About Centrum Respo
Centrum Respo is a professional dietary clinic with a team of certified trainers and nutritionists led by Michał Wrzosek. The Respo method combines four key elements, each maximally tailored to the needs of the individual patient.
A team of experienced dietitians and physiotherapists has already helped over 22,895 patients lose a combined total of 137,029 kg — a testament to the effectiveness of their personalized approach.
The Challenges
The Centrum Respo team needed a tool to automate email communication without coding or IT involvement. Beyond operational efficiency, they wanted to better understand their customers — both in terms of building meaningful experiences and identifying customer types and purchase history for business intelligence.
A key requirement was advanced user tracking and the ability to view the complete history of customer interaction with the brand in a single place.
Why Positive User
Centrum Respo chose Positive User to transition from fragmented data management to a unified growth platform capable of handling large-scale personalization. They came through a recommendation from a satisfied customer — and the platform has since become central to their business.
Implementing Positive User allowed Centrum Respo to:
- Establish a Customer Data Platform (CDP) — a single source of truth where nutritionists and marketing teams can view the complete history of interactions, purchases, and app activity
- Access dedicated expertise — work alongside Positive User specialists to configure complex data structures, map lead generation processes, and develop custom analytical solutions
- Deploy advanced automations — run dozens of sophisticated workflows simultaneously, from marketing consent management to abandoned cart and offer recovery
- Unify multi-channel communication — manage email, pop-ups, and proactive chat from a single interface for a premium, consistent patient experience
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How Positive User Helps
To ensure every patient receives tailored support without compromise, Centrum Respo uses Positive User to orchestrate a data-driven journey that adapts to individual needs in real-time:
- Hyper-personalized nurturing — the system automatically filters prospects to deliver the most relevant tools — such as specific calorie calculators — from a library of 40+ options, instantly launching tailored guidance
- Behavior-sync communication — real-time data from the mobile app triggers instant, personalized outreach to keep patients motivated based on their actual daily progress
- Dynamic authority — every automated touchpoint is populated with individual data points, making professional advice feel personal and authoritative rather than a mass-market template
- Proactive support & recovery — consultants engage visitors through proactive chat, while automated workflows rescue abandoned carts and unfinalized health plans
- Actionable insights — integration with Google Data Studio allows the team to monitor and refine every patient touchpoint through customized performance dashboards
Goals & Achievements
By transforming behavioral insights into high-impact engagement, Centrum Respo has turned automated communication into a primary revenue driver:
- 23% of total revenue — actions driven through Positive User have become the second-largest income source for initial app subscriptions
- 36% subscription renewals secured — targeted encouragement at critical decision points significantly boosts retention
- 90% CTR on first-time lead magnet paths — lead magnet automation achieves exceptional performance for new prospects
- 23–25% open rates on nurturing campaigns — consistently exceeding industry averages and demonstrating strong content relevance
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