Maintain a consistent and compliant WhatsApp consent state across contact attributes and events.
Sending a WhatsApp message to someone who has withdrawn their consent is more than a small mistake. It can lead to compliance violations and damage trust. This use case keeps the WhatsApp Consent and Unsubscribed from WhatsApp attributes fully synchronized so the contact's communication preferences are always respected. The automation also creates audit-ready events whenever consent changes, helping marketing and customer success teams track every opt-in and opt-out with full clarity.
A contact's WhatsApp consent status changes, whether because they just opted in, manually unsubscribed, or revoked their consent through a form, message, or external system. The automation captures the change, updates the related attribute, and logs an event so every stakeholder has a clear, real-time view of the contact's communication preferences.
WhatsApp consent granted: When the contact's Consent WhatsApp attribute changes to TRUE, the system automatically sets Unsubscribed from WhatsApp to FALSE, ensuring full synchronization.
Manual WhatsApp unsubscribe: When the Unsubscribed from WhatsApp attribute changes to TRUE, the system immediately switches Consent WhatsApp to FALSE, blocking any further WhatsApp communications.
WhatsApp consent withdrawn: When Consent WhatsApp changes to FALSE, the system creates a WhatsApp unsubscribe event and a Consent WhatsApp change event, ensuring that every state transition is logged for analytics and compliance.
System extensibility and integrations: The automation can be extended with API call modules to notify external systems about consent changes, ensuring consistency across your entire data ecosystem.
This workflow uses one module: Automations. Here's everything you need to get started.
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A contact attribute is a data field stored on the contact's profile, used for segmentation, personalization, reporting, and automation.
An event tracks a specific action performed by a contact.
Send consent changes to external systems via API calls.
Check the flow against your current system setup and ensure it matches your existing WhatsApp subscription management process.
Trusted by fast-growing teamsStart from a proven use case designed to help you engage faster, with relevance and impact.
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