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Artículos Marketing Automation

Escala tu marketing sin perder el toque humano. Descubre estrategias de automatización que se ocupan de las tareas repetitivas para que puedas centrarte en construir relaciones reales y duraderas.

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Automatización de marketing
Retrato de Marie Balland, Content Marketing Specialist en Positive User
Marie Balland
February 5, 2026

Workflow Automation in Your Sales Team: What to Do and What Not to Do

Increase productivity and accuracy with sales workflow automation. Learn the strategies to scale your business decisions while maintaining a human touch.

Automatización de marketing
Retrato de Marie Balland, Content Marketing Specialist en Positive User
Marie Balland
February 4, 2026

Measuring the True ROI of Marketing Automation: Developing a Framework for Tracking Key KPIs

Measuring true Marketing Automation ROI requires a framework beyond revenue. Align goals and track KPIs (Revenue, Engagement, Efficiency, Retention) for holistic value and long-term success.

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Dashboard interface showing a list of email campaigns with columns for recipients, opened, clicked, bounced, and revenue, including campaign thumbnails and statuses.