Turn reward points into lasting customer loyalty
Managing loyalty across multiple tools means lost points, missed moments & customers who just don't come back. We bring all your loyalty program in one place & we make sure that every single reward point earned brings about real customer retention. No plugins, no patchwork, no limits - we've got you covered.
Trusted by +15,000 marketing teams
Build a loyalty program that just runs itself
Design a complete points system that handles points accumulation, reward management & multichannel loyalty communication. It's all part of the Loyalty add-on, alongside Coupons & Mobile Wallet. Boost client rewards, encourage repeat actions & make loyalty a natural part of your marketing.
Increase engagement and loyalty
Keep customers active & motivated with some clever marketing gamification. Show progress, unlock achievements & reinforce relationship marketing through clear incentives. Engagement and loyalty just grow when every action has real value.
Deliver personalized rewards
Create personalized incentives based on behaviour, purchases or milestones. Every message & reward is generated dynamically from customer data. Personalized rewards that feel earned, not generic - that's what you need to strengthen customer experience with every interaction.
Segment by loyalty behavior
Group customers by reward points, tier levels or redemption behaviour. Combine behavioural segmentation & engagement tracking for precision targeting. Loyalty points tracking data feeds directly into your campaigns.
Automate loyalty across all channels
Send reward notifications, VIP upgrades, and client benefits via email, SMS, push, WhatsApp, or in-app messages. Automated loyalty runs across every channel inside one digital loyalty ecosystem. Automated incentives trigger at the right moment.
Points & Rewards in action
Create milestones and VIP tiers
Design a scalable points system with progressive tiers, exclusive client benefits, and redeemable points. Increase engagement and loyalty and lifetime value with a structured VIP program.
Automate personalized reward codes
Trigger discount vouchers and personalized promo codes at the right moment. After a purchase, a referral, or a signup. Turn every action into a measurable lead conversion opportunity. Automated incentives that drive repeat behavior.
Reach loyalty members on their lock screen
Send wallet push notifications directly to customers' lock screens via Apple Wallet or Google Wallet. Location-based and time-sensitive offers. No app required. Multichannel loyalty that meets customers where they are.
Track loyalty balances in real time
Monitor and update loyalty points tracking for every customer. See earned, redeemable, and expired balances inside unified contact profiles. Points accumulation data always up to date. Reward management in one view.
Segment customers by loyalty level
Group customers by point thresholds, VIP program status, or activity level. Trigger tailored proactive loyalty campaigns that nurture each segment. Engagement tracking powers every decision.
Launch proven workflows in minutes
Reactivate quiet leads
Celebrate first purchase anniversaries
.webp)
Celebrate usage milestones
Send birthday discounts
Recover abandoned carts
Automate repeat purchases
Build trust with customer reviews
Trusted by fast-growing teams
“We were looking for a tool that would allow us to work faster and smarter – without months of implementation and with real support from the technology partner. From the very beginning, Positive User stood out with its approach: they thoroughly analyzed our needs, helped us build the right foundations, and provided expert support at every stage – from strategy to ongoing activities.”
Make every reward point count
Combine marketing automation, engagement tracking, and reward management to craft a winning digital loyalty strategy. Boost lead conversion and client benefits all from one platform. The key to customer retention is finding the right way to incentivize them.
Frequently Asked Questions
What does the Points & Rewards module do?
Its a comprehensive loyalty program solution - all-in-one really - that keeps track of reward points, manages client benefits and even automates personalized incentives to keep those customers coming back improving customer retention in the process.
How do I create a loyalty program?
Build a fully functioning automated loyalty system that rewards customers for the things that matter - purchase history, logins, referrals, or any other activity you want to track. Its all super easy and configurable within the platform. Even a full referral program setup is included.
Can I make the rewards personal to each customer?
Of course - create personalized rewards based on their behavior, spending habits or even milestones in their relationship with you. Every reward is worked out on the fly. Better customer experience (and higher satisfaction levels) are the result.
How does loyalty points tracking work?
Loyalty points tracking and points accumulation are updated in real time. Each customer's profile shows exactly how much they've earned, spent and expired - all automatically. Reward management without having to lift a finger.
Can I connect the loyalty program to marketing automation?
Yes you can. Link up the reward system with the automation engine and you can trigger automated incentives and recognition messages based on any tracked action. Proactive loyalty - its a game changer at scale.
Which channels support loyalty communication?
With the loyalty program you can communicate with customers across every channel they use - email, SMS, web push, WhatsApp, and even in-app messages. Full reach, every time.
How does segmenting my customers improve my rewards strategy?
By using engagement tracking and loyalty-based segmentation, you can target customers based on point balance, tier level, or even activity history. And that means you can communicate with them in a way that really resonates - relevant and effective communication for each and every group.
Can I build a rewards catalog or VIP program?
Absolutely - design a full rewards catalog or VIP program with redeemable points, exclusive perks and tiered incentives. Even client benefits management is taken care of all from within the dashboard.
Is this suitable for B2B loyalty?
Yes its been specifically designed for B2B customer loyalty, relationship marketing and engagement tracking in any business model. Even B2B incentives that drive retention are included.
Is Points & Rewards part of the Loyalty add-on?
Yes its one of the core modules of the Loyalty add-on - along with Coupons and Mobile Wallet. The reward system integrates with segmentation, automation and analytics - giving you a unified view of every customer's engagement and loyalty history.