About Educations Media Group
EMG – Educations Media Group is one of the top leaders in education search worldwide. Through their network of sites, they help visitors discover resources for undergraduate and postgraduate programs, study abroad opportunities, professional development, and further learning courses.
Their flagship platform, educations.com, is a global search engine for education that helps people find and compare programs while providing detailed information on studying abroad. EMG’s network of localized sites spans the US, UK, Sweden, Germany, and beyond — helping both students find programs and education providers recruit potential students.
The Challenges
Managing a community of over 2 million members meant EMG faced significant operational and strategic hurdles:
- Manual overload — the team struggled with coordinating broad, non-specific email campaigns for such a diverse audience
- Rigid design — previous email templates were “stiff” and non-responsive, limiting engagement effectiveness
- Resource strain — a lack of segmentation in their live chat tool led to an overwhelming volume of basic inquiries draining team time
- Search for scalability — after reviewing 20 different global providers, they still lacked a tool offering unlimited triggers and actions for true growth
Why Positive User
After an exhaustive search and demos of approximately 20 different global tools, EMG selected Positive User as their all-in-one strategic partner. The decision was driven by the platform’s ability to offer endless automation possibilities without limiting the number of triggers or actions.
Beyond email marketing, EMG saw the value in consolidating their global operations into a single platform — replacing rigid legacy systems with a flexible, responsive, and data-driven ecosystem.
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How Positive User Helps
EMG uses Positive User to transform manual processes into a highly personalized, automated student journey:
- Triggered action emails — instead of broad outreach, automated emails are triggered by specific visitor behaviors, causing open and click rates to skyrocket
- Behavioral engagement — the system identifies “slipping away” visitors and automatically suggests relevant articles or programs via pop-ups and chat, recapturing interest before it fades
- Smart segmentation — sophisticated filtering guides users directly to the resources they need, drastically reducing the burden on live chat support
- Responsive storytelling — flexible templates featuring emojis and GIFs maintain a playful, engaging tone that resonates with their younger demographic
Goals & Achievements
- 50% CTR on automated emails — transitioning to dynamic, behavior-triggered mailings caused click-through rates to jump from a baseline of 7–10% to as high as 40–50%
- 5x student engagement growth — personalized on-site pop-ups and assistance triggers grew engagement from 2% to over 10%
- Doubled performance — replacing manual workloads with automated action emails doubled overall campaign effectiveness
- Enhanced student journey — tailored guides and personalized suggestions significantly simplified the decision-making process for prospective students
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