Turn small tests into big performance gains
Take the guesswork out of your marketing. Positive User's A/B testing lets you run controlled experiments, compare variations, and see which content drives engagement, clicks, and conversions. From emails to landing pages and push notifications, every element becomes an opportunity for data-driven marketing.
Trusted by +15,000 marketing teams
convert faster
Positive User's A/B testing engine helps you validate ideas quickly and scientifically. Compare versions of emails, pages, or messages. Measure what truly impacts your conversion rate and marketing performance, all without leaving the platform.
Automated testing for one-off campaigns
Create multiple versions of your message and define the KPI that matters most: open rate, click-through rate, or conversion. Positive User monitors results and automatically sends the winning variant to the rest of your audience. No manual intervention needed.
Manual testing in automation flows
Add an A/B Split block inside your automation scenarios. Send contacts down different paths and compare messages, timing, channels, and triggers. Use reports to evaluate performance across each path. Continuous iteration built into every journey.
Test across every channel
Run multichannel testing on email subject lines, SMS tone and offers, mobile and web push timing, and in-app messages layouts. Test landing page designs too. Every channel benefits from experimentation.
Real-time performance insights
Track click-through rate, open rates, and conversion rates as they come in. Simple dashboards visualize your results analysis instantly. Your team can adapt while campaigns are still running. Performance analysis powers every decision.
A/B Testing in action
Optimize email subject lines and content
Test subject lines, content blocks, and send times. Discover what gets your audience to open, click, and convert. Subject line testing and email testing drive higher marketing performance with every send.
Boost SMS campaign results
Compare message tone, length, and offers. Find the version that grabs attention and inspires action. Content testing and split testing make every SMS count.
Improve push notification engagement
Test timing, copy, and visuals for mobile and web push. Performance testing reveals which combination drives the highest open and click rates.
Refine in-app messages and prompts
Experiment with layouts, CTAs, and user prompts for higher response rates. Interface testing and CTA optimization help you find what works inside your product.
Make onboarding and landing pages convert
Compare welcome flows, landing page headlines, and form layouts. Design testing and UX improvement turn visitors into customers. Test, learn, and iterate.
Launch proven workflows in minutes
Reactivate quiet leads
Celebrate first purchase anniversaries
.webp)
Celebrate usage milestones
Send birthday discounts
Recover abandoned carts
Automate repeat purchases
Build trust with customer reviews
Trusted by fast-growing teams
Find the winning formula behind every campaign
With Positive User's A/B testing, you can experiment, learn, and iterate continuously. Make decisions backed by real data. Transform small tweaks into measurable, lasting performance improvements through campaign optimization.
Frequently Asked Questions
What is A/B testing in Positive User?
It's a built-in experimentation tool for testing multiple versions of your messages, pages, or journeys. Also called A/B/X testing when comparing more than two variants. Test across email, SMS, push, in-app, and landing pages. Variant comparison helps you find what works best.
What's the difference between automated and manual testing?
Automated testing monitors a KPI in one-off campaigns and sends the winning variant automatically. Manual testing uses an A/B Split block in automation flows. Compare entire paths and review results in reports.
Which channels support A/B testing?
Email (subject lines, content, send times), SMS (tone, length, offers), mobile and web push (timing, copy, visuals). Also in-app messages (layouts, prompts) and landing pages (design, headlines, forms). Multichannel testing from one platform.
How are results analyzed?
Positive User provides real-time dashboards showing open rates, clicks, and conversion rates. Results analysis and performance analysis help your team make confident decisions.
Can the winning version be sent automatically?
Yes. In one-off campaigns, once a variant outperforms the others, Positive User deploys it to the rest of your audience automatically. Campaign optimization without manual exports.
Do I need technical skills to run tests?
No. The platform includes a visual editor for creating and comparing variants. Optimization strategy and hypothesis validation are accessible to any marketer.
How does A/B testing improve marketing ROI?
By validating ideas through data-driven marketing and experimentation, you increase engagement and efficiency across all campaigns. Effectiveness measurement connects tests to real business impact.
Can I test design and UX elements?
Yes. Test different layouts, CTAs, headlines, and forms to improve user experience optimization and conversion optimization. Design testing works on landing pages and in-app messages.
Can I combine A/B testing with automation?
Yes. Add A/B Split blocks inside automation journeys to test different paths. Compare timing, channels, messages, and triggers. Behavior analysis and campaign performance analysis guide your next move.
What elements can I test in an email?
Subject lines, content blocks, images, CTAs, and send times. Subject line testing alone can significantly improve open rates. Each test adds data for continuous iteration.