See the whole business, not just the contact
Positive User's Company Profiles bring clarity to business relationships. Centralize all client account data and connect multiple contacts to a shared CRM company record. Track every deal, interaction, and activity from a single view. Get a 360° account view in your B2B CRM, keeping sales, marketing, and support aligned.
Trusted by +15,000 marketing teams
Your B2B data organized by company
Company Profiles organize your customer data around businesses, not individuals. Group contacts under a shared company account and view the complete B2B interaction history. Keep your team on the same page.
B2B clarity and account structure
Group multiple contacts under shared business accounts to simplify account management. Keep your B2B data organized with firmographic data: company size, industry sector, onboarding stage, and plan type. Every company profile becomes a complete enriched company record.
Account-based workflows
Align sales, marketing, and customer success teams with workflows centered around companies. Company targeting and B2B personalization let you adapt your approach to each account, not each lead individually.
Smarter collaboration
Everyone sees the same history, context, and activity for each company. Client relationship management improves when every team works from the same account database. No more asking "who last spoke with this account?"
Better reporting and pipeline tracking
Group and analyze deals, tickets, and interactions by company. B2B pipeline analytics and account scoring give you accurate forecasting. Company analysis shows which accounts drive the most revenue.
Company Profile in action
Centralize contacts and deals under one account
Link users, deals, support tickets, and activities to a shared company view that updates in real time. Company contacts and organizational data stay connected. Every stakeholder is visible.
Track company-level behavior and engagement
Monitor how accounts interact with your site, campaigns, and content. Connect visitor tracking data to company profiles for a complete picture of B2B engagement before and after signup.
Enrich profiles with firmographic and custom data
Track any firmographics that matter: company size, industry sector, revenue, or company information like plan type and onboarding stage. Build an enriched company record your team can act on.
Connect every deal to its company
Tie deals, tasks, and tickets to a company rather than individual contacts. Structured account management gives your sales team full visibility into the B2B pipeline and key account tracking.
Segment and target accounts with precision
Build company-level segments based on firmographic data, activity, or value. B2B segmentation and company targeting power targeted outreach. Feed segments into automations for B2B personalization at scale.
Launch proven workflows in minutes
Reactivate quiet leads
Celebrate first purchase anniversaries
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Celebrate usage milestones
Send birthday discounts
Recover abandoned carts
Automate repeat purchases
Build trust with customer reviews
Trusted by fast-growing teams
Build smarter, stronger company relationships
With Positive User's Company Profiles, gain a clear, centralized view of your client accounts. Track deals, contacts, and conversations in one place. Use firmographic insights for smarter company targeting and manage every B2B relationship with confidence.
Frequently Asked Questions
What are Company Profiles in Positive User?
They're CRM company records that organize your customer data around businesses. Centralize contacts, deals, and activity under one shared company profile. B2B data centralization starts here.
How do Company Profiles help my team?
They give sales, marketing, and success teams a shared view of all company-related activity and communication. Client relationship management improves when everyone works from the same account database.
Can I connect multiple contacts to one company?
Yes. Link all stakeholders under a single company account and view their actions in one timeline. Company contacts and their individual contact profiles stay connected.
What kind of data can I store?
Add firmographic data, like company size, industry sector, revenue, and onboarding stage. Plus notes, tags, and ownership details. Build enriched company records with any company information your team needs.
How do Company Profiles support B2B segmentation?
Build company-level segments and trigger automations based on firmographics, activity, or engagement. B2B segmentation lets you target accounts, not contacts individually.
Can I manage deals and tasks from Company Profiles?
Yes. Deals, tickets, and activities link directly to a company for better coordination. Key account tracking and B2B pipeline management stay organized.
Are profiles updated in real time?
Yes. All related data, from contact actions to deal changes, sync automatically in your B2B CRM. CRM synchronization keeps every team aligned.
How does this improve reporting?
Group results by company for more accurate pipeline analytics. Account scoring and company analysis show which accounts drive the most revenue. Business data powers better decisions.
Can I sync Company Profiles with my existing CRM?
Yes. Use CRM synchronization and API connections to keep company data consistent across tools. Your marketing CRM stays unified.
Is company data secure and GDPR-compliant?
Yes. All company and contact data is encrypted, stored securely, and processed in full GDPR compliance.