Company Overview
Weyou Group is one of the French leaders in B2B trade show organization. With approximately 200 employees, the group organizes 21 major events across Europe each year, including 13 in the exclusive "One to One Meetings" format in Cannes and Marbella, as well as 8 traditional trade shows in Paris. The company places human interaction and face-to-face meetings at the heart of its strategy to create high-value business opportunities.
The Main Challenges
For Weyou, emailing is the central engine of its B2B acquisition and retention strategy. Campaigns are spread over a tight three-month period during which nearly 3 million emails are sent, targeting a base of 3,000 exhibitors and 250,000 participants. In addition to this pivotal period, exhibitor prospecting also generates massive sending volumes throughout the year.
Alongside emailing campaigns, Weyou needs a tool that guarantees maximum message deliverability, as well as reactive support and teams in case of emergency, particularly if an issue occurs during a show.
Why Positive User ?
The choice of Positive User was driven by the platform's ability to respond to an operational emergency. Weyou was looking for a partner able to offer:
- exceptional agility: the platform was fully installed and configured in just one week.
- local support: proximity to expert teams based in France, guaranteeing immediate responsiveness.
- robust infrastructure: proven technical reliability to support massive sending volumes while ensuring optimal deliverability.
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How Positive User helps ?
Today, Positive User has become the global control center for Weyou’s communication. This is reflected in:
- Proactive monitoring: teams receive real-time deliverability alerts, allowing them to adjust campaigns before any impact becomes visible.
- Cross-functional adoption: thanks to an intuitive interface, marketing, communication, and sales teams collaborate on a single tool perfectly integrated with the CRM.
- Emergency management in all circumstances: the availability of Positive User support allows blocking points to be resolved instantly, a major asset in the events sector where every minute counts.
Goals & Achievements
Weyou Group was able to launch its campaigns on schedule, without interruption or technical incident. The company praised the speed of implementation, the teams' responsiveness, and the fluidity of use. It now has a solid foundation to continue its digital transformation and wishes to go further by creating automation scenarios based on user and visitor behavior.
Its goal is a more refined segmentation and tailored messages according to profiles. The company also plans to leverage complementary channels offered by Positive User, such as WhatsApp, SMS, or dynamic web content, to unify its communication and make it even more effective.
