Sarbacane becomes Positive User
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From slow subscriber growth to +162% increase in just 2 years

Discover how Somfy Poland leveraged Positive User to overcome slow list growth, automate customer communication, and boost newsletter subscribers by +162% in just two years.

Poland
9,000+
E-commerce
+162%

Newsletter subscribers growth in 2 years

About Somfy

With over 50 years of innovation, Somfy is a global leader transforming how people interact with home technology. Operating in 58 countries with 125 subsidiaries and over 9,000 employees, Somfy delivers modern, safe, and sustainable smart home and home automation solutions.

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The Challenges

Somfy decided to implement Positive User after a strong recommendation from an experienced e-commerce manager who saw the platform’s potential for scaling communication and automation. Their key challenges included:

  • Slow growth of the subscriber base
  • Optimizing the purchasing journey to make it easier for users to move from visit to purchase
  • Strengthening brand presence in customer awareness and encouraging repeat purchases

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Why Positive User

Somfy chose Positive User because it offered:

  • Quick implementation thanks to a simple tagging system in Tag Manager
  • Comprehensive needs analysis and full infrastructure support from the Positive User team
  • A high level of expert care — from technical setup and content preparation to automation and analytics

This combination allowed Somfy to accelerate execution and immediately strengthen their digital communication.

How Positive User Helps

Somfy’s e-commerce team uses Positive User extensively across marketing, sales, and retention activities. Key modules include:

📩 Email Marketing & Automation

  • Sending newsletters, promotional, and educational campaigns
  • Dynamically matching content to customer interests
  • Automated workflows reacting to user behavior

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Promotional email Positive User for Somfy
Promotional email

🪧 Pop-ups & Onsite Targeting

  • Subscription forms to boost lead generation
  • Onsite messages displayed at the right moment in the user journey
  • Engagement elements that increase retention
Email newsletter pop-up Positive User for Somfy
Email newsletter pop-up with incentive

🤖 Advanced Automations

  • Behavior-based workflows
  • Real-time personalization of offers
  • Automated campaigns supporting conversions and abandoned cart recovery

📊 Analytics & Reporting

  • Continuous monitoring of campaign performance
  • Data-driven strategy optimization
Checkout product recommendations Positive User for Somfy
Checkout product recommendations

‍Goals & Achievements

Thanks to Positive User, Somfy achieved key business objectives:

  • +162% growth in newsletter subscribers within 2 years
  • Systematic, consistent, and high-quality communication with customers
  • Automation that increased engagement and improved conversion rates
  • Stronger brand awareness and more frequent repeat purchases

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“Thanks to Positive User, we not only significantly expanded our audience base, but also streamlined communication and automated many tasks that previously consumed a lot of time. This tool truly supports our sales and digital strategy.”
Somfy, Equipo de E-commerce de Somfy
“We were looking for a tool that would allow us to work faster and smarter – without months of implementation and with real support from the technology partner. From the very beginning, Positive User stood out with its approach: they thoroughly analyzed our needs, helped us build the right foundations, and provided expert support at every stage – from strategy to ongoing activities.”
Somfy, E-commerce Team, Somfy

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Dashboard interface showing a list of email campaigns with columns for recipients, opened, clicked, bounced, and revenue, including campaign thumbnails and statuses.