About Octopush
Octopush is an SMS marketing company launched in France with the goal of helping mid-sized businesses better communicate with their customers through mobile messaging. Having already helped over 23,000 companies in France, they are now expanding to the UK, Spain, and more — with a mission to become one of the top mobile solutions in Europe.
The Challenges
Before implementing Positive User, Octopush faced several strategic and technical hurdles that hindered their ability to scale:
- Data disorganization — the team lacked a single, accessible system to organize all client information
- Limited competitor features — after leaving Intercom due to high costs, other tools like Crisp lacked the robust attribute and event-tracking systems they required
- Technical gaps — they needed a way to make their mobile marketing platform communicate effectively with their automation tools
- Support overload — excessive time and energy were being spent on manual customer support and ticketing
Why Positive User
Octopush selected Positive User after a rigorous market analysis to serve as their all-in-one growth engine. The decision was driven by the platform’s ability to unify data, personalization, and outreach under one roof.
A critical factor was the human-centric support: having experts available for successful onboarding gave Octopush the peace of mind necessary to scale their complex automations confidently. Unlike previous tools, Positive User provided the technical depth needed to handle millions of professional attributes and events.
{{QUOTE-TESTI-1}}
How Positive User Helps
Octopush leverages the platform to streamline communication and automate manual tasks:
- Support automation — by integrating a Knowledge Base into chat conversations, the team resolves common FAQs automatically, saving an enormous amount of time
- Sophisticated onboarding — automated email sequences for every new registration, including a personalized offer to book a 1-to-1 call with an account manager
- Behavioral marketing — dynamic emails and onboarding sequences triggered by specific user behaviors and app interactions
- Seamless team collaboration — the platform’s CRM, deals, and sales pipelines provide a unified workflow to manage prospects and customers more efficiently
- Data-driven strategy — Dashboard and Analytics widgets combined with user tagging allow Octopush to establish and track KPIs by industry
Goals & Achievements
Octopush has achieved significant operational improvements since implementing Positive User:
- Organized client database — client data is now structured by industry, enabling clear KPIs and trackable growth metrics
- Reduced support workload — replacing phone support with chat, combined with automation and a Knowledge Base, has saved a massive amount of time
- Scalable automation — the ability to use attributes and events woven together with automation has allowed their mobile marketing platform to scale effectively
- More efficient sales — Chat Widget, Automations, Email Campaigns, Dashboards, and Deals & Sales Pipelines are now core to the team’s daily operations
{{QUOTE-TESTI-2}}
