Company Overview
Katalog Marzeń is one of the pioneers of the experience gift market in Poland. The company offers thousands of unique experiences and activities – from hot air balloon flights and sports car driving experiences to spa packages and romantic weekend getaways – for both individual customers and businesses. In the B2B segment, the brand helps companies recognize employees, motivate teams, and strengthen relationships with business partners by offering personalized gift vouchers tailored to each client's needs.
Because of its unique product offering and extensive portfolio, effective customer communication requires flexibility, rapid implementation of new ideas, and highly personalized marketing.
As the company grew, the marketing team needed a platform that would allow them to independently manage personalized communication, build marketing automation workflows, and optimize conversions without relying on the IT department for every initiative.
The Main Challenges
Before implementing Positive User, many marketing activities required support from the development team or the use of several separate tools.
The key challenges included:
- Increasing the marketing team's independence,
- Enabling marketers to implement website changes on their own,
- Centralizing customer communication within a single platform,
- Expanding email marketing automation,
- Launching onsite communication without IT involvement,
- Making better use of customer behavior data.
Positive User was selected because it enables these goals through a low-code approach while providing advanced marketing automation, detailed customer data, and tools for omnichannel communication.
How Positive User Helps
Centralized Marketing Operations
Previously, Katalog Marzeń used a separate platform for newsletter campaigns. Today, all email communication is managed within a single platform, allowing the marketing team to manage contacts, campaigns, and automation workflows much more efficiently.
Positive User also handles newsletter subscriptions, double opt-in confirmations, and onboarding communication.
The platform has been integrated with the Dreamers Club Loyalty Program, allowing email communication to be personalized based on customer loyalty status. Loyalty members receive different communication scenarios than regular subscribers, enabling more relevant messaging and campaigns tailored to each stage of the customer journey.
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Marketing Automation
Marketing automation has become the platform's primary use case.
The Katalog Marzeń team continuously develops behavior-based automation scenarios, including:
- New subscriber onboarding,
- Encouraging customers to join the Dreamers Club loyalty program,
- Post-purchase communication,
- Customer segmentation based on website behavior,
- Abandoned cart recovery.
Among all implemented workflows, the abandoned cart automation has become one of the best-performing scenarios built with Positive User.
The company is also expanding its automation ecosystem and preparing to make broader use of SMS communication.
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Independent Onsite Communication
One of the key reasons for choosing Positive User was the ability to independently manage onsite communication without developer support.
The marketing team actively uses:
- Promotional pop-ups,
- Conversion-focused messages,
- A/B testing,
- Personalized onsite communication.
As a result, new campaigns can be launched and tested quickly with minimal operational cost and without involving developers.
The marketing team has gained the ability to experiment rapidly, analyze performance, and continuously optimize campaigns based on real user data.
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Landing Pages and New Features
Katalog Marzeń also uses the landing page builder to create promotional pages supporting marketing campaigns.
The team is continuously expanding its use of the platform, including:
- Custom Widgets,
- Product Recommendation Widgets.
The organization sees particularly strong potential in hyper-personalized product recommendations based on customers' browsing behavior.
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Leveraging Customer Data
One of Positive User's greatest advantages is access to detailed customer behavior data.
Unlike traditional analytics tools that primarily rely on aggregated metrics, Positive User enables marketers to analyze individual customer journeys and interactions with the website.
This allows the company to gradually build a more customer-centric approach, gaining deeper insights into user behavior and delivering increasingly personalized communication.
Dedicated Customer Success Support
An important part of the partnership is the ongoing support provided by Anna Bryk, Customer Success Manager at Positive User.
Katalog Marzeń particularly values her responsiveness, availability, and practical approach to solving platform-related challenges. Regular consultations and efficient communication enable the team to quickly implement new ideas and continuously expand their marketing automation initiatives.
Customer Success support includes both technical configuration assistance and strategic consulting on analytics, automation, and making the most of the platform's capabilities.
This allows the marketing team to stay focused on business objectives while continuously increasing the value they gain from Positive User across the organization.
Goals & Achievements
Implementing Positive User has primarily enabled Katalog Marzeń to increase marketing agility while significantly reducing dependence on development resources.
The key outcomes include:
- Centralized customer communication within a single platform
- Complete migration of email communication to Positive User
- Expanded behavior-based marketing automation
- Successful implementation of abandoned cart recovery workflows
- Independent creation and testing of pop-ups
- Faster hypothesis testing without involving the IT department
- Better visibility into customer journeys and website behavior
- A strong foundation for further personalization and SMS communication
- Proven return on investment – according to the Katalog Marzeń team, Positive User is an investment that pays for itself quickly. Revenue generated through automation, combined with increased marketing efficiency, has delivered measurable business value from the very beginning.
Additionally, the organization emphasizes that Positive User enables rapid testing of new marketing ideas and effective measurement of campaign performance.
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