in real time. Conversations are routed to the right team, and a full history is kept for each contact. It reduces inbound phone volume and improves the citizen experience.
Can Positive User be used for internal communication as well as citizen-facing campaigns?
Yes. You can create separate contact segments for staff and use the same platform for internal newsletters, team announcements, training invitations, and administrative updates. External and internal communications are managed in the same place with separate audiences.
Is technical expertise required to use the platform?
No. The email builder, automation workflows, and contact management tools are all designed for non-technical users. Your communication teams can build and send campaigns without involving IT. Training is available if needed.
Can Positive User handle large contact databases?
Yes. The platform scales from small institutions with a few thousand contacts to large organizations managing hundreds of thousands. Performance and deliverability remain consistent regardless of volume.