Facebook Lead Ads
Stop downloading CSV files from Facebook. With this integration, every lead captured through Facebook Lead Ads is automatically sent to Positive User in real time. Contacts are created instantly with all form data (name, email, phone, custom fields), ready for segmentation and automated follow-up.
Turn Facebook Leads Into Customers Faster
Instant Lead Sync
Every time someone fills out your Facebook Lead Ad form, their contact data is automatically pushed to Positive User. No manual exports, no delays: your sales and marketing teams can act on fresh leads within seconds of capture.
Complete Lead Profiles From Day One
Facebook Lead Ads form fields (name, email, phone number, company, and any custom questions) are mapped directly to Positive User contact attributes. Leads arrive with full context, ready for personalization and segmentation.
Automated Follow-Up at Scale
Combine instant lead sync with Positive User automation workflows. Trigger welcome email sequences, assign leads to sales reps, add tags for campaign tracking, or start nurture journeys: all automatically, the moment a new lead comes in.
Three simple steps to get started
Connect Facebook Lead Ads and Positive User in Zapier
Log into Zapier and create a new Zap. Select "Facebook Lead Ads" as the trigger app and "User.com" as the action app. Authorize both accounts. You need admin access to the Facebook Page that runs the lead ads.
Map Your Lead Form Fields
Choose the Facebook Page and Lead Form to monitor. Map each form field (name, email, phone, custom questions) to the corresponding Positive User contact attribute. Apply a tag to identify the lead source.
Test and Activate
Submit a test lead through your Facebook form. Verify the contact appears in Positive User with the correct attributes and tag. Turn on the Zap.
Popular implementation guides
Frequently Asked Questions
Do I need coding skills to set this up?
No. The entire integration is configured through Zapier's visual interface. Choose your trigger, map your fields, and activate. No code required.
How fast are leads synced?
Leads are synced in near real time. When someone submits your Facebook Lead Ad form, the data is pushed to Positive User within seconds via Zapier's instant trigger.
What lead data is sent to Positive User?
All fields from your Facebook Lead Ad form are available: email, name, phone number, company, job title, and any custom questions you've added. You map each field to the corresponding Positive User attribute in Zapier.
What happens if a contact with that email already exists?
The "Create/Update User" action in Zapier matches by email. If the lead already exists, their profile is updated with the new form data. No duplicates are created.
Can I tag leads by campaign or ad set?
Yes. In the Zapier field mapping, you can add static tags (e.g., "facebook-lead-summer-2026") or dynamic values from Facebook (ad name, campaign name) to organize leads by source.
Can I trigger an automation when a lead arrives?
Yes. Once the contact is created in Positive User, you can use automation triggers (new user created, tag added, event fired) to launch email sequences, assign to sales reps, send SMS, or any other workflow.
Is this a native integration or does it require Zapier?
This integration runs through Zapier. You need a Zapier account (free or paid) to connect Facebook Lead Ads and Positive User. The "New Lead" trigger on Facebook Lead Ads is a Premium trigger on Zapier, which requires a paid Zapier plan.
Can I also push Positive User data back to Facebook?
This integration is one-directional: Facebook Lead Ads → Positive User. For syncing audiences back to Facebook (e.g., Custom Audiences), consider using the REST API or Meta's Conversions API integration.
What if I run lead ads on multiple Facebook Pages?
You can create separate Zaps for each Page and Lead Form combination, each with its own field mapping and tags. This lets you route leads differently depending on the campaign source.
Can I combine this with other Zapier integrations?
Yes. Zapier supports multi-step workflows. For example: Facebook Lead Ad → Create Positive User contact → Add row to Google Sheets → Send Slack notification. All in a single Zap.