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Articoli Marketing Automation

Scala il tuo marketing senza perdere il tocco umano. Scopri strategie di automazione che gestiscono le attività ripetitive, così puoi concentrarti sulla costruzione di relazioni vere e durature.

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Marketing Automation
Ritratto di Marie Balland, Content Marketing Specialist presso Positive User
Marie Balland
February 5, 2026

Workflow Automation in Your Sales Team: What to Do and What Not to Do

Increase productivity and accuracy with sales workflow automation. Learn the strategies to scale your business decisions while maintaining a human touch.

Marketing Automation
Ritratto di Marie Balland, Content Marketing Specialist presso Positive User
Marie Balland
February 4, 2026

Measuring the True ROI of Marketing Automation: Developing a Framework for Tracking Key KPIs

Measuring true Marketing Automation ROI requires a framework beyond revenue. Align goals and track KPIs (Revenue, Engagement, Efficiency, Retention) for holistic value and long-term success.

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Dashboard interface showing a list of email campaigns with columns for recipients, opened, clicked, bounced, and revenue, including campaign thumbnails and statuses.