Build a complete 360° customer profile for every contact
Turn scattered data into clear insight. With Positive User's 360° Contact Profiles, every customer interaction (emails, chats, purchases) lives in one unified customer view. Access a complete contact record that updates in real-time data. See who your customers are and how they engage with your brand.
Trusted by +15,000 marketing teams
every insight, all teams aligned
Positive User centralizes customer data into a single customer view. See behavioral profile history, communication timeline, and transactional data in one place. Marketing, sales, and support all use the same real-time customer insights.
Unify customer data across all touchpoints
Collect and centralize marketing CRM information, email history, chat logs, and website activity into one complete profile. Data centralization eliminates fragmented tools and missing data. Every multichannel interaction feeds into one record.
Understand each customer journey
View the full customer timeline (every message, campaign, or interaction) from first visit to latest purchase. Identify key moments that drive user engagement and conversion. Customer identification starts from the first touchpoint.
Segment and score smarter
Use contact scoring and smart segmentation to rank leads, measure engagement, and deliver more relevant campaigns. Build enriched profiles that power precise targeting and communication personalization.
Sync and share in real time
Keep your CRM synchronized automatically. CRM synchronization ensures updates are reflected across your connected tools and teams. Marketing integration keeps every department working from the same enriched contact database.
See your contact data in action
Personalize every message with complete context
Use behavior tracking and customer insights to personalize emails, SMS, and pop-ups. Every message draws from the full interaction history so it feels relevant, not generic.
Track visitor behavior before they identify themselves
Connect anonymous browsing data to known profiles the moment a visitor signs up. Their full history merges into a rich 360° customer profile your team can act on immediately.
Enrich profiles with company-level data
Link individual contacts to company profiles for account-based targeting. See company size, revenue, industry, and aggregated activity alongside every prospect record and individual engagement.
Turn customer data into smarter campaigns
Use centralized customer data and customer relationship analysis to fuel segmentation, automation, and targeting. Every campaign starts with a complete picture, not assumptions.
Measure engagement across every channel
Track multichannel data (email opens, chat conversations, page visits, and purchases) in one unified customer view. Monitor marketing activities and identify which touchpoints drive the most value.
Launch proven workflows in minutes
Reactivate quiet leads
Celebrate first purchase anniversaries
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Celebrate usage milestones
Send birthday discounts
Recover abandoned carts
Automate repeat purchases
Build trust with customer reviews
Trusted by fast-growing teams
From customer data to customer intelligence
With Positive User's 360° Contact Profiles, you don't collect information, you turn it into understanding. Centralize your marketing CRM, uncover deep customer insights, and deliver personalized experiences.
Frequently Asked Questions
What is a 360° Contact Profile in Positive User?
It's a unified customer view that gathers all contact data: behavior, conversations, and transactions. One complete contact record per customer. Every interaction feeds into a single enriched profile.
How does it help marketing teams?
Marketers gain a real-time overview of engagement and campaign history. Communication personalization improves because every message draws from complete customer insights and behavioral profile data.
How does it support sales and customer service?
Sales and support teams see every interaction history and activity in one place. Every conversation starts with full context: prospect records, deal stages, and past communications.
Can I use the 360° profile for segmentation and scoring?
Yes. Create smart segments and assign contact scores to identify your most engaged leads or loyal customers. Customer identification and ranking happen automatically.
Does Positive User integrate with external CRMs?
Yes. CRM synchronization ensures your data stays consistent and up to date. Marketing integration connects your tools so every team works from the same source.
What kind of data can I track?
Monitor multichannel interactions: email opens, chats, page views, and purchases. Behavior tracking, transactional data, and marketing activities all feed into the profile.
How is data updated in real time?
Positive User refreshes each contact profile as soon as new actions or events are recorded. Real-time data ensures your teams always see the latest user engagement.
Is this feature useful for B2B and B2C?
Yes. Any team that manages leads, prospects, or customers benefits from an enriched contact database and 360° customer profile insight.
Can I use this data in automation workflows?
Yes. Trigger personalized campaigns or follow-up actions directly from customer behavior and attributes. Customer relationship analysis powers smarter automation.
Is customer data GDPR-compliant and secure?
Yes. All customer data is encrypted, stored securely, and processed in full compliance with GDPR and data privacy laws.