Build perfect audiences and reach them at the right moment
Positive User’s Segmentation Engine creates precise, evolving marketing segments based on demographics, behavior, and context. Use data-driven segmentation to send the right message at the right time. Drive campaign personalization, automate customer targeting, and optimize every send.
Trusted by +15,000 marketing teams
Segment smarter, target better
With Positive User, create dynamic segments that adapt in real time to customer data. Use behavioral, demographic, or contextual targeting filters to build custom audiences. No code needed.
Filter with one click
Filter your users by any attribute or behavior: location, device, page views, engagement, or purchase history. Positive User’s marketing filters and intuitive interface let you build precise targeting rules in seconds.
Behavioral and attribute-based segmentation
Combine behavioral segmentation data (session activity, visits, clicks) with customer attributes (demographics, preferences). Behavior-based and attribute-based segmentation work together for advanced targeting accuracy.
Dynamic and real-time updates
Your segments update automatically as user data changes. Real-time segmentation ensures your campaigns always target the right people. Dynamic lists stay current without manual refresh.
Share and reuse audiences
Share your segments with teammates or reuse them across automations, campaigns, and workflows. Build once, use anywhere. Audience management stays centralized across Positive User.
Segmentation in action
Define customer groups automatically
Segment contacts with tags, scores, or dynamic lists. Build high-value clusters based on engagement, lifecycle stage, or RFM segmentation. Let segmentation rules do the heavy lifting.
Target by behavior and timing
Create audiences triggered by contact behavior: visits, clicks, time spent, or inactivity. Deliver campaigns when engagement peaks. Dynamic targeting meets automated targeting for maximum impact.
Adapt messages to each audience
Use segmentation to personalize emails, SMS, and pop-ups with content that matches each group’s profile. Multi-channel segmentation powers campaign personalization across every touchpoint.
Enrich every segment with complete contact data
Connect segments to unified contact profiles. See browsing history, purchases, and engagement data for every member of every audience. CRM segmentation starts with complete individual data.
Segment by company, not just by contact
Link segments to company profiles for account-level targeting. Filter by company size, revenue, industry, or activity. Build B2B audiences that reflect how your customers are organized, not just who they are.
Analyze and optimize segments
Use audience analysis tools to understand how different groups perform. Refine your targeting strategy and improve conversion rates over time.
Launch proven workflows in minutes
Stop building from scratch. Choose a ready-to-use scenario and see results immediately.
Reactivate quiet leads
Celebrate first purchase anniversaries
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Celebrate usage milestones
Send birthday discounts
Recover abandoned carts
Automate repeat purchases
Build trust with customer reviews
Trusted by fast-growing teams
Find the winning formula behind every campaign
Turn your customer data into marketing precision. Positive User’s Segmentation Engine helps you analyze audience behavior and identify high-performing groups. Optimize your customer targeting without manual work.
Frequently Asked Questions
What is the Segmentation Engine in Positive User?
It’s a marketing segmentation tool that groups contacts by attributes, behaviors, and engagement. Create audiences with segmentation criteria that update in real time.
Can I create dynamic segments?
Yes. Segments update in real time based on contacts data. Real-time segmentation ensures your audiences are always relevant.
What types of data can I use for segmentation?
Combine demographic, behavioral, contextual, and technical data. Advanced segmentation lets you build precise targeting with custom filters and multiple criteria.
Do I need coding skills to create segments?
No. The no-code segmentation engine lets you filter, group, and save audiences in a few clicks. Smart segmentation without developer resources.
Can segments trigger automated workflows?
Yes. Add your segments as triggers for automated targeting: campaigns, follow-ups, or personalization flows. Segmentation rules connect directly to the automation engine.
How does behavioral segmentation improve performance?
Behavioral segmentation targets contacts based on their patterns and journey stage. More relevant messages mean higher engagement and better conversion rates.
Can I share or reuse my segments across the platform?
Yes. Save segments and use them across Campaigns, Automation, or Analytics. Audience management stays consistent across Positive User.
How can I ensure data privacy while segmenting?
Positive User’s segmentation is fully GDPR and CCPA-compliant. All data is processed securely and transparently.
Can I analyze the performance of my segments?
Yes. Use audience analysis to measure engagement, conversion rates, and growth per segment. Refine your targeting and optimize over time.