Magento
Connect your Magento store to Positive User and unlock the full power of marketing automation for e-commerce. Track product interactions, build customer profiles from purchase data, recover abandoned carts, and trigger personalized campaigns — all synced automatically between your store and Positive User.
Marketing Automation Designed for Magento Stores
Automatic E-commerce Tracking
The Positive User plugin injects a lightweight script into your Magento store that tracks product views, add-to-cart actions, purchases, and more. Every customer interaction is captured and sent to Positive User, with no manual event configuration needed.
Abandoned Cart Recovery on Autopilot
Detect when shoppers leave without completing their purchase and win them back. Build automated email or SMS sequences with product details, dynamic discounts, and custom timing rules, all triggered by real cart behavior.
Unified Customer Profiles From Store Data
Orders, account registrations, browsing sessions, and support interactions all feed into a single customer profile. See purchase history, lifetime value, product preferences, and campaign engagement in one place.
Three simple steps to get started
Download & Install the Plugin
Download the Positive User Magento plugin from the repository. Connect to your Magento file server via FTP or SSH and upload the plugin folder to your Magento installation directory.
Enter Your API Key
Go to your Magento admin dashboard. A new Positive User tab will appear in the menu. Open it and paste your API key (found in your Positive User account under Settings > Setup & Integrations). Click Submit.
Verify Tracking
Browse your store as a customer and check the People section in Positive User to confirm visitor profiles are being created. Verify that product events appear in customer timelines.
Popular implementation guides
- Integrate Your eShop With Positive User: Complete guide to setting up e-commerce tracking — product events, Enhanced Ecommerce data layer, and integration options for major platforms including Magento. Read Guide →
- Enhanced Ecommerce via GTM: Set up the Enhanced Ecommerce data layer through Google Tag Manager for advanced product tracking and attribution on your Magento store. View Tutorial →
- Abandoned Cart Automation: Learn how to configure automated workflows that recover abandoned carts with personalized email sequences and dynamic product content. View Tutorial →
- How to Create Product Events: Understand how product events work in Positive User (views, add-to-cart, purchases, returns) and how they power automation and segmentation. View Tutorial
Frequently Asked Questions
Do I need coding skills to set this up?
Basic server access (FTP or SSH) is required to upload the plugin files to your Magento installation. Once uploaded, all configuration happens through the Magento admin dashboard — no code editing needed.
Which Magento versions are supported?
The plugin supports Magento 1.x and Magento 2.x. If you encounter compatibility issues with your specific version, contact our support team via the chat widget or consider integrating through Google Tag Manager as an alternative.
What e-commerce events are tracked automatically?
The plugin captures product views, add-to-cart actions, purchases, and other standard e-commerce interactions. These events appear in customer timelines and can be used to trigger automation workflows and build segments.
Will this slow down my store?
No. The Positive User script loads asynchronously and is lightweight. It typically adds less than 100ms to page load time and does not impact checkout performance.
Can I recover abandoned carts?
Yes. Positive User detects incomplete purchases and lets you build automated recovery workflows (email sequences, SMS messages, or pop-ups) with personalized product details and custom delay rules.
Can I track anonymous visitors?
Yes. Positive User assigns anonymous IDs to every visitor from their first pageview. When they create an account, log in, or complete a purchase, all previous browsing and product interaction history is linked to their profile.
Can I use Google Tag Manager instead of the plugin?
Yes. If you prefer not to install the plugin on your server, you can integrate Positive User entirely through GTM using the Enhanced Ecommerce data layer. Positive User provides a ready-made GTM container for e-commerce stores.
Can I combine the plugin with GTM?
Yes. You can use the Magento plugin for base tracking and add GTM for more advanced event configurations, custom triggers, or third-party tag management.
Does it work with Magento multi-store setups?
The plugin can be configured per store view. Each store can connect to the same or different Positive User accounts depending on your setup needs.
Is the integration GDPR-compliant?
Positive User is GDPR and CCPA-compliant with built-in consent management tools. You remain responsible for configuring cookie consent on your Magento store according to applicable regulations.