Company Overview
Tribee is a charitable platform that enables users to set up online money pots for free, while donating 5% of the funds raised to a charity of their choice from a selected list. Based in France and powered by a small team of around ten employees, Tribee places human connection and social impact at its core.
To support its growth and strengthen community engagement, the company now relies on Positive User to centralize its marketing activities. Onboarded in just ten days, the platform gives Tribee a complete view of interactions and a deeper understanding of user behavior, while helping build lasting relationships with its community.
Key Challenges
Tribee’s mission is to make solidarity accessible to everyone. The team wanted to encourage the creation of group money pots by expanding their use cases (birthdays, year-end gifts, etc.), with another major goal: turning participants into creators of new money pots themselves.
However, the lack of dedicated technical marketing resources was holding back this ambition. Tribee needed to professionalize its communications, gain a deeper understanding of user behavior, and interact at the right time through the right channel—all while preserving the human touch that is its core strength. It was with this approach in mind that they connected with the team at Positive User.
Why Positive User?
The decision to choose Positive User rested on the platform's ability to deliver powerful automation without excessive technical complexity. Tribee was won over by:
- Personalized support: The expertise and responsiveness of the Positive User team, acting as true strategic partners who were always available to answer their questions.
- All-in-one centralization: The ability to bring CRM, emails, SMS, pop-ups, and chatbots together into a single tool.
- Speed of execution: In just ten days, the platform was fully set up and the Tribee team was ready to start using it.
How Positive User helps Tribee day-to-day
Following a fast and successful implementation of our solution, the Tribee team integrated Positive User into their daily marketing strategy. In practice, this means:
- Lifecycle automation: Workflows now manage users from activation to retention, using automated reminders and post-money-pot creation communications.
- Contextual engagement: Targeted pop-ups and dynamic forms qualify leads from the moment they arrive and offer tailored content (Welcome Pack).
- Relevant and tailored communication: Thanks to smart segmentation, every message is personalized based on the nature of the event to ensure maximum empathy on sensitive topics.
- Enhanced operational efficiency: An intelligent chatbot and targeted newsletters ensure continuous contact with the community, freeing up valuable time for Tribee’s team.
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Goals and achievements
Thanks to Positive User, Tribee now has a unified, high-performing marketing infrastructure that enables seamless and more relevant interactions with its community.
In just a few months, the company has seen:
- Comprehensive, personalized onboarding, from welcome pop-ups to follow-up emails, for over 80,000 new money pot creators;
- Personalized customer journeys activated and nearly 100,000 emails delivered every month, with a 99.8% deliverability rate;
- Valuable time saved for the team: follow-ups, thank-you messages to charities, and contextual messaging are now fully automated, even as the contact database more than quadrupled over the year.
Building on these early successes, Tribee plans to go even further by leveraging new automation scenarios and expanding its multichannel communication strategy, with one main goal: growing its charitable community while maximizing its social impact.
