Email database growth in 6 months
Email subscribers reached
About DobryMechanik
DobryMechanik.pl is an e-marketplace connecting customers who need vehicle repairs with professional auto servicing businesses. Drivers can search by location, compare offers and pricing, check availability, schedule repairs, and read customer reviews.
Auto servicing businesses can list their details on the platform to improve market presence and attract new customers. Top-performing shops can earn the “Recommended by Drivers” certificate — boosting credibility and enabling customers to request precise quotes tailored to their vehicle make, model, and type.
The Challenges
Before implementing Positive User, the DobryMechanik team had no difficulty driving traffic to their website. However, they noticed that many visitors were leaving without taking any action — browsing details without contacting a repair shop or scheduling a service.
Their goal was to increase conversion rates, grow their subscriber base, and improve customer retention — while also streamlining the B2B sales process for onboarding new repair shop partners.
Why Positive User
DobryMechanik chose Positive User to transform high web traffic into active bookings while streamlining internal B2B operations. The platform was selected for its no-code implementation, allowing the team to deploy sophisticated automation scenarios without technical bottlenecks.
Positive User’s versatility offered a clear path to scale — from simple B2C engagement to complex B2B sales management — all within a single integrated ecosystem.
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How Positive User Helps
By focusing on both lead collection and partner management, DobryMechanik has built a high-performing digital engine:
- Behavioral B2C engagement — user tracking and exit pop-ups display tailored newsletter subscription forms based on the specific pages visited, ensuring content matches each user’s immediate interest
- Conversational support — targeted chatbots on key pages collect contact details from customers looking for immediate repair support
- Automated B2B sales pipeline — when a new repair shop lead fills in a form, Positive User automatically creates a task in the sales pipeline, enabling real-time information flow and faster follow-ups
- Personalized nurturing — email campaigns for both drivers (practical advice) and partners (special offers) are personalized using snippet tags to maintain a human touch at scale
Goals & Achievements
- +200% database growth — the email list grew from 25,000 to 75,000 unique addresses in just six months
- Increased booking volume — the high-quality subscriber base now generates dozens of additional car repair appointments every month
- Enhanced sales agility — by building their sales process from scratch in Positive User, the team reduced time on repetitive tasks through clear deal stage tracking
- Unified performance tracking — integrated Dashboards allow real-time monitoring of both sales performance and marketing ROI
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