About cyber_Folks
cyber_Folks is a hosting provider offering web hosting, domains, dedicated servers, VPS servers, and SSL certificates. Beyond technical services, they are passionate about education — their support team are enthusiasts who guide customers on everything from installing WordPress to optimizing site speed.
They believe the greatest value lies in people: their employees, their customers, and their customers’ customers. That commitment to education has driven 30,000+ webinar sign-ups and countless ebook downloads.
The Challenges
Rapid growth necessitated a shift toward advanced marketing automation to maintain their high standard of service:
- Legacy limitations — custom-built solutions lacked the flexibility needed for modern scaling
- Technical overload — the team spent hours coding for simple campaign results, draining valuable resources
- Need for autonomy — marketers needed an intuitive interface to launch campaigns independently, without technical backgrounds
- Managing high engagement — with thousands of users downloading content, manually nurturing each lead was no longer sustainable
Why Positive User
cyber_Folks chose Positive User to transition from labor-intensive manual tasks to an all-in-one environment that empowers the entire marketing team. The platform was selected for its ability to save time — replacing hours of development with a few simple clicks.
As a technical company themselves, cyber_Folks was also deeply impressed by the speed and efficiency of Positive User’s support team in navigating complex technical problems.
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How Positive User Helps
cyber_Folks leverages the platform to create highly personalized journeys that balance sales objectives with their core mission of user education:
- Intelligent pop-up management — targeted pop-ups displayed at the right time inform users of critical facts, significantly reducing chat support workload while achieving CTRs of up to 16%
- Differentiated onboarding paths — login surveys segment users into “first-timers” or “advanced users,” delivering tailored email sequences that match each customer’s experience level
- Automated content nurturing — downloading an e-book triggers an automation that delivers the content and follows up with reminders over several days to ensure engagement
- Advanced A/B testing — the A/B testing module has successfully doubled email CTR by identifying the most engaging content versions
- Comprehensive behavioral analytics — dashboards monitor visitor tracking, newsletter growth, and the specific efficiency of individual automation processes
- Centralized CRM repository — every user attribute, device type, and interaction history is stored as an event, providing a complete communication history for every customer
Goals & Achievements
- 16% CTR on pop-ups — by displaying the right content to the right people on the right pages at the right time, cyber_Folks achieved click-through rates of up to 16%
- 2x email CTR — A/B testing identified the most engaging content, doubling email CTR compared to the control version
- Reduced support workload — intelligent pop-ups preemptively answer common questions, significantly lowering the volume of chat support requests
- Scalable lead nurturing — automated content sequences now handle thousands of ebook and webinar leads without manual intervention
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