Sarbacane becomes Positive User

From slow subscriber growth to +162% increase in just 2 years

Discover how Somfy Poland leveraged Positive User to overcome slow list growth, automate customer communication, and boost newsletter subscribers by +162% in just two years.

Poland
9,000+
E-commerce
+162%

Newsletter subscribers growth in 2 years

About Somfy

With over 50 years of innovation, Somfy is a global leader transforming how people interact with home technology. Operating in 58 countries with 125 subsidiaries and over 9,000 employees, Somfy delivers modern, safe, and sustainable smart home and home automation solutions.

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The Challenges

Somfy decided to implement Positive User after a strong recommendation from an experienced e-commerce manager who saw the platform’s potential for scaling communication and automation. Their key challenges included:

  • Slow growth of the subscriber base
  • Optimizing the purchasing journey to make it easier for users to move from visit to purchase
  • Strengthening brand presence in customer awareness and encouraging repeat purchases

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Why Positive User

Somfy chose Positive User because it offered:

  • Quick implementation thanks to a simple tagging system in Tag Manager
  • Comprehensive needs analysis and full infrastructure support from the Positive User team
  • A high level of expert care — from technical setup and content preparation to automation and analytics

This combination allowed Somfy to accelerate execution and immediately strengthen their digital communication.

How Positive User Helps

Somfy’s e-commerce team uses Positive User extensively across marketing, sales, and retention activities. Key modules include:

📩 Email Marketing & Automation

  • Sending newsletters, promotional, and educational campaigns
  • Dynamically matching content to customer interests
  • Automated workflows reacting to user behavior

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Promotional email Positive User for Somfy
Promotional email

🪧 Pop-ups & Onsite Targeting

  • Subscription forms to boost lead generation
  • Onsite messages displayed at the right moment in the user journey
  • Engagement elements that increase retention
Email newsletter pop-up Positive User for Somfy
Email newsletter pop-up with incentive

🤖 Advanced Automations

  • Behavior-based workflows
  • Real-time personalization of offers
  • Automated campaigns supporting conversions and abandoned cart recovery

📊 Analytics & Reporting

  • Continuous monitoring of campaign performance
  • Data-driven strategy optimization
Checkout product recommendations Positive User for Somfy
Checkout product recommendations

‍Goals & Achievements

Thanks to Positive User, Somfy achieved key business objectives:

  • +162% growth in newsletter subscribers within 2 years
  • Systematic, consistent, and high-quality communication with customers
  • Automation that increased engagement and improved conversion rates
  • Stronger brand awareness and more frequent repeat purchases

"{{QUOTE-TESTI-2}}"

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«Gracias a Positive User, no solo ampliamos significativamente nuestra base de audiencia, sino que también optimizamos la comunicación y automatizamos muchas tareas que antes consumían mucho tiempo. Esta herramienta apoya de verdad nuestra estrategia de ventas y digital.»
Somfy, Equipo de E-commerce de Somfy
«Buscábamos una herramienta que nos permitiera trabajar más rápido e inteligente, sin meses de implementación y con apoyo real del socio tecnológico. Desde el principio, Positive User destacó por su enfoque: analizaron a fondo nuestras necesidades, nos ayudaron a construir las bases correctas y ofrecieron apoyo experto en cada etapa.»
Somfy, Equipo E-commerce, Somfy

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Goodbye complexity. Hello clarity.

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Dashboard interface showing a list of email campaigns with columns for recipients, opened, clicked, bounced, and revenue, including campaign thumbnails and statuses.