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Automation is most powerful when it feels human. Here on the Positive User blog, we simplify the tech so you can focus on the people. Use our clear, practical guides to build lasting relationships with every customer.

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Marketing Automation
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
October 21, 2026

Customer segmentation: types, examples and how to segment your customers

The main types of customer segmentation, real examples and a 6-step method to segment your customers and keep segments up to date.

Sales
Digital marketing
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
October 22, 2026

Lead scoring: how to build a lead scoring model that sales trusts

Lead scoring explained: fit and engagement criteria, a 6-step method to build a model with sales, and the mistakes to avoid.

Customer Service
Marketing Automation
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
October 22, 2026

Customer onboarding: a step-by-step process that keeps new customers

A 6-step customer onboarding process, an onboarding email sequence and best practices to help new customers reach value faster.

Marketing Automation
Portrait of Marie Balland, Content Marketing Specialist at Positive User
Marie Balland
October 23, 2026

Marketing automation workflows: 10 examples you can set up

Ten marketing automation workflow examples with trigger, condition, action and exit, and how to choose the first ones to build.

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