About TimeCamp
TimeCamp is a time tracker for professionals across different industries. The software enables users to analyze how much time they spent on specific projects or tasks — daily and over longer periods — helping evaluate work efficiency, project profitability, and billing.
TimeCamp was created for both freelancers and large teams. It is widely used by team leaders as a team management and evaluation tool, especially in remote settings. A standout feature is its ability to automatically assign activities to projects and start and stop tracking without a single click.
The Challenges
The TimeCamp team needed a tool to easily set up onboarding and nurturing email campaigns for trial users. Specifically, they needed a platform combining user behavior tracking, flexible and adjustable campaigns, automations, and pop-ups — both inside the product and on the website.
Their main objective was to support sales by improving trial-to-client conversion rates and increasing the number of demos scheduled. They also wanted a single place with comprehensive user data for segmentation and customer research.
Why Positive User
TimeCamp selected Positive User to bridge the critical gap between real-time user behavior and automated communication. The platform was chosen because it offered an all-in-one ecosystem where emails, automations, and on-site interactions live under one roof.
This unified approach allowed the team to move away from manual guesswork and toward a data-driven strategy specifically designed to support sales and scale onboarding optimization effortlessly.
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How Positive User Helps
TimeCamp uses the platform as a multidimensional engine to educate users and refine their marketing strategy through data-driven insights:
- Automated educational onboarding — a fully automated email sequence guides new trial users through the application’s features to ensure they reach its full potential
- Behavioral segmentation and tagging — automated events tag users based on their actions, enabling highly tailored campaigns at each stage of the customer journey
- Conversion-driven pop-ups — targeted pop-ups engage heavy users, such as redirecting them to feedback surveys at the most opportune moments
- Advanced analytics with aggregators — tracking the frequency of specific events over time for a deeper layer of user behavior analysis
- Automated lead scoring — a system that automatically adds or subtracts points based on user activities, helping prioritize the most engaged prospects
Goals & Achievements
By humanizing their automation strategy and focusing on behavioral relevance, TimeCamp significantly sharpened their conversion funnel and communication performance:
- +25% scheduled demos — refined conversion strategies and better trial nurturing directly resulted in a 25% increase in demo bookings
- Onboarding campaign uplift — through A/B testing on large segments, average email open rates improved from 38% to 41%
- Stronger click-through rates — email optimizations pushed the average CTR for onboarding sequences from 12% to 16%
- Accelerated user feedback — targeted pop-ups achieved a 4.5% CTR on feedback surveys, gathering insights from 1,400 participants in just two months
