Templates emailing e-commerce & promotions

Pensez à chaque email comme à une vitrine. La vôtre donne-t-elle envie d'entrer ? Ces templates vous aident à mettre vos produits en avant, à promouvoir vos offres et à transformer vos abonnés en acheteurs. Choisissez une mise en page, déposez votre catalogue et lancez en quelques minutes avec l'éditeur drag-and-drop de Positive User.

Woman working on a laptop at a table with a glass of drink in an orange-walled office space.Close-up of a man with short hair and beard looking thoughtfully to the side indoors.

Galerie de templates emailing e-commerce & promotions

Newsletter
Lifestyle
E-commerce et offres

Art

Six modular content blocks stack cleanly into one editorial layout: an App Store hero with phone mockup, a share icon row, an author profile column, a Beginner/Pro pricing tier with crossed-out anchor price, two image feature rows and a join-us call to action. Use the blocks you need and drop the rest.

App Store phone hero, author profile column and Beginner/Pro pricing with crossed-out anchor.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
E-commerce et offres
Lifestyle

Automate

A premium automotive template that leads with a full-bleed black-on-asphalt hero and a soft secondary screen before breaking into three vehicle product cards, a four-icon services row and a sales handoff panel. Designed for dealers and car brands that need presence without clutter.

Full-bleed asphalt hero, three vehicle cards, four-icon services row and sales handoff panel.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
Fête des Pères
E-commerce et offres
Soldes et promotions

Best Father

A premium Father's Day retail template in deep editorial green. A watch triptych hero carries a centered headline, a quiet inline discount banner follows, three perk icons sit in a slate strip, and two alternating image-text rows give the products context before the brand signs off.

Editorial green hero with watch triptych, inline discount banner and three-perk slate strip.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
Black Friday
E-commerce et offres
Soldes et promotions

Black Friday

An apparel Black Friday template built around full-body product photography. A neon-framed hero opens the email, then two pairs of jacket showcases with front view and close-up sit on alternating cyan and black backgrounds, each carrying a discount tag, a crossed-out retail price and a direct shop button.

Neon-framed hero and two paired jacket showcases with crossed-out prices.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
Black Friday
E-commerce et offres
Soldes et promotions

Black Friday 2

Four product variants, four prices and four buttons on a confetti yellow banner. A 2x2 grid drops Leather, Black and White, Turquoise and Gold colorways into matching cards, each with a 50% badge, a crossed-out anchor price and a soft yellow call to action. Quick to scan, quick to buy.

Confetti yellow banner and a 2x2 product variant grid with 50% badges and crossed-out prices.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
Black Friday
E-commerce et offres
Soldes et promotions

Black Friday 2020

A tech-retail Black Friday template built for spec-driven audiences. Typographic lettering anchors the hero above a shop call to action, two spec product cards follow, a four-feature icon row adds credibility, a coupon code strip closes the deal and a VR product showcase ends the scroll.

Typographic hero, two spec product cards, four-feature row and a coupon code strip.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
Halloween
E-commerce et offres
Soldes et promotions

Boo

A Halloween template stripped down to a single conversion decision. A dark-plum spiral hero carries the offer, a hand-lettered headline anchors the eye and one orange discount pill is the only action available. No second call to action, no distraction, just the deal.

Dark-plum spiral hero, hand-lettered headline and a single orange discount pill.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
E-commerce et offres
Newsletter

Bricks

A campaign template made of eight stackable content blocks: a deal banner with a direct call to action, paired left and right image-text rows, two thumbnail sub-cards, a wide highlight strip and a high-contrast closing block. Reorder, drop or duplicate blocks to suit any brief.

Eight stackable blocks including deal banner, paired rows, thumbnail sub-cards and highlight strip.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
Newsletter
Lifestyle
E-commerce et offres

Bulb

A tech brand template that earns its length. A phone-in-hand hero opens, two image-text rows detail the product, a wide video block follows, a vertical price column tied to a phone close-up, an orange call-to-action bar, a three-portrait team row and a fourteen-thumbnail artwork mosaic close it out.

Phone hero, two image-text rows, video block, 800 dollar price column and fourteen-thumbnail mosaic.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
Nature et voyages
E-commerce et offres
Lifestyle

City Travel Coming Soon

City breaks need a pricing ladder. CityTravel opens on a red-framed nightscape with a 'Learn More' CTA, runs a Welcome statement next to a metropolis photo, lines up a 4-person team grid ('Powered by'), then drops the offer: a Standard/Pro/Premium tier table (12€/29€/45€) flanked by check-mark features, a 3-thumbnail city mosaic, and a Lille map closer. Built for tour operators selling weekenders.

Red-framed nightscape hero + 4-person team + Standard/Pro/Premium pricing (12€/29€/45€) + 3-city mosaic + map closer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Lifestyle
Saisons

Classical Coming Soon

Premium menswear lives on detail shots — cufflinks, lapels, wristwatches. Classical opens on a tied-bowtie hero ('Winter collection'), drops a 3-product 199€99 grid (watch / glove / bowtie) with individual Share rows, then alternates: two Learn More image blocks, a 4-photo gallery with a floating Classical caption, a 3-card product trio, two image-text rows, and a NYC map closer. Built for tailors, watchmakers, and capsule menswear drops.

Bowtie 'Winter collection' hero + 3-product 199€99 grid (watch/glove/bowtie) + 4-photo gallery with floating caption + NYC map closer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Lifestyle

CosyBar Coming Soon

Restaurants live on the daily special and the photo of it. CosyBar plates that priority: an 8$ Today's Specials hero with a kiwi-drink overhead shot, two side-by-side burger-of-the-day cards with Click Me, an NYC location map, a triple-icon menu strip (glass, coaster, bowling pin) over a bar interior shot, then two alternating Title 2 image-text rows for tonight's other dishes. Restaurants, bistros, neighbourhood bars — set it and reuse it weekly.

8$ Today's Specials hero + 2 burger-of-the-day cards + NYC map + 3-icon menu strip + 2 alternating Title 2 dish rows
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Black Friday
E-commerce et offres
Soldes et promotions

Cyber Monday Coming Soon

Cyber Monday is what Black Friday wishes it could be — digital-first, screen-first. This template runs vaporwave neon (electric blue + magenta) with an isometric laptop hero, a 'CYBER SALES UP TO 50% OFF' headline, then drops a 2×2 product grid with individually-tuned discounts (Laptop 1 −30%, Desktop 1 −40%, Desktop 2 −30%, Laptop 2 −20%) and 'I want it' CTAs. A cyan 'Our Cyber Services' strip closes with four perks before the magenta footer.

Vaporwave neon hero + 2×2 product grid with per-item discounts (-30/-40/-30/-20%) + 'I want it' CTAs + Cyber Services strip
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Lifestyle
E-commerce et offres
Newsletter

DecoHouse Coming Soon

Interior brands need to do two jobs in one email: inspire and sell. DecoHouse handles both with a leaves-textured living-room hero and yellow-saturated body. Welcome statement, dining-room photo block with social share, four-person 'Powered by' team grid, then the offer: a 12€/29€/45€ Standard/Pro/Premium pricing card, four check-mark features, a reverse image-text row, a 3-thumbnail interior gallery, two oversized lifestyle shots (bed, pink sofa), a closing mosaic, and a Lille map. For interior designers, furniture retailers, and home-renovation studios.

Leaves-textured living-room hero + 4-person team + 12€/29€/45€ pricing tiers + 2 XL lifestyle shots + closing mosaic + Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Soldes et promotions
Lifestyle

Decoration Coming Soon

Decoration goes the other way from DecoHouse: pale palette, Scandinavian restraint, photography over branding. The 'LI / Lorem Ipsum' serif logo sits above a 6-photo mosaic with 'SALES -50%' floating in the centre and a vertical room-navigation sidebar (Livingroom, Diningroom, Bedroom, Office, Decoration). An 'I'M GOING' black button closes the gallery, two prose blocks ('Title here' boxed + 'Title of the section' on warm beige) follow, then a 3-trust-icon row (Secure payment, Express delivery, Satisfied clients) before the address footer. For minimalist home-decor retailers.

6-photo mosaic with floating 'SALES -50%' + vertical per-room navigation + 'I'M GOING' CTAs + 3 trust icons (Payment/Delivery/Clients)
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Lifestyle
Newsletter

Déli'clic Coming Soon

Food delivery emails need to make the user hungry before they think about logistics. Déli'clic plates the meal first: a wooden chopping-board hero with salmon, asparagus, lemon and tomatoes around a hand-lettered logo, then a four-quadrant feature icon grid (Fast delivery / Worldwide / Low cost / High quality), an About Us paragraph next to a black-and-white chef portrait, a 'GREAT OFFER' price strip with three café interior shots at $25/$15/$30, and a 30-restaurants / 10K-users stats bar before a NYC location map.

Wooden chopping-board hero + 4-icon features + B&W chef portrait + 'GREAT OFFER' at $25/$15/$30 + 30/10K stats bar + NYC map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Newsletter

Don't Forget Coming Soon

Abandoned cart emails work better when they don't try. Don't Forget keeps everything in two colours and one purpose: a thin grey header with MYCOMPANY logo, a 'There's something in your cart' headline in heavy sans-serif, a three-row product table with image placeholders, ((product_name)) / ((product_description)) / ((product_quantity)) / ((product_price)) merge tags, and a single blue 'RETURN TO CART' button. No upsell, no discount, no excuse — just the receipt of what they almost bought.

Two-colour minimal layout + 3-row product table with merge tags ((name/description/quantity/price)) + single 'RETURN TO CART' CTA
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Soldes et promotions
Lifestyle

ExclusiveCar Coming Soon

Car dealerships open their books for one weekend, then close them again — this template carries that pressure. ExclusiveCar leads with a red sports car under 'COME AND DISCOVER / OUR PRIVATE SALES THIS WEEKEND IN YOUR CAR DEALERSHIP', then a -30% white panel on new and second-hand vehicles, a 3-feature icon row (FEATURES 1/2/3), a 'PRIVATE SALES' SUV showcase with Learn More, a dark BEST SERVICES block split with a headlight close-up, a red 'Your next stop' social strip, a second PRIVATE SALES showcase with a desert SUV, and a dark footer with Learn More + a Lille location map.

Red sports-car private-sales hero + -30% inline panel + 3 FEATURES icons + 2 PRIVATE SALES SUV showcases + BEST SERVICES block + Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Fête des Pères
E-commerce et offres
Soldes et promotions

FathD Coming Soon

Stock photos kill Father's Day sales. FathD breaks the curse with a skater-dad mid-air, checked shirt, tipped hat — on a sky-blue hero ('It's Father's day! 50% OFF'). The body delivers a brown 'Vbi curarum' offer strip, a 3-product pricing tier (59$/99$/129$ with crossed-out 120$/200$/260$), a 'Call us now' phone-and-email block, and a yellow 'Read our blog' lifestyle column with a sharp-suited man portrait. Apparel, sport-lifestyle, and dad-targeted retail.

Skater-dad sky-blue hero + 50% OFF + 3-tier pricing 59$/99$/129$ with crossed-out anchors + phone/email contact + yellow blog column
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Fête des Pères
E-commerce et offres
Soldes et promotions

Father's Day 02 Coming Soon

Father's Day 02 plays the magazine-cover game: red and steel-blue color blocks fight for attention. The hero stacks a red 'HAPPY FATHER'S DAY' tile next to a black-and-white sparkler-and-dad photo, then a Polo product card (20€ on red strikethrough 49.99€, two colorways, Learn More), a Sports Shoes block (80€ strikethrough 120€), and a stroller-jogger lifestyle row with a red prose panel and Learn More. The 3-icon footer (envelope-check / pin / mail) keeps it grounded. For sportswear, casual-menswear, and dad-as-athlete retailers.

Red 'HAPPY FATHER'S DAY' tile + B&W dad-with-sparkler + Polo card (20€/49.99€) + Sports Shoes (80€/120€) + jogger-with-stroller row + 3-icon footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle
E-commerce et offres

Flat Coming Soon

Flat is the swiss-army knife of corporate templates. A camera-and-keyboard hero with cursive 'Flat' logo opens, then 'Our Features' 3-icon row (bulb/globe/trophy), a teal 'How we work' double-row with phone-notes photography, a 4-thumbnail 'Our Blog' grid, an 'Our Gallery' multi-tag filter (Photography / Digital marketing / Design / Video) over 6 photos, a 2x2 'Our Specialities' icon grid, an 'Our video' play-button hero, and an 'Our Pricing' 3-tier 399$ table with strike-through 350$ and feature checkmarks. Designed for agencies that need every section pre-built.

Cursive 'Flat' logo + 3-icon Features + teal How-we-work + 4-thumb Blog + 6-photo Gallery with tag filter + 2x2 Specialities + 3-tier 399$ pricing
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Lifestyle
Soldes et promotions

Flora Coming Soon

Flower shops sell mood, not stems. Flora reads that brief with a darkroom-style red-rose hero ('AMAZING FEATURE'), a white 'Welcome to Flora' card, an 'About us' two-column with orange-gerbera-on-pebbles photography, a 3-card 'Features' row (Order / 24/7 / Back Guarantee) each with 5-star rating, two product cards ($25/$35 + $60/$100 with Buy now and star ratings), two 'Pack 1 / Only 7.50$' best-seller image-text blocks, and a red 'Purchase today and Save 25%' CTA strip before a rose-backdrop footer with contact details.

Darkroom red-rose hero + 3 'Features' cards with 5-star ratings + 2 product cards ($25/$35 + $60/$100) + 2 'Pack 1 / 7.50$' best-sellers + 'Save 25%' CTA strip
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Soldes et promotions
Lifestyle

Furnishing Coming Soon

Furniture promos thrive on muted palettes — gray on peach reads more expensive than red on yellow. Furnishing splits its hero between a gray sofa photo and a simple 'SALES / 50% off on selected products' headline with a Shop now button, then drops a 'CATEGORIES ON OFFER' three-circle row (living-room / bedroom / decor-shelf) each carrying a peach 'I'm going' button, a 'SECTION TITLE' prose-and-chair-with-pampas-grass row with a See more CTA, and a 3-icon contact strip (phone +33 / email / website) above the social row. For furniture stores, interior retailers, and lifestyle brands.

Gray-sofa hero with 50% off + 3-circle CATEGORIES (living-room/bedroom/decor) with peach 'I'm going' + chair-with-pampas row + 3-icon contact strip
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Fête des Pères
E-commerce et offres
Soldes et promotions

GIFTS DAY Coming Soon

Gift stores have a different brief than fashion retailers — they sell categories, not products. GIFTS DAY frames Father's Day across six verticals (Gifts / Photo / Books / Cars / Print / Wall arts) under a forest-hero of father-and-daughter ('Treat Dad to the ultimate / Father's Day!'), a navy Latin strip, a 3-tier price grid ($20/$50/$80 with crossed-out $29/$79/$99), two 'Let yourself get inspired' image-text rows (barber-shave / smartwatch), a 3-icon Lorem strip, a Google map of Hem (Mondial Relay anchor), and a dark navy footer linking Home / Gifts / Photo / Books.

6-vertical nav (Gifts/Photo/Books/Cars/Print/Wall arts) + forest dad-and-daughter hero + 3-tier $20/$50/$80 with anchors + 2 image-text rows + Hem map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Lifestyle
Newsletter

HelioEnergy Coming Soon

Helio-Energy takes the Standard/Pro/Premium 12€/29€/45€ subscription structure used by CityTravel and DecoHouse and ports it to renewable energy. A wind-turbine hero with HelioEnergy green logo opens, a 3-tier pricing row (gray-highlighted Pro), two image-text rows alternating with offshore-turbine and field-turbine photography, an 'About us' 2x2 sun-icon feature grid, a green 'Excited to Get Started With Light' Buy now strip, a 4-person 'Our team' row, a 'We're Hiring' handshake hero, a 3-photo gallery, and a Lille-mapped footer. For energy providers, solar installers, and green-tech newsletters.

Wind-turbine hero + HelioEnergy green logo + Standard/Pro/Premium 12€/29€/45€ + 2x2 sun-icon features + 4-person 'Our team' + 'We're Hiring' block + 3-photo gallery + Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Soldes et promotions
Lifestyle

High-Tech Sales Coming Soon

Tech-sale emails need volume — High-Tech Sales delivers it with a B&W man shouting through a megaphone over neon green/orange/yellow grids ('Treat yourself to a Big Discount on this sale' + orange SHOP NOW). Two coloured frames carry 4 'AWESOME PRODUCT' cards (smartwatch / headphones / smartphone / camera) each with a black 'I WANT IT' button, then a black 'Save up to 10% more' closing strip with a yellow SAVE MORE CTA, and a MYSHOP Paris address footer with phone, Contact us, Website, and 4 social icons.

B&W megaphone-man hero + neon green/orange grids + 4 AWESOME PRODUCT cards (smartwatch/headphones/smartphone/camera) + 'Save up to 10% more' SAVE MORE + MYSHOP Paris footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce et offres
Lifestyle
Newsletter

Light Coming Soon

Light strips Helio-Energy of its energy theme and keeps everything else — same Standard/Pro/Premium 12€/29€/45€ structure (now used by CityTravel, DecoHouse, Helio-Energy, and Light), same 4-person team, same 'We're Hiring' handshake hero, just neutral instead of renewable-themed. A circle-and-LIGHT logo opens, an 'AN AWESOME TITLE' glasses-on-laptop hero with '+ Learn more', a 2x2 'About us' sun-icon grid, two hand-with-pen image-text rows flanking the price tiers, a 4-person team, and a 4-photo gallery. For SaaS, agencies, and B2B services that need the structure without the vertical.

Circle-and-LIGHT logo + glasses-on-laptop hero + 2x2 sun-icon About us + Standard/Pro/Premium 12€/29€/45€ + 4-person team + 'We're Hiring' + 4-photo gallery
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Black Friday
Soldes et promotions
E-commerce et offres

Black Friday Tech

A dark-mode tech retail template with neon blue and orange accents built for high-impact promotional sends. A bold discount hero leads into a multi-product showcase grid with individual percentage badges, and a closing CTA strip pushes the urgency.

Dark neon hero and multi-product grid with individual discount badges.
Mobile responsive
Tested on the most popular email clients
This is some text inside of a div block.
Black Friday email template tech

Pourquoi utiliser des templates emailing e-commerce ?

1

Tout pointe vers le bouton d'achat

Placement des produits. Taille des images. Position du CTA. Chaque élément guide l'œil là où ça compte. Ce n'est pas de la décoration. C'est de l'architecture de conversion.

2

La première impression amorce la décision d'achat

Une mise en page épurée avec une photographie produit nette et un prix visible construit la confiance avant même le moindre scroll. S'il faut deviner le prix, ils partent.

3

La rapidité compte plus que la perfection

Vente flash le vendredi ? Spécial week-end ? Pas besoin de trois heures pour redesigner. Changez les photos, actualisez l'offre, lancez. L'opportunité n'attend pas.

4

La plupart de vos clients achètent sur leur téléphone

La plupart des clics sur les emails e-commerce viennent désormais du mobile. Si l'expérience casse sur un petit écran, aucune remise ne la sauvera.

Comment personnaliser votre template emailing e-commerce

Quel type de campagne lancez-vous ?

Vente flash ? Lancement de collection ? Showcase de produits ? Chaque cas demande une mise en page différente. Parcourez et choisissez celle qui convient.

Mettez en vedette vos produits

Ajoutez vos meilleures références avec l'EmailBuilder. Images, badges de prix, stickers « Économisez % ». Quelques minutes, pas des heures.

Donnez-lui l'aspect de votre boutique

Couleurs, polices, boutons. Alignez tout sur votre marque. Ajoutez de l'imagerie lifestyle ou de courtes vidéos produits. L'email doit ressembler à un prolongement de votre site.

Envoyez-le aux bonnes personnes

C'est ici que la plupart des marques e-commerce laissent de l'argent sur la table. Segmentez par historique d'achat, comportement de navigation ou panier moyen. Un client VIP et un visiteur première fois ne devraient pas recevoir le même email.

Bonnes pratiques pour vos emails e-commerce

Montrez le produit en train d'être utilisé, pas posé sur une étagère

Un flat-lay fond blanc montre à quoi le produit ressemble. Un cliché lifestyle montre ce que ça fait de le posséder. Le contexte vend mieux que la fiche technique.

Voient-ils l'offre en trois secondes ?

Votre remise doit frapper l'œil avant que votre abonné ne décide consciemment de lire. Typo en gras. Couleurs contrastées. S'il doit chercher les économies, il ne les trouvera pas.

Configurez la récupération de panier une fois, puis laissez-la travailler

Un email de panier abandonné bien chronométré peut récupérer une part significative de chiffre d'affaires perdu. Configurez le déclencheur, rédigez le rappel, ajoutez une petite incitation. Il tourne en arrière-plan pour toujours.

Même offre pour tout le monde ? C'est l'erreur la plus coûteuse.

Des blocs dynamiques vous laissent afficher des produits basés sur le comportement réel de navigation et d'achat. L'abonné qui a regardé des chaussures de running ne devrait pas voir la même grille que celui qui parcourt les ustensiles de cuisine.

Jeune professionnelle souriante avec des lunettes et des cheveux bouclés, s'appuyant sur une rambarde rouge dans un bureau moderne et lumineux.

Le texte de votre bouton fait bouger les chiffres

« Acheter maintenant » est générique. « Saisir l'offre » crée de l'urgence. « Réclamer ma remise » est précis et personnel. De petits changements de CTA peuvent significativement faire grimper les taux de clic.

Contenus populaires pour vos emails e-commerce

Ventes flash et offres limitées dans le temps

Des emails à forte urgence pensés pour générer un pic de trafic en quelques heures. Fenêtre courte. Gros impact. Les compteurs à rebours sont indispensables ici.

Lancements de nouveaux produits

Les nouveautés méritent mieux qu'une grille produits. Un template façon lookbook raconte l'histoire derrière la collection et construit l'attente.

Campagnes upsell et cross-sell

Qu'est-ce qui va avec le produit qu'ils ont acheté la semaine dernière ? Suggérez des articles complémentaires après l'achat. C'est le moyen le plus simple d'augmenter le panier moyen sans remise.

Récompenses de fidélité

Codes exclusifs. Accès anticipé. Tarifs réservés aux VIP. Donnez à vos acheteurs récurrents une raison de revenir. Le coût de la rétention est une fraction de celui de l'acquisition.

Ouvrir
AIDE

Optimisez vos emails e-commerce

Votre template vend-il ou décore-t-il ?

Un visuel fort, c'est important. Mais le job d'un template, c'est de faire bouger les produits. Choisissez un design avec un chemin clair de l'image hero au bouton de paiement. Si vous ne pouvez pas tracer ce chemin en trois secondes, simplifiez.

Avez-vous vérifié votre ratio image/texte ?

Les emails essentiellement composés d'images sont signalés par les filtres anti-spam. Et quand les images ne se chargent pas (ce qui arrive sur plus de 40 % des ouvertures mobile), votre abonné ne voit rien. Incluez toujours du texte vivant pour votre message clé et votre CTA.

L'urgence fonctionne quand elle est honnête

Les compteurs à rebours et les étiquettes de stock bas font monter les taux de conversion. Mais seulement pour des échéances réelles et un vrai stock. Vos abonnés qui se sentent manipulés ne reviennent pas.

Où mène votre CTA ?

La page produit. Pas une page d'accueil. Pas une landing de catégorie. Le produit. Chaque clic supplémentaire entre l'offre et le paiement vous coûte une part significative d'acheteurs potentiels.

Qu'a déjà regardé cet abonné ?

Utilisez les outils Data de Positive User pour suggérer des produits basés sur le comportement passé. Une recommandation pertinente convertit nettement mieux qu'une grille produits générique.

L'objet gagne l'ouverture

« -20 % sur votre catégorie favorite » bat un langage promo vague. Soyez précis sur la valeur à l'intérieur. Testez deux ou trois versions sur un segment plus petit d'abord.

Après la campagne, lisez les données

Quels produits ont reçu le plus de clics ? Où vos abonnés ont-ils décroché ? Quelle heure a généré le meilleur taux de conversion ? Cette analyse façonne votre prochaine campagne. Sautez-la, et vous devinez.

Prêt à faire grandir votre chiffre d'affaires e-commerce ?

Les templates et l'automatisation intégrée de Positive User. Moins de temps à designer. Plus de temps à expédier.

Dashboard interface showing a list of email campaigns with columns for recipients, opened, clicked, bounced, and revenue, including campaign thumbnails and statuses.