
Plantillas de email para e-commerce y ofertas
Piensa en cada email como en un escaparate. ¿El tuyo da ganas de entrar? Estas plantillas te ayudan a mostrar productos, promocionar ofertas y convertir suscriptores en compradores. Elige un diseño, mete tu catálogo y lanza en minutos con el editor drag & drop de Positive User.
Galería de plantillas de email para e-commerce y ofertas

Art
Six modular content blocks stack cleanly into one editorial layout: an App Store hero with phone mockup, a share icon row, an author profile column, a Beginner/Pro pricing tier with crossed-out anchor price, two image feature rows and a join-us call to action. Use the blocks you need and drop the rest.


Automate
Automate
A premium automotive template that leads with a full-bleed black-on-asphalt hero and a soft secondary screen before breaking into three vehicle product cards, a four-icon services row and a sales handoff panel. Designed for dealers and car brands that need presence without clutter.


Best Father
Best Father
A premium Father's Day retail template in deep editorial green. A watch triptych hero carries a centered headline, a quiet inline discount banner follows, three perk icons sit in a slate strip, and two alternating image-text rows give the products context before the brand signs off.


Black Friday
Black Friday
An apparel Black Friday template built around full-body product photography. A neon-framed hero opens the email, then two pairs of jacket showcases with front view and close-up sit on alternating cyan and black backgrounds, each carrying a discount tag, a crossed-out retail price and a direct shop button.


Black Friday 2
Black Friday 2
Four product variants, four prices and four buttons on a confetti yellow banner. A 2x2 grid drops Leather, Black and White, Turquoise and Gold colorways into matching cards, each with a 50% badge, a crossed-out anchor price and a soft yellow call to action. Quick to scan, quick to buy.


Black Friday 2020
Black Friday 2020
A tech-retail Black Friday template built for spec-driven audiences. Typographic lettering anchors the hero above a shop call to action, two spec product cards follow, a four-feature icon row adds credibility, a coupon code strip closes the deal and a VR product showcase ends the scroll.


Boo
Boo
A Halloween template stripped down to a single conversion decision. A dark-plum spiral hero carries the offer, a hand-lettered headline anchors the eye and one orange discount pill is the only action available. No second call to action, no distraction, just the deal.


Bricks
Bricks
A campaign template made of eight stackable content blocks: a deal banner with a direct call to action, paired left and right image-text rows, two thumbnail sub-cards, a wide highlight strip and a high-contrast closing block. Reorder, drop or duplicate blocks to suit any brief.


Bulb
Bulb
A tech brand template that earns its length. A phone-in-hand hero opens, two image-text rows detail the product, a wide video block follows, a vertical price column tied to a phone close-up, an orange call-to-action bar, a three-portrait team row and a fourteen-thumbnail artwork mosaic close it out.


City Travel
City Travel Coming Soon
City breaks need a pricing ladder. CityTravel opens on a red-framed nightscape with a 'Learn More' CTA, runs a Welcome statement next to a metropolis photo, lines up a 4-person team grid ('Powered by'), then drops the offer: a Standard/Pro/Premium tier table (12€/29€/45€) flanked by check-mark features, a 3-thumbnail city mosaic, and a Lille map closer. Built for tour operators selling weekenders.


Classical
Classical Coming Soon
Premium menswear lives on detail shots — cufflinks, lapels, wristwatches. Classical opens on a tied-bowtie hero ('Winter collection'), drops a 3-product 199€99 grid (watch / glove / bowtie) with individual Share rows, then alternates: two Learn More image blocks, a 4-photo gallery with a floating Classical caption, a 3-card product trio, two image-text rows, and a NYC map closer. Built for tailors, watchmakers, and capsule menswear drops.


CosyBar
CosyBar Coming Soon
Restaurants live on the daily special and the photo of it. CosyBar plates that priority: an 8$ Today's Specials hero with a kiwi-drink overhead shot, two side-by-side burger-of-the-day cards with Click Me, an NYC location map, a triple-icon menu strip (glass, coaster, bowling pin) over a bar interior shot, then two alternating Title 2 image-text rows for tonight's other dishes. Restaurants, bistros, neighbourhood bars — set it and reuse it weekly.


Cyber Monday
Cyber Monday Coming Soon
Cyber Monday is what Black Friday wishes it could be — digital-first, screen-first. This template runs vaporwave neon (electric blue + magenta) with an isometric laptop hero, a 'CYBER SALES UP TO 50% OFF' headline, then drops a 2×2 product grid with individually-tuned discounts (Laptop 1 −30%, Desktop 1 −40%, Desktop 2 −30%, Laptop 2 −20%) and 'I want it' CTAs. A cyan 'Our Cyber Services' strip closes with four perks before the magenta footer.


DecoHouse
DecoHouse Coming Soon
Interior brands need to do two jobs in one email: inspire and sell. DecoHouse handles both with a leaves-textured living-room hero and yellow-saturated body. Welcome statement, dining-room photo block with social share, four-person 'Powered by' team grid, then the offer: a 12€/29€/45€ Standard/Pro/Premium pricing card, four check-mark features, a reverse image-text row, a 3-thumbnail interior gallery, two oversized lifestyle shots (bed, pink sofa), a closing mosaic, and a Lille map. For interior designers, furniture retailers, and home-renovation studios.


Decoration
Decoration Coming Soon
Decoration goes the other way from DecoHouse: pale palette, Scandinavian restraint, photography over branding. The 'LI / Lorem Ipsum' serif logo sits above a 6-photo mosaic with 'SALES -50%' floating in the centre and a vertical room-navigation sidebar (Livingroom, Diningroom, Bedroom, Office, Decoration). An 'I'M GOING' black button closes the gallery, two prose blocks ('Title here' boxed + 'Title of the section' on warm beige) follow, then a 3-trust-icon row (Secure payment, Express delivery, Satisfied clients) before the address footer. For minimalist home-decor retailers.


Déli'clic
Déli'clic Coming Soon
Food delivery emails need to make the user hungry before they think about logistics. Déli'clic plates the meal first: a wooden chopping-board hero with salmon, asparagus, lemon and tomatoes around a hand-lettered logo, then a four-quadrant feature icon grid (Fast delivery / Worldwide / Low cost / High quality), an About Us paragraph next to a black-and-white chef portrait, a 'GREAT OFFER' price strip with three café interior shots at $25/$15/$30, and a 30-restaurants / 10K-users stats bar before a NYC location map.


Don't Forget
Don't Forget Coming Soon
Abandoned cart emails work better when they don't try. Don't Forget keeps everything in two colours and one purpose: a thin grey header with MYCOMPANY logo, a 'There's something in your cart' headline in heavy sans-serif, a three-row product table with image placeholders, ((product_name)) / ((product_description)) / ((product_quantity)) / ((product_price)) merge tags, and a single blue 'RETURN TO CART' button. No upsell, no discount, no excuse — just the receipt of what they almost bought.


ExclusiveCar
ExclusiveCar Coming Soon
Car dealerships open their books for one weekend, then close them again — this template carries that pressure. ExclusiveCar leads with a red sports car under 'COME AND DISCOVER / OUR PRIVATE SALES THIS WEEKEND IN YOUR CAR DEALERSHIP', then a -30% white panel on new and second-hand vehicles, a 3-feature icon row (FEATURES 1/2/3), a 'PRIVATE SALES' SUV showcase with Learn More, a dark BEST SERVICES block split with a headlight close-up, a red 'Your next stop' social strip, a second PRIVATE SALES showcase with a desert SUV, and a dark footer with Learn More + a Lille location map.


FathD
FathD Coming Soon
Stock photos kill Father's Day sales. FathD breaks the curse with a skater-dad mid-air, checked shirt, tipped hat — on a sky-blue hero ('It's Father's day! 50% OFF'). The body delivers a brown 'Vbi curarum' offer strip, a 3-product pricing tier (59$/99$/129$ with crossed-out 120$/200$/260$), a 'Call us now' phone-and-email block, and a yellow 'Read our blog' lifestyle column with a sharp-suited man portrait. Apparel, sport-lifestyle, and dad-targeted retail.


Father's Day 02
Father's Day 02 Coming Soon
Father's Day 02 plays the magazine-cover game: red and steel-blue color blocks fight for attention. The hero stacks a red 'HAPPY FATHER'S DAY' tile next to a black-and-white sparkler-and-dad photo, then a Polo product card (20€ on red strikethrough 49.99€, two colorways, Learn More), a Sports Shoes block (80€ strikethrough 120€), and a stroller-jogger lifestyle row with a red prose panel and Learn More. The 3-icon footer (envelope-check / pin / mail) keeps it grounded. For sportswear, casual-menswear, and dad-as-athlete retailers.


Flat
Flat Coming Soon
Flat is the swiss-army knife of corporate templates. A camera-and-keyboard hero with cursive 'Flat' logo opens, then 'Our Features' 3-icon row (bulb/globe/trophy), a teal 'How we work' double-row with phone-notes photography, a 4-thumbnail 'Our Blog' grid, an 'Our Gallery' multi-tag filter (Photography / Digital marketing / Design / Video) over 6 photos, a 2x2 'Our Specialities' icon grid, an 'Our video' play-button hero, and an 'Our Pricing' 3-tier 399$ table with strike-through 350$ and feature checkmarks. Designed for agencies that need every section pre-built.


Flora
Flora Coming Soon
Flower shops sell mood, not stems. Flora reads that brief with a darkroom-style red-rose hero ('AMAZING FEATURE'), a white 'Welcome to Flora' card, an 'About us' two-column with orange-gerbera-on-pebbles photography, a 3-card 'Features' row (Order / 24/7 / Back Guarantee) each with 5-star rating, two product cards ($25/$35 + $60/$100 with Buy now and star ratings), two 'Pack 1 / Only 7.50$' best-seller image-text blocks, and a red 'Purchase today and Save 25%' CTA strip before a rose-backdrop footer with contact details.


Furnishing
Furnishing Coming Soon
Furniture promos thrive on muted palettes — gray on peach reads more expensive than red on yellow. Furnishing splits its hero between a gray sofa photo and a simple 'SALES / 50% off on selected products' headline with a Shop now button, then drops a 'CATEGORIES ON OFFER' three-circle row (living-room / bedroom / decor-shelf) each carrying a peach 'I'm going' button, a 'SECTION TITLE' prose-and-chair-with-pampas-grass row with a See more CTA, and a 3-icon contact strip (phone +33 / email / website) above the social row. For furniture stores, interior retailers, and lifestyle brands.


GIFTS DAY
GIFTS DAY Coming Soon
Gift stores have a different brief than fashion retailers — they sell categories, not products. GIFTS DAY frames Father's Day across six verticals (Gifts / Photo / Books / Cars / Print / Wall arts) under a forest-hero of father-and-daughter ('Treat Dad to the ultimate / Father's Day!'), a navy Latin strip, a 3-tier price grid ($20/$50/$80 with crossed-out $29/$79/$99), two 'Let yourself get inspired' image-text rows (barber-shave / smartwatch), a 3-icon Lorem strip, a Google map of Hem (Mondial Relay anchor), and a dark navy footer linking Home / Gifts / Photo / Books.


HelioEnergy
HelioEnergy Coming Soon
Helio-Energy takes the Standard/Pro/Premium 12€/29€/45€ subscription structure used by CityTravel and DecoHouse and ports it to renewable energy. A wind-turbine hero with HelioEnergy green logo opens, a 3-tier pricing row (gray-highlighted Pro), two image-text rows alternating with offshore-turbine and field-turbine photography, an 'About us' 2x2 sun-icon feature grid, a green 'Excited to Get Started With Light' Buy now strip, a 4-person 'Our team' row, a 'We're Hiring' handshake hero, a 3-photo gallery, and a Lille-mapped footer. For energy providers, solar installers, and green-tech newsletters.


High-Tech Sales
High-Tech Sales Coming Soon
Tech-sale emails need volume — High-Tech Sales delivers it with a B&W man shouting through a megaphone over neon green/orange/yellow grids ('Treat yourself to a Big Discount on this sale' + orange SHOP NOW). Two coloured frames carry 4 'AWESOME PRODUCT' cards (smartwatch / headphones / smartphone / camera) each with a black 'I WANT IT' button, then a black 'Save up to 10% more' closing strip with a yellow SAVE MORE CTA, and a MYSHOP Paris address footer with phone, Contact us, Website, and 4 social icons.


Light
Light Coming Soon
Light strips Helio-Energy of its energy theme and keeps everything else — same Standard/Pro/Premium 12€/29€/45€ structure (now used by CityTravel, DecoHouse, Helio-Energy, and Light), same 4-person team, same 'We're Hiring' handshake hero, just neutral instead of renewable-themed. A circle-and-LIGHT logo opens, an 'AN AWESOME TITLE' glasses-on-laptop hero with '+ Learn more', a 2x2 'About us' sun-icon grid, two hand-with-pen image-text rows flanking the price tiers, a 4-person team, and a 4-photo gallery. For SaaS, agencies, and B2B services that need the structure without the vertical.


Black Friday Tech
Black Friday Tech
A dark-mode tech retail template with neon blue and orange accents built for high-impact promotional sends. A bold discount hero leads into a multi-product showcase grid with individual percentage badges, and a closing CTA strip pushes the urgency.

¿Por qué usar plantillas de email para e-commerce?
Todo apunta al botón de compra
Colocación de productos. Tamaño de imagen. Posición del CTA. Cada elemento guía la mirada donde importa. Eso no es decoración. Es arquitectura de conversión.
La primera impresión arranca la decisión de compra
Un diseño limpio con fotografía de producto nítida y precios visibles construye confianza antes de que el suscriptor haga scroll. Si tiene que adivinar el precio, se va.
La rapidez importa más que la perfección
¿Venta flash el viernes? ¿Especial de fin de semana? No necesitas tres horas para rediseñar. Cambia las fotos, actualiza la oferta, lanza. La oportunidad no espera.
La mayoría de tus clientes compra en el móvil
La mayoría de los clics en emails de e-commerce vienen ahora de móvil. Si la experiencia se rompe en una pantalla pequeña, ningún descuento la salva.
Cómo personalizar tu plantilla de email de e-commerce
Buenas prácticas para emails de e-commerce
Muestra el producto en uso, no en una estantería
Un flat-lay con fondo blanco te dice cómo es el producto. Una foto lifestyle te dice cómo se siente tenerlo. El contexto vende mejor que las specs.
¿Ven la oferta en tres segundos?
Tu descuento debe golpear la vista antes de que el suscriptor decida conscientemente leer. Tipografía en negrita. Colores contrastados. Si tiene que buscar el ahorro, no lo encontrará.
Configura la recuperación de carrito una vez, y déjala trabajar
Un email de carrito abandonado bien sincronizado puede recuperar una parte significativa de los ingresos perdidos. Configura el trigger, redacta el recordatorio, añade un pequeño incentivo. Funciona en segundo plano para siempre.
¿Misma oferta para todos? Es el error más caro.
Los bloques dinámicos te dejan mostrar productos basándote en la navegación y el comportamiento de compra reales. El suscriptor que miró zapatillas de running no debería ver la misma cuadrícula que quien navega menaje de cocina.

El texto de tu botón mueve los números
«Comprar ya» es genérico. «Conseguir la oferta» crea urgencia. «Reclamar mi descuento» es concreto y personal. Pequeños cambios de CTA pueden subir significativamente las tasas de clic.
Contenido popular de email para e-commerce
Optimiza tus emails de e-commerce
¿Tu plantilla vende o decora?
Un visual fuerte importa. Pero el trabajo de la plantilla es mover producto. Elige un diseño con un camino claro desde la hero image hasta el botón de checkout. Si no puedes trazar ese camino en tres segundos, simplifica.
¿Has comprobado tu ratio imagen-texto?
Los emails que son sobre todo imágenes son marcados por los filtros antispam. Y cuando las imágenes no cargan (lo que pasa en más del 40 % de las aperturas en móvil), el suscriptor no ve nada. Incluye siempre texto vivo para tu mensaje clave y el CTA.
La urgencia funciona cuando es honesta
Los temporizadores y las etiquetas de bajo stock elevan las tasas de conversión. Pero solo con fechas reales y stock real. Los suscriptores que se sienten manipulados no vuelven.
¿A dónde lleva el CTA?
La página de producto. No la home. No una landing de categoría. El producto. Cada clic adicional entre la oferta y el checkout te cuesta una parte significativa de los compradores potenciales.
¿Qué ha mirado antes este suscriptor?
Usa las herramientas de Data de Positive User para sugerir productos basándote en el comportamiento pasado. Una recomendación relevante convierte mucho mejor que una cuadrícula genérica.
El asunto se gana la apertura
«20 % en tu categoría favorita» supera al lenguaje promocional vago. Sé concreto con el valor de dentro. Testea dos o tres versiones en un segmento más pequeño primero.
Después de la campaña, lee los datos
¿Qué productos consiguieron más clics? ¿Dónde se cayeron los suscriptores? ¿Qué hora generó la mayor tasa de conversión? Este análisis da forma a tu próxima campaña. Sáltatelo y estarás adivinando.
Las plantillas y la automatización integrada de Positive User. Menos tiempo diseñando. Más tiempo enviando.














