Sarbacane becomes Positive User
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CM.com

Reach your contacts on their phones through a global messaging provider. Connect CM.com as your SMS provider in Positive User and send manual campaigns, automated sequences, and individual text messages using CM.com’s infrastructure and your registered phone number. Delivery stats, click tracking, and opt-out management are built in.

Global SMS Delivery From Your CRM Panel

Send Manual and Automated SMS Campaigns

Once CM.com is connected, you create SMS campaigns in Positive User the same way you would with any other provider. Go to Campaigns > SMS, compose your message, select your audience, and send. For automated workflows, add the SMS module as a step in your automation builder. The message goes through CM.com’s delivery network to recipients worldwide.

Track Delivery and Click Metrics in Both Platforms

Positive User shows campaign-level statistics directly in the SMS section: recipient count, sent count, delivered percentage, click percentage, delivery logs, and link statistics. For deeper analytics, log into the CM.com dashboard and use the Message Insights section to filter by sender name, date range, and other criteria. Two layers of reporting give you both the marketing view and the delivery view.

STOP SMS Opt-Out Support

CM.com integration supports opt-out handling through the STOP SMS feature. When a recipient replies “STOP” to your message, the opt-out is processed and the contact is flagged accordingly. This feature requires a separate configuration step. Your Positive User Customer Success Manager or support team can help set it up.

Get ready fast

Three simple steps to get started

1

Get Your CM.com Credentials

Log into your CM.com SMS Sender Panel. Obtain or register a phone number for SMS sending. Generate your credentials: sender name (max 11 characters), API key, and phone number.

2

Contact Positive User Support

Send your CM.com credentials (sender name, API key, phone number) to the Positive User support team or your dedicated Customer Success Manager. Unlike self-service integrations, CM.com requires a one-time configuration handled by the Positive User team.

3

Start Sending

Once you receive confirmation that your sender is activated, go to Campaigns > SMS in Positive User and create your first campaign. You can also add SMS steps to any automation workflow.

FAQ

Frequently Asked Questions

Do I need coding skills to set this up?
No. However, unlike SMSAPI or SerwerSMS where you configure the connection yourself, CM.com requires you to share your credentials with the Positive User support team, who handles the backend configuration. No code is involved on your side.

Why is the setup handled by support instead of self-service?
CM.com integration requires a one-time backend configuration by the Positive User team to link your CM.com credentials to your application. Once activated, all campaign creation and management is self-service in the Positive User panel.

How does CM.com compare to SMSAPI and SerwerSMS?
SMSAPI and SerwerSMS are Polish SMS providers primarily focused on the Polish and European markets. CM.com is a global messaging platform (headquartered in the Netherlands) with delivery capabilities across 190+ countries and additional channels like RCS, WhatsApp Business, and voice. Choose CM.com if you need global SMS reach or plan to expand into additional messaging channels. Choose SMSAPI or SerwerSMS if your audience is primarily in Poland and you want a simpler, self-service setup.

What is CM.com?
CM.com is a Dutch conversational commerce and messaging platform listed on Euronext Amsterdam. It provides SMS, RCS, WhatsApp Business, voice, and payment solutions to businesses worldwide. The integration with Positive User specifically uses CM.com’s SMS delivery infrastructure.

Is the data GDPR-compliant?
Both CM.com and Positive User offer GDPR compliance tools. CM.com is a European company with data processing agreements and privacy documentation. The STOP SMS opt-out feature ensures recipients can unsubscribe. Make sure your contacts have given explicit consent for SMS messaging.