PrestaShop
Turn your PrestaShop store into a conversion machine. With the Positive User module, you can track every product interaction, recover abandoned carts, automate post-purchase emails, and build complete customer profiles, all from a single platform that talks natively to your store.
E-commerce Automation Built for PrestaShop
Automatic Product Event Tracking
The Positive User module captures product views, add-to-cart actions, purchases, and returns automatically. No manual event setup needed: every customer interaction with your catalog is sent to Positive User and ready to power your segmentations and automation workflows.
Abandoned Cart Recovery
Identify shoppers who leave items in their cart and bring them back with automated email or SMS sequences. Set delay rules, personalize messages with product details, and recover revenue that would otherwise walk out the digital door.
Complete Customer Profiles
Every order, form submission, and browsing session feeds into a unified customer profile. See purchase history, product preferences, campaign engagement, and lifetime value, all in one view that your marketing, sales, and support teams can act on.
Three simple steps to get started
Download & Install the Module
Download the Positive User PrestaShop module. In your PrestaShop dashboard, go to Modules > Add New Module, click "Browse," select the downloaded file, and click "Upload this module." The module is installed and ready for configuration.
Enter Your API Key & Domain
In your PrestaShop admin panel, go to Modules > User.com. Enter your API key and app domain (both available in your Positive User account under Settings > Setup & Integrations). Save the configuration and the tracking script will be deployed across your store.
Verify & Start Tracking
Browse your store as a customer to confirm tracking is active. In Positive User, open the Contacts section: you'll see new visitor profiles being created and product events flowing in real time. Your e-commerce data is now connected.
Popular implementation guides
- Installing Positive User on PrestaShop: Step-by-step guide for installing the Positive User module on your PrestaShop store, including API key configuration and tracking verification. Read Guide →
- Integrate Your eShop With Positive User: Everything you need to set up e-commerce tracking: product events, Enhanced Ecommerce, and data layer configuration for your online store. View Tutorial →
- Abandoned Cart Automation: Learn how to configure automated workflows that recover abandoned carts with personalized email sequences. View Tutorial →
- Enhanced Ecommerce via GTM: Set up the Enhanced Ecommerce data layer through Google Tag Manager for advanced product tracking and attribution on PrestaShop. View Tutorial →
- How to Create Product Events: Understand how product events work in Positive User (views, add-to-cart, purchases, returns) and how they power automation and segmentation. View Tutorial →
- Post-Purchase Email Sequences: Build automated follow-up workflows triggered by completed orders: thank-you emails, review requests, cross-sell recommendations, and re-engagement campaigns. View Tutorial →
Frequently Asked Questions
Do I need coding skills to set this up?
No. The Positive User module installs like any standard PrestaShop module. Upload the file, enter your API key, and tracking starts automatically. No custom code or developer needed.
Which PrestaShop versions are supported?
The module works with PrestaShop 1.7.5 and above, including the latest version. If you run into a compatibility issue on a specific version, our support team can help you find the right configuration.
What product events are tracked automatically?
The module automatically tracks product views, add-to-cart actions, purchases, and other standard e-commerce interactions. These events feed directly into customer profiles and can trigger automation workflows or segmentation rules.
Will this slow down my store?
No. The Positive User tracking script is lightweight and loads asynchronously. It typically adds less than 100ms to page load time and does not impact the customer experience.
Can I recover abandoned carts?
Yes. Positive User detects when a customer adds items to their cart but doesn't complete the purchase, and lets you build automated recovery workflows (email sequences, SMS messages, or pop-ups) with personalized product details and custom delay rules.
Can I track anonymous visitors?
Yes. Positive User assigns anonymous IDs to every visitor browsing your store. When they create an account, log in, or complete a purchase, all previous anonymous activity is automatically merged into their identified profile.
Does it work with PrestaShop's built-in forms?
Yes. The module captures data from newsletter signup forms and account registration forms automatically, creating or updating contact profiles in Positive User without any additional setup.
Can I combine this with Google Tag Manager?
Yes. For advanced tracking scenarios, you can use the GTM Enhanced Ecommerce integration alongside or instead of the native module. Positive User supports both approaches, and our team can help you pick the right combination for your setup.
Is this integration still in beta?
The PrestaShop module is stable and used in production stores today. Some advanced features may still be under active development. If you want a complete list of capabilities available for your use case, contact our support team.
Is the integration GDPR-compliant?
Yes. Positive User is GDPR and CCPA-compliant. The platform includes consent management tools to help you meet your legal obligations. You remain responsible for collecting and managing consent in line with the regulations that apply to your business.