Uma, your AI marketing assistant, built right into Positive User
Stop spending time on tasks your AI can handle in seconds. Uma is Positive User's new AI marketing assistant, currently in private beta. Describe what you want to achieve, and Uma turns your intention into a ready-to-launch campaign, segment, or workflow. No menus to navigate. No complexity. Results in seconds.
Trusted by +15,000 marketing teams
Turn any marketing intention into action, instantly
Creating a campaign. Segmenting an audience. Scheduling a follow-up. Essential work, and it eats your team's time. With Uma, you describe what you need in plain language. The action happens. Available now in private beta.
Prompt-based campaign creation
Tell Uma what you want to send, to whom, and when. She drafts the campaign for you: subject line, body, CTA, and audience. Preview, tweak, and launch. Uma works across email, SMS, WhatsApp, and push notifications.
Instant audience segmentation
Need a specific group of contacts? Ask. "Leads with a score above 80." "Contacts in Paris who clicked my last email." Uma builds the segment in seconds. No filter trees, no nested menus.
Automated workflow generation
Describe a scenario in plain language. "Follow up seven days after purchase, by email and push notification." Uma builds the full automation inside Journey Builder. Triggers, delays, channels, and conditions, all configured for you.
AI-powered content generation
Need a re-engagement email? A promo SMS? A WhatsApp follow-up? Uma writes the copy, suggests subject lines, and produces multiple variations for your A/B tests. You keep control of tone and final edits.
An assistant that knows your contacts as well as you do
Personalized recommendations powered by your CRM
Uma reads your 360° contact profiles, purchase history, and engagement data. She suggests the right message, the right channel, and the right timing for each audience. Her recommendations sharpen as your data grows.
Real-time performance analysis
Ask Uma to analyze your latest campaign. She returns open rates, click-through rates, and concrete suggestions. Test a different send time. Try a new subject line. No dashboards to dig through.
Conversational AI for customer support
Uma also assists your live chat with AI-enhanced responses. She pulls answers from your Knowledge base and adapts to each customer question. Your team resolves issues faster, and complex cases still go to humans.
Smart tools that qualify every interaction
Intelligent lead scoring
Uma reads behavioral signals across your workspace: page visits, email engagement, purchase frequency. She assigns scores so your sales team knows which contacts to prioritize.
Predictive analytics
Uma spots patterns in your data and flags trends before they become obvious. See which segments are growing. Catch underperforming campaigns earlier.
Smart targeting across channels
Combine Uma's segmentation with multichannel logic to reach each contact on the channel they actually engage with. Email, SMS, WhatsApp, push, or in-app. No more guessing.
Built for teams that need control and privacy
Workspace governance and admin controls
Uma is disabled by default. A workspace administrator must activate the assistant and accept the AI provider's terms before anyone on the team can use her. Access can be restricted to specific roles. Your organization keeps full control.
Private conversations and data security
Every conversation with Uma is private and isolated to the individual team member. Even workspace administrators cannot read someone else's conversation history. Uma never exports your data and never shares it with third parties. Everything stays inside Positive User.
Trusted by fast-growing marketing and sales teams
Features that work even better with Uma
Journey Builder
Automate multichannel workflows with visual, no-code logic.
Segmentation Engine
Build dynamic audiences from behavior, attributes, and events.
Product recommendations
Serve personalized suggestions across web and email.
Points & rewards
Build loyalty programs that reward engagement.
Analytics and dashboards.
Track performance and ROI in real time.
What are you going to ask Uma first?
Uma is ready when you are. Describe what you want to achieve, and watch campaigns, segments, and workflows appear in seconds.
Available now in private beta for a limited group of Positive User customers.
Frequently Asked Questions
What is Uma?
Uma is Positive User's AI marketing assistant. She lives inside the platform and lets you create campaigns, build segments, generate content, and set up automations, all by describing what you want in plain language.
Is Uma available to all Positive User customers?
Not yet. Uma is currently in private beta with a limited group of selected accounts. Request access if you'd like to try her early and help shape the final product.
How do I join the Uma beta?
Click any "Request beta access" button on this page and fill in the short form. Our team will get back to you to confirm eligibility and walk you through the setup. Beta access is free for selected accounts. Beta access is free for selected accounts. Please note that the features listed on this page may not all be available in the current beta release, as the product is actively evolving.
How does Uma understand what I need?
Uma uses conversational AI and natural language processing to interpret your prompts. She connects to your contact data, campaign history, and behavioral events inside Positive User, which is how she gives you context-aware results.
How does Uma use my customer data?
Uma reads your 360° contact profiles, behavioral events, purchase history, and campaign performance data inside Positive User. She never exports data and never shares it with third parties. Everything stays in your workspace.
Will Uma stay free after the beta?
Pricing and packaging will be confirmed at general availability. Beta participants will get advance notice of any change and early information on commercial terms.