About Qconcursos
Qconcursos is a leading educational network platform in South America, specifically designed to help millions of people in Brazil achieve financial stability through public sector careers. For over a decade, it has served as a vital resource, providing access to an extensive library of quizzes, tests, and classes.
Currently ranked among the top 100 websites in Brazil, Qconcursos empowers people to navigate difficult public exams and secure their dream jobs — with over 4 million active users relying on the platform.
The Challenges
Managing a top-tier website with over 4 million active users brought significant operational hurdles that required a more robust solution:
- Scalability bottlenecks — the team struggled to manage high traffic and maintain consistent engagement across a massive user base
- Restrictive tooling — their previous automation tool lacked flexibility, offered no reporting, and hindered their ability to expand
- Technical dependencies — marketing and product teams were heavily dependent on the engineering department to launch even simple digital campaigns
- Fragmented collaboration — they needed a platform where different teams could work together seamlessly on complex use cases
Why Positive User
Qconcursos chose Positive User after a thorough comparison with other major platforms including ActiveCampaign. The deciding factor was the platform’s limitless automation potential and the flexibility to handle highly complex retention scenarios.
The transition was made smoother by Positive User’s expert support team, who guided Qconcursos through the migration of their entire team and the setup of advanced features including lead scoring and churn reduction campaigns.
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How Positive User Helps
By integrating Positive User, Qconcursos transformed its entire operation into a data-driven ecosystem that values real-time communication and student success:
- Omnichannel communication — email campaigns remain at the heart of their strategy, expanded into push notifications and pop-ups to drive return engagement
- No-code agility — during the pandemic, the team ran major sales campaigns independently without a developer, generating significant revenue through pure automation and pop-ups
- Smart segmentation — engagement levels for both virtual and text-based lessons are monitored automatically, moving students into specific segments to optimize their learning journey
- Feedback loops — automations track NPS scores and keep customers updated, ensuring high-quality feedback and fast resolution of issues
Goals & Achievements
The shift toward automated, behavioral engagement has led to unprecedented user interaction and operational efficiency:
- 18% click ratio on campaigns — impressive engagement despite the massive scale of their user base
- 100+ automations in active use — the product and sales teams have built and are actively running over 100 different automations to fight churn and re-engage students
- Exceptional social proof — students love the personalized return invitations so much that they frequently share screenshots on Instagram and Facebook
- Instant team insights — the unified dashboard delivers actionable data that allows the entire team to understand and act on user behavior immediately
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