About Strix
Strix is a company specializing in digital commerce services. As a full-service e-commerce agency, they bring together top UX designers, engineers, and project managers to design and implement e-commerce systems with a strong emphasis on extraordinary user experience.
Strix primarily works with medium and large enterprises, combining a creative approach with deep knowledge and years of hands-on e-commerce experience.
The Challenges
When Strix launched a completely new website, they faced a clear challenge: the site needed to do more than just exist — it needed to actively generate leads and provide insight into visitor behavior.
Their key objectives were:
- Understand who visits their site, from where, how often, and what actions they take — to combine with Google Analytics data for deeper user insights
- Provide online support for visitors with questions and start generating qualified leads directly from the website
- Make the site interactive, engaging, and capable of capturing prospects without relying on developer resources
Why Positive User
The partnership with Strix began with a focus on live chat and user tracking, but quickly evolved as the team discovered the platform’s versatility. A major turning point came when they tested the email marketing capabilities — the results were so strong they completely replaced their previous third-party email tool.
The team was particularly drawn to the platform’s autonomy: they could build professional campaigns and templates without needing constant help from developers or designers. The responsiveness of the Positive User support team gave them the confidence to gradually expand into more complex features.
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How Positive User Helps
Strix uses the platform to maintain a constant presence and capture leads through multiple automated touchpoints:
- Hybrid chat support — live chat handles direct support, while an automation triggers a bot message if an agent is unavailable, ensuring prospect emails are collected 24/7
- Advanced lead generation — building on their basic bot’s success, Strix is developing a more complex chatbot to gather detailed prospect information and capture anonymous visitors
- Autonomous email marketing — the intuitive builder allows the team to send one-off promotions and automated confirmation emails using ready-to-use templates, entirely independently
- Granular engagement tracking — Strix can see exactly which users interacted with a campaign and jump directly from email statistics to individual user profiles
- Strategic pop-up implementation — pop-ups are used for newsletter sign-ups and timely offers, such as free demos for e-commerce businesses looking to go digital
- Resource management — dedicated subscriber lists manage prospects specifically interested in their ebook content
Goals & Achievements
- Consistent lead volume — automated chat has become a primary driver of new business, generating a significant volume of qualified prospects every month
- Operational independence — the marketing team now manages all campaigns — from pop-ups to complex drip sequences — without developer assistance
- Seamless tool transition — switching to the Positive User email builder increased the speed and quality of outbound communication
- Future-ready pipeline — following their chat success, Strix is expanding into CRM pipeline management to better organize sales stages and lead management
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