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Digital Marketing Articles

Master the channels that matter most to your customers. Discover practical digital marketing strategies that help you reach the right people at the right time.

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Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
June 13, 2025

Workflow Automation in Your Sales Team: What to Do and What Not to Do

Increase productivity and accuracy with sales workflow automation. Learn the strategies to scale your business decisions while maintaining a human touch.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
June 17, 2025

Measuring the True ROI of Marketing Automation: Developing a Framework for Tracking Key KPIs

Measuring true Marketing Automation ROI requires a framework beyond revenue. Align goals and track KPIs (Revenue, Engagement, Efficiency, Retention) for holistic value and long-term success.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
June 19, 2025

How to Tackle Passive Aggressive Approach in Customer Service

Learn how to manage passive aggressive behavior in customer service. Use direct communication and expert solutions to boost customer satisfaction.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
October 1, 2025

Newsletter Definition: What It Is and How It Works

A newsletter is a regularly sent email communication designed to inform, educate, or build a relationship with a subscribed audience. Here is the complete definition.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
January 15, 2024

Email Unsubscribe Rate: What It Means and When to Worry

Your unsubscribe rate tells you how many people opted out after a specific send. Here's how to interpret it, what benchmarks look like, and the five main causes behind high rates.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
October 24, 2024

Email Reply Rate: What It Is, What Is Normal, and How to Improve It

Reply rate is the most active engagement metric in email marketing. Here is what it measures, what a realistic result looks like, and the tactics that actually move the number.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
April 19, 2024

Email Personalization and Segmentation: A Practical Guide

Segmentation divides your audience into groups. Personalization tailors the content each group receives. Together they are the most direct route to better email performance at every level.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
April 17, 2025

The Real Advantages and Disadvantages of Email Marketing

Email marketing's ROI numbers are hard to argue with. But it is not without real challenges. Here is what you need to know before committing to it as a primary channel.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
November 23, 2009

Email Marketing Mistakes: What to Do When You Have Already Sent

Everyone sends a bad email eventually. Here is how to assess the damage objectively, decide whether a correction is worth sending, and handle the situation without making it worse.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
October 24, 2024

Email Conversion Rate: What It Is and How to Actually Improve It

Conversion rate is the email KPI most directly tied to revenue. Here is what it measures, what affects it most, and the tactics that genuinely move the number.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
November 2, 2024

Email Click-Through Rate: What It Means and How to Improve It

Email CTR is a more reliable measure of engagement than open rate. Here is what it actually measures, how to benchmark it honestly, and what moves it most.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
February 6, 2023

Email Accessibility: How to Make Your Campaigns Work for Everyone

An accessible email is more readable, better structured, and more likely to be understood by every subscriber. Here is what email accessibility means in practice and how to apply it.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
January 5, 2024

DMARC Explained: What It Is, How It Works, and Why It Matters Now

DMARC is the protocol that protects your domain from email spoofing and phishing. It is now required by Gmail, Yahoo, and Microsoft. Here is what it does and how to implement it.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
May 9, 2023

How Chatbots Improve Customer Experience: A Practical Overview

A well-deployed chatbot handles the high-volume, low-complexity requests that slow your support team down, so your team can focus on the conversations that actually require human judgment.

Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
April 11, 2019

Animated Emails: How to Use GIFs and Video to Drive More Clicks

Animation in email captures attention in a way static images cannot. Here is how to use GIFs and video effectively, what the compatibility limits are, and how to avoid the common mistakes.

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