Sarbacane diventa Positive User

Template email e-commerce e offerte

Pensa a ogni email come a una vetrina. La tua fa venire voglia di entrare? Questi template ti aiutano a mettere in mostra i prodotti, promuovere offerte e trasformare gli iscritti in acquirenti. Scegli un layout, inserisci il tuo catalogo e lancia in pochi minuti con l'editor drag & drop di Positive User.

Woman working on a laptop at a table with a glass of drink in an orange-walled office space.Close-up of a man with short hair and beard looking thoughtfully to the side indoors.

Galleria di template email e-commerce e offerte

Newsletter
Lifestyle
E-commerce e offerte

Art Coming Soon

Six distinct content blocks stack into a single editorial layout: an App Store hero with phone mockup, a 3-share icon row, an author column with profile, a Beginner/Pro pricing tier with crossed-out anchor price, two image features, and a join-us CTA. Pick the ones you need — the structure forgives.

App Store hero + Beginner/Pro pricing with anchor price + author profile column + 6 modular blocks
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Lifestyle

Automate Coming Soon

Premium automotive content tends to suffer in inboxes — too dense or too plain. This layout sets a full-bleed black-on-asphalt hero against a soft 'Exclusive Cars' second screen, then breaks into three product cards, a four-icon services row, and a closing 'Get in Touch' panel built for sales handoff.

Black-on-asphalt full-bleed hero + 3-vehicle cards + 4-icon services row + sales handoff panel
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Festa del Papà
E-commerce e offerte
Saldi e promozioni

Best Father Coming Soon

Retail discounts can read cheap; this one reads premium. Deep editorial green backs a centred 'To the best father' headline and a triptych of watches, a -50% banner sits inline like a quiet promise, three perk icons live in a slate strip, and two image-text rows give product context before the brand sign-off.

Editorial-green hero with watch triptych + -50% inline banner + 3-perk slate strip + 2 image-text rows
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Black Friday
E-commerce e offerte
Saldi e promozioni

Black Friday Coming Soon

Apparel needs hangtag-style price drops and full-body product shots; this template gives both. A neon-framed Black Friday hero opens, then two pairs of jacket photography (front + close-ups) sit on cyan and black backgrounds, each anchored by a 20% OFF tag, a crossed-out RRP, and a Shop Me button that doesn't ask twice.

Neon-framed hero + 2 paired jacket showcases (front + close-ups) + 20% OFF tags + crossed-out RRPs
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Black Friday
E-commerce e offerte
Saldi e promozioni

Black Friday 2 Coming Soon

Four products, four prices, four buttons — done. A confetti-style yellow Black Friday banner sets the tone, then a 2×2 grid drops Leather, Black & White, Turquoise and Gold variants into matching cards. Each one carries a -50% badge, a crossed-out anchor price, and a soft yellow Click Me CTA.

Confetti yellow banner + 2×2 product variant grid + -50% badges + anchor prices on every card
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Black Friday
E-commerce e offerte
Saldi e promozioni

Black Friday 2020 Coming Soon

Tech retail lives on spec, not romance. This dark, blue-glow template pairs typographic Black Friday lettering with a Get the Deal CTA, splits the next section between two product cards (Model XS-199 + Zoom EF5), runs a 4-feature icon row underneath, drops a $300 coupon code strip, and finishes on a VR product showcase tied to a 'Discover our last news' CTA.

Typographic Black Friday hero + 2 spec product cards + 4-feature row + $300 coupon strip + VR closer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Halloween
E-commerce e offerte
Saldi e promozioni

Boo Coming Soon

Halloween conversions hinge on one decision: click or don't. This template strips everything else away. A dark-plum hero with a spiral pattern carries the offer, a hand-lettered 'Happy Halloween' headline anchors the eye, and a single orange 'Use Discount' pill is the only thing left to do. No distractions, no second CTA, no choice paralysis.

Single-decision layout: spiral-pattern hero + hand-lettered headline + one orange 'Use Discount' pill
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Newsletter

Bricks Coming Soon

Some campaigns need a banner, others need a gallery, most need both. This template breaks the email into eight stackable blocks: a deal banner with Let's See It CTA, paired image-text rows (left and right), two thumbnail sub-cards, a wide highlight strip, and a bold contrasting close. Reorder, drop, duplicate — the design holds.

8 stackable blocks: deal banner + paired L/R rows + 2 thumbnail sub-cards + highlight strip + contrast close
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle
E-commerce e offerte

Bulb Coming Soon

This is the one that tries to do everything. Phone-in-hand hero, two image-text rows for product detail, a wide video block, a vertical price column (800$) tied to a phone close-up, an orange Click Me bar, a three-portrait team row, and an artworks mosaic of fourteen thumbnails. Tech brand by day, creative agency by night.

Phone-in-hand hero + 2 image-text rows + video + 800$ vertical price column + Click Me bar + 14-thumb mosaic
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Natura e viaggi
E-commerce e offerte
Lifestyle

City Travel Coming Soon

City breaks need a pricing ladder. CityTravel opens on a red-framed nightscape with a 'Learn More' CTA, runs a Welcome statement next to a metropolis photo, lines up a 4-person team grid ('Powered by'), then drops the offer: a Standard/Pro/Premium tier table (12€/29€/45€) flanked by check-mark features, a 3-thumbnail city mosaic, and a Lille map closer. Built for tour operators selling weekenders.

Red-framed nightscape hero + 4-person team + Standard/Pro/Premium pricing (12€/29€/45€) + 3-city mosaic + map closer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Lifestyle
Stagioni

Classical Coming Soon

Premium menswear lives on detail shots — cufflinks, lapels, wristwatches. Classical opens on a tied-bowtie hero ('Winter collection'), drops a 3-product 199€99 grid (watch / glove / bowtie) with individual Share rows, then alternates: two Learn More image blocks, a 4-photo gallery with a floating Classical caption, a 3-card product trio, two image-text rows, and a NYC map closer. Built for tailors, watchmakers, and capsule menswear drops.

Bowtie 'Winter collection' hero + 3-product 199€99 grid (watch/glove/bowtie) + 4-photo gallery with floating caption + NYC map closer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Lifestyle

CosyBar Coming Soon

Restaurants live on the daily special and the photo of it. CosyBar plates that priority: an 8$ Today's Specials hero with a kiwi-drink overhead shot, two side-by-side burger-of-the-day cards with Click Me, an NYC location map, a triple-icon menu strip (glass, coaster, bowling pin) over a bar interior shot, then two alternating Title 2 image-text rows for tonight's other dishes. Restaurants, bistros, neighbourhood bars — set it and reuse it weekly.

8$ Today's Specials hero + 2 burger-of-the-day cards + NYC map + 3-icon menu strip + 2 alternating Title 2 dish rows
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Black Friday
E-commerce e offerte
Saldi e promozioni

Cyber Monday Coming Soon

Cyber Monday is what Black Friday wishes it could be — digital-first, screen-first. This template runs vaporwave neon (electric blue + magenta) with an isometric laptop hero, a 'CYBER SALES UP TO 50% OFF' headline, then drops a 2×2 product grid with individually-tuned discounts (Laptop 1 −30%, Desktop 1 −40%, Desktop 2 −30%, Laptop 2 −20%) and 'I want it' CTAs. A cyan 'Our Cyber Services' strip closes with four perks before the magenta footer.

Vaporwave neon hero + 2×2 product grid with per-item discounts (-30/-40/-30/-20%) + 'I want it' CTAs + Cyber Services strip
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Lifestyle
E-commerce e offerte
Newsletter

DecoHouse Coming Soon

Interior brands need to do two jobs in one email: inspire and sell. DecoHouse handles both with a leaves-textured living-room hero and yellow-saturated body. Welcome statement, dining-room photo block with social share, four-person 'Powered by' team grid, then the offer: a 12€/29€/45€ Standard/Pro/Premium pricing card, four check-mark features, a reverse image-text row, a 3-thumbnail interior gallery, two oversized lifestyle shots (bed, pink sofa), a closing mosaic, and a Lille map. For interior designers, furniture retailers, and home-renovation studios.

Leaves-textured living-room hero + 4-person team + 12€/29€/45€ pricing tiers + 2 XL lifestyle shots + closing mosaic + Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Saldi e promozioni
Lifestyle

Decoration Coming Soon

Decoration goes the other way from DecoHouse: pale palette, Scandinavian restraint, photography over branding. The 'LI / Lorem Ipsum' serif logo sits above a 6-photo mosaic with 'SALES -50%' floating in the centre and a vertical room-navigation sidebar (Livingroom, Diningroom, Bedroom, Office, Decoration). An 'I'M GOING' black button closes the gallery, two prose blocks ('Title here' boxed + 'Title of the section' on warm beige) follow, then a 3-trust-icon row (Secure payment, Express delivery, Satisfied clients) before the address footer. For minimalist home-decor retailers.

6-photo mosaic with floating 'SALES -50%' + vertical per-room navigation + 'I'M GOING' CTAs + 3 trust icons (Payment/Delivery/Clients)
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Lifestyle
Newsletter

Déli'clic Coming Soon

Food delivery emails need to make the user hungry before they think about logistics. Déli'clic plates the meal first: a wooden chopping-board hero with salmon, asparagus, lemon and tomatoes around a hand-lettered logo, then a four-quadrant feature icon grid (Fast delivery / Worldwide / Low cost / High quality), an About Us paragraph next to a black-and-white chef portrait, a 'GREAT OFFER' price strip with three café interior shots at $25/$15/$30, and a 30-restaurants / 10K-users stats bar before a NYC location map.

Wooden chopping-board hero + 4-icon features + B&W chef portrait + 'GREAT OFFER' at $25/$15/$30 + 30/10K stats bar + NYC map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Newsletter

Don't Forget Coming Soon

Abandoned cart emails work better when they don't try. Don't Forget keeps everything in two colours and one purpose: a thin grey header with MYCOMPANY logo, a 'There's something in your cart' headline in heavy sans-serif, a three-row product table with image placeholders, ((product_name)) / ((product_description)) / ((product_quantity)) / ((product_price)) merge tags, and a single blue 'RETURN TO CART' button. No upsell, no discount, no excuse — just the receipt of what they almost bought.

Two-colour minimal layout + 3-row product table with merge tags ((name/description/quantity/price)) + single 'RETURN TO CART' CTA
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Saldi e promozioni
Lifestyle

ExclusiveCar Coming Soon

Car dealerships open their books for one weekend, then close them again — this template carries that pressure. ExclusiveCar leads with a red sports car under 'COME AND DISCOVER / OUR PRIVATE SALES THIS WEEKEND IN YOUR CAR DEALERSHIP', then a -30% white panel on new and second-hand vehicles, a 3-feature icon row (FEATURES 1/2/3), a 'PRIVATE SALES' SUV showcase with Learn More, a dark BEST SERVICES block split with a headlight close-up, a red 'Your next stop' social strip, a second PRIVATE SALES showcase with a desert SUV, and a dark footer with Learn More + a Lille location map.

Red sports-car private-sales hero + -30% inline panel + 3 FEATURES icons + 2 PRIVATE SALES SUV showcases + BEST SERVICES block + Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Festa del Papà
E-commerce e offerte
Saldi e promozioni

FathD Coming Soon

Stock photos kill Father's Day sales. FathD breaks the curse with a skater-dad mid-air, checked shirt, tipped hat — on a sky-blue hero ('It's Father's day! 50% OFF'). The body delivers a brown 'Vbi curarum' offer strip, a 3-product pricing tier (59$/99$/129$ with crossed-out 120$/200$/260$), a 'Call us now' phone-and-email block, and a yellow 'Read our blog' lifestyle column with a sharp-suited man portrait. Apparel, sport-lifestyle, and dad-targeted retail.

Skater-dad sky-blue hero + 50% OFF + 3-tier pricing 59$/99$/129$ with crossed-out anchors + phone/email contact + yellow blog column
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Festa del Papà
E-commerce e offerte
Saldi e promozioni

Father's Day 02 Coming Soon

Father's Day 02 plays the magazine-cover game: red and steel-blue color blocks fight for attention. The hero stacks a red 'HAPPY FATHER'S DAY' tile next to a black-and-white sparkler-and-dad photo, then a Polo product card (20€ on red strikethrough 49.99€, two colorways, Learn More), a Sports Shoes block (80€ strikethrough 120€), and a stroller-jogger lifestyle row with a red prose panel and Learn More. The 3-icon footer (envelope-check / pin / mail) keeps it grounded. For sportswear, casual-menswear, and dad-as-athlete retailers.

Red 'HAPPY FATHER'S DAY' tile + B&W dad-with-sparkler + Polo card (20€/49.99€) + Sports Shoes (80€/120€) + jogger-with-stroller row + 3-icon footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Newsletter
Lifestyle
E-commerce e offerte

Flat Coming Soon

Flat is the swiss-army knife of corporate templates. A camera-and-keyboard hero with cursive 'Flat' logo opens, then 'Our Features' 3-icon row (bulb/globe/trophy), a teal 'How we work' double-row with phone-notes photography, a 4-thumbnail 'Our Blog' grid, an 'Our Gallery' multi-tag filter (Photography / Digital marketing / Design / Video) over 6 photos, a 2x2 'Our Specialities' icon grid, an 'Our video' play-button hero, and an 'Our Pricing' 3-tier 399$ table with strike-through 350$ and feature checkmarks. Designed for agencies that need every section pre-built.

Cursive 'Flat' logo + 3-icon Features + teal How-we-work + 4-thumb Blog + 6-photo Gallery with tag filter + 2x2 Specialities + 3-tier 399$ pricing
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Lifestyle
Saldi e promozioni

Flora Coming Soon

Flower shops sell mood, not stems. Flora reads that brief with a darkroom-style red-rose hero ('AMAZING FEATURE'), a white 'Welcome to Flora' card, an 'About us' two-column with orange-gerbera-on-pebbles photography, a 3-card 'Features' row (Order / 24/7 / Back Guarantee) each with 5-star rating, two product cards ($25/$35 + $60/$100 with Buy now and star ratings), two 'Pack 1 / Only 7.50$' best-seller image-text blocks, and a red 'Purchase today and Save 25%' CTA strip before a rose-backdrop footer with contact details.

Darkroom red-rose hero + 3 'Features' cards with 5-star ratings + 2 product cards ($25/$35 + $60/$100) + 2 'Pack 1 / 7.50$' best-sellers + 'Save 25%' CTA strip
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Saldi e promozioni
Lifestyle

Furnishing Coming Soon

Furniture promos thrive on muted palettes — gray on peach reads more expensive than red on yellow. Furnishing splits its hero between a gray sofa photo and a simple 'SALES / 50% off on selected products' headline with a Shop now button, then drops a 'CATEGORIES ON OFFER' three-circle row (living-room / bedroom / decor-shelf) each carrying a peach 'I'm going' button, a 'SECTION TITLE' prose-and-chair-with-pampas-grass row with a See more CTA, and a 3-icon contact strip (phone +33 / email / website) above the social row. For furniture stores, interior retailers, and lifestyle brands.

Gray-sofa hero with 50% off + 3-circle CATEGORIES (living-room/bedroom/decor) with peach 'I'm going' + chair-with-pampas row + 3-icon contact strip
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
Festa del Papà
E-commerce e offerte
Saldi e promozioni

GIFTS DAY Coming Soon

Gift stores have a different brief than fashion retailers — they sell categories, not products. GIFTS DAY frames Father's Day across six verticals (Gifts / Photo / Books / Cars / Print / Wall arts) under a forest-hero of father-and-daughter ('Treat Dad to the ultimate / Father's Day!'), a navy Latin strip, a 3-tier price grid ($20/$50/$80 with crossed-out $29/$79/$99), two 'Let yourself get inspired' image-text rows (barber-shave / smartwatch), a 3-icon Lorem strip, a Google map of Hem (Mondial Relay anchor), and a dark navy footer linking Home / Gifts / Photo / Books.

6-vertical nav (Gifts/Photo/Books/Cars/Print/Wall arts) + forest dad-and-daughter hero + 3-tier $20/$50/$80 with anchors + 2 image-text rows + Hem map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Lifestyle
Newsletter

HelioEnergy Coming Soon

Helio-Energy takes the Standard/Pro/Premium 12€/29€/45€ subscription structure used by CityTravel and DecoHouse and ports it to renewable energy. A wind-turbine hero with HelioEnergy green logo opens, a 3-tier pricing row (gray-highlighted Pro), two image-text rows alternating with offshore-turbine and field-turbine photography, an 'About us' 2x2 sun-icon feature grid, a green 'Excited to Get Started With Light' Buy now strip, a 4-person 'Our team' row, a 'We're Hiring' handshake hero, a 3-photo gallery, and a Lille-mapped footer. For energy providers, solar installers, and green-tech newsletters.

Wind-turbine hero + HelioEnergy green logo + Standard/Pro/Premium 12€/29€/45€ + 2x2 sun-icon features + 4-person 'Our team' + 'We're Hiring' block + 3-photo gallery + Lille map
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Saldi e promozioni
Lifestyle

High-Tech Sales Coming Soon

Tech-sale emails need volume — High-Tech Sales delivers it with a B&W man shouting through a megaphone over neon green/orange/yellow grids ('Treat yourself to a Big Discount on this sale' + orange SHOP NOW). Two coloured frames carry 4 'AWESOME PRODUCT' cards (smartwatch / headphones / smartphone / camera) each with a black 'I WANT IT' button, then a black 'Save up to 10% more' closing strip with a yellow SAVE MORE CTA, and a MYSHOP Paris address footer with phone, Contact us, Website, and 4 social icons.

B&W megaphone-man hero + neon green/orange grids + 4 AWESOME PRODUCT cards (smartwatch/headphones/smartphone/camera) + 'Save up to 10% more' SAVE MORE + MYSHOP Paris footer
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.
E-commerce e offerte
Lifestyle
Newsletter

Light Coming Soon

Light strips Helio-Energy of its energy theme and keeps everything else — same Standard/Pro/Premium 12€/29€/45€ structure (now used by CityTravel, DecoHouse, Helio-Energy, and Light), same 4-person team, same 'We're Hiring' handshake hero, just neutral instead of renewable-themed. A circle-and-LIGHT logo opens, an 'AN AWESOME TITLE' glasses-on-laptop hero with '+ Learn more', a 2x2 'About us' sun-icon grid, two hand-with-pen image-text rows flanking the price tiers, a 4-person team, and a 4-photo gallery. For SaaS, agencies, and B2B services that need the structure without the vertical.

Circle-and-LIGHT logo + glasses-on-laptop hero + 2x2 sun-icon About us + Standard/Pro/Premium 12€/29€/45€ + 4-person team + 'We're Hiring' + 4-photo gallery
Mobile responsive
Tested on the most popular messaging platforms
This is some text inside of a div block.

Perché usare template email per l'e-commerce?

1

Tutto punta al pulsante d'acquisto

Posizionamento dei prodotti. Dimensioni delle immagini. Posizione del CTA. Ogni elemento guida l'occhio dove conta. Non è decorazione. È architettura della conversione.

2

La prima impressione avvia la decisione d'acquisto

Un layout pulito con fotografia di prodotto nitida e prezzi visibili costruisce fiducia prima ancora che l'iscritto scorra. Se deve indovinare il prezzo, se ne va.

3

La velocità conta più della perfezione

Vendita flash di venerdì? Speciale weekend? Non ti servono tre ore per ridisegnare. Cambia le foto, aggiorna l'offerta, lancia. L'occasione non aspetta.

4

La maggior parte dei tuoi clienti compra dal telefono

La maggior parte dei clic nelle email e-commerce arriva oggi da mobile. Se l'esperienza si rompe su uno schermo piccolo, nessuno sconto la salva.

Come personalizzare il tuo template email per l'e-commerce

Che tipo di campagna stai lanciando?

Vendita flash? Lancio di una nuova collezione? Showcase di prodotti? Ogni caso richiede un layout diverso. Sfoglia e scegli quello giusto.

Metti in primo piano i tuoi prodotti

Aggiungi i tuoi articoli top con l'EmailBuilder. Immagini, badge prezzo, sticker «Risparmia %». Minuti, non ore.

Falla sembrare il tuo store

Colori, font, pulsanti. Allinea tutto al brand. Aggiungi visual lifestyle o brevi video di prodotto. L'email deve sembrare un'estensione del tuo sito.

Invialo alle persone giuste

È qui che la maggior parte dei brand e-commerce lascia soldi sul tavolo. Segmenta per storico d'acquisto, comportamento di navigazione o valore medio dell'ordine. Un cliente VIP e un visitatore alla prima volta non dovrebbero ricevere la stessa email.

Best practice per le email e-commerce

Mostra il prodotto in uso, non posato su uno scaffale

Un flat-lay su sfondo bianco ti dice com'è fatto il prodotto. Uno scatto lifestyle ti dice cosa si prova ad averlo. Il contesto vende meglio delle specifiche.

Vedono l'offerta in tre secondi?

Lo sconto deve colpire l'occhio prima ancora che l'iscritto decida coscientemente di leggere. Typo in grassetto. Colori a forte contrasto. Se deve cercare il risparmio, non lo trova.

Imposta il recupero carrello una volta, poi lascialo lavorare

Un'email di carrello abbandonato ben temporizzata può recuperare una quota significativa di fatturato perso. Configura il trigger, scrivi il promemoria, aggiungi un piccolo incentivo. Gira in background per sempre.

Stessa offerta per tutti? È l'errore più costoso.

I blocchi dinamici ti lasciano mostrare prodotti basati su navigazione e comportamento d'acquisto reali. L'iscritto che ha guardato scarpe da corsa non dovrebbe vedere la stessa griglia di chi sfoglia accessori da cucina.

Smiling young professional woman with glasses and curly hair, leaning on a red railing in a bright, modern office setting.

Il testo del pulsante muove i numeri

«Acquista ora» è generico. «Prendi l'offerta» crea urgenza. «Reclama il mio sconto» è concreto e personale. Piccoli cambi al CTA possono alzare in modo significativo i tassi di clic.

Contenuti popolari per le email e-commerce

Vendite flash e offerte a tempo limitato

Email ad alta urgenza costruite per generare un picco di traffico in poche ore. Finestra breve. Grande impatto. I timer sono indispensabili qui.

Lanci di nuovi prodotti

Le novità meritano più di una griglia di prodotti. Un template in stile lookbook racconta la storia dietro la collezione e costruisce attesa.

Campagne di upsell e cross-sell

Cosa si abbina al prodotto che ha comprato la settimana scorsa? Dopo un acquisto, suggerisci articoli complementari. È il modo più semplice per aumentare il valore medio dell'ordine senza scontare.

Premi fedeltà

Codici esclusivi. Accesso anticipato. Prezzi solo VIP. Dai a chi acquista più volte un motivo per tornare. Il costo della retention è una frazione di quello dell'acquisizione.

Apri
AIUTO

Ottimizza le tue email e-commerce

Il tuo template vende o decora?

Un visual forte è importante. Ma il compito del template è far vendere il prodotto. Scegli un design con un percorso chiaro dalla hero image al pulsante di checkout. Se non riesci a tracciare quel percorso in tre secondi, semplifica.

Hai controllato il rapporto immagine-testo?

Le email composte soprattutto da immagini vengono segnalate dai filtri antispam. E quando le immagini non si caricano (cosa che succede in oltre il 40 % delle aperture mobile), l'iscritto non vede nulla. Includi sempre testo vivo per il messaggio chiave e il CTA.

L'urgenza funziona quando è onesta

I timer e le etichette di scorta in esaurimento alzano i tassi di conversione. Ma solo con scadenze vere e scorte vere. Gli iscritti che si sentono manipolati non tornano.

Dove porta il CTA?

La pagina prodotto. Non la homepage. Non una landing di categoria. Il prodotto. Ogni clic in più tra offerta e checkout ti costa una quota significativa di potenziali acquirenti.

Cosa ha guardato in passato questo iscritto?

Usa gli strumenti Data di Positive User per suggerire prodotti basati sul comportamento passato. Una raccomandazione pertinente converte molto meglio di una griglia di prodotti generica.

L'oggetto si guadagna l'apertura

«20 % sulla tua categoria preferita» batte un linguaggio promozionale vago. Sii concreto sul valore all'interno. Prova prima due o tre versioni su un segmento più piccolo.

Dopo la campagna, leggi i dati

Quali prodotti hanno preso più clic? Dove gli iscritti hanno abbandonato? Quale orario ha generato il tasso di conversione più alto? Questa analisi dà forma alla prossima campagna. Salta questo passaggio e starai tirando a indovinare.

Pronto a far crescere il fatturato del tuo e-commerce?

I template e l'automazione integrata di Positive User. Meno tempo a progettare. Più tempo a spedire.

Dashboard interface showing a list of email campaigns with columns for recipients, opened, clicked, bounced, and revenue, including campaign thumbnails and statuses.